Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Competitor mapping is the cornerstone of competitive analysis. To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions.

SWOT 108

SWOT Comparison Peer-to-peer Analysis 108

Webbiquity

MARCH 28, 2023

Comparison Posts Image credit: Jeroen den Otter on Unsplash For blog content, the comparison post is a valuable format to consider using. As an example, this Skype vs. Slack comparison post by Pumble provides an in-depth, detailed analysis of the benefits and drawbacks of these two apps.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 95

Research Case Studies Case Study Skype 95

Oktopost

JUNE 14, 2021

Yet as fishing without the right line and bait will return dismal results, it’s essential to research what keywords are appropriate, to begin with. . Proper keyword usage is essential and can be applied with basic keyword analysis before content is written and published.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Circle Studio

FEBRUARY 14, 2020

When it’s time to develop or update your firm’s marketing strategy, performing a competitive analysis is a great place to start. There are a few key steps that can set your firm up for success when conducting a competitive analysis. Consider assigning roles and responsibilities to different team members to split up the research.

Analysis 78

Analysis Press Marketing Proposals Comparison 78

DivvyHQ

FEBRUARY 4, 2022

With today’s analytics technology, marketing teams can easily take content reporting and content analysis to the next level. But is this easier said than done?

Analysis 113

Analysis Marketing Report Content Analytics 113

KoMarketing Associates

AUGUST 28, 2018

The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website. But once this list of keyword research is developed, an important facet of SEO is to prioritize this list based on where these keywords resonate in the buyer journey.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Trade Press Services Newsletter

JUNE 1, 2023

Regular competitive analysis is critical to developing a marketing strategy and consistently observing your competitors is essential to refining your ongoing marketing efforts. Also, many platforms offer additional competitor analysis tools as well. Want to chat about how a competitive analysis can transform your marketing efforts?

Analysis 130

Analysis Comparison Keywords Case Study 130

markempa

MAY 30, 2017

To do a detailed audience analysis to help marketers understand how they can improve marketing accuracy. What motivated you or inspired you to do this research? What surprised you most as you analyzed the data from this research, and why? What can marketers do based on this research for their email? Think about that.

Linkedin 297

Linkedin Research Studies B2B 297

TrustRadius Marketing

DECEMBER 9, 2019

Here on TrustRadius, the top 6 most researched alternatives to Mailchimp are: . In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis. OnTrustRadius, Vertical Response has a likelihood to renew rating of 8.6,

Comparison 52

Comparison Enterprise Management Marketing Automation Services Work Management 52

Webbiquity

JUNE 5, 2019

Here’s a comparison and analysis of the important features of both Serpstat and SEMrush. Keyword research. Starting with the main feature of each tool, both Serpstat and SEMrush allow for easy-to-use and in-depth keyword research of both your own domain and those of competitors. Rank Tracking Comparison.

SEO 159

SEO Tools Paid Search Agency API 159

Method and Metric

DECEMBER 4, 2019

Why competitive analysis? We’re going to take you through a step-by-step guide of how to perform a competitor analysis and some of the best tools to use along the way. We’re going to take you through a step-by-step guide of how to perform a competitor analysis and some of the best tools to use along the way.

Analysis 87

Analysis SERP SEO Domain 87

Act-On

APRIL 26, 2024

Create your buyer personas Your buyer personas are imagined biographies based on firsthand experience, market research, and customer listening. But an “intern” may be doing research for their employer, and shouldn’t be disqualified altogether.

Lead Ranking 193

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 193

Valasys

JUNE 15, 2021

Key Performance Indicators for Post Marketing Analysis in 2021. In case of any deviations from the desired line of progress (in comparison to pre-defined metrics), the campaign is tuned or, say optimized, in the middle of the course. These data assist the marketers to design a well-curated and finely-researched campaign.

Paid Content 52

Paid Content Analysis Campaigns Paid Search Agency 52

Valasys

JUNE 15, 2021

In case of any deviations from the desired line of progress (in comparison to pre-defined metrics), the campaign is tuned or, say optimized, in the middle of the course. Moving forward, these metrics also serve the purpose of key performing indicators during post-campaign analysis. In either case, post-campaign analysis helps you-.

Paid Content 52

Paid Content Analysis Paid Search Agency Ad Frequency 52

KoMarketing Associates

MARCH 1, 2016

Successful application of SEO keyword research means matching content with the potential search intent of the user. The first bullet — type and/or objective of content — is critical for applying keyword research to existing content marketing assets. Ask yourself: Do you have the right type of material today to apply keyword research?

Keywords 120

Keywords Lead Scoring Lead Ranking Research 120

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

Planning 103

Planning Paid Search Agency Advertising Benchmark Analysis 103

Martech

NOVEMBER 20, 2023

Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. This research will help you narrow down your list of potential vendors. Set up demos with these vendors to make relevant comparisons.

Enterprise Management 106

Enterprise Management Marketing Management RFI RFP 106

Hubspot

MAY 15, 2018

A SWOT analysis is a useful technique to evaluate a new project or objective your business faces, or your business as a whole. Essentially, a SWOT analysis is a roadmap for how you should move forward with your business, which opportunities you’re missing out on, and which challenges you should tackle. What is a SWOT analysis?

SWOT 101

SWOT Analysis Template Business 101

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Paid Content 97

Paid Content Research Ad Frequency Demographics 97

Webbiquity

MARCH 31, 2022

Transparency can be as simple as offering an online product comparison tool. Showing off your expertise can include case studies, customer success stories testimonials, industry research reports, product white papers and guides, videos with real experts talking about what matters most to your customers, etc.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Sprout Social

APRIL 29, 2024

In comparison, a large fast-food chain may need software to handle a high volume of comments and reviews. Additional features like sentiment analysis, social listening and AI-powered workflows let users keep a close eye on their audiences and quickly jump into the conversation if needed. Ready to start boosting your reputation?

Work Management 87

Work Management Marketing Management Service Branding 87

B2B Marketing Directions

FEBRUARY 25, 2024

This conclusion was based on an analysis of a large database of advertising case studies maintained by the World Advertising Research Centre (WARC). The first step of the analysis was to classify the campaigns based on whether they had made "an explicit and verifiable promise to customers." 45% of the CP campaigns (vs.

Classified Ads 70

Classified Ads Work Management Marketing Management Fulfillment 70

Unbounce

MAY 29, 2020

Our benchmarks reveal data-supported best practices, and you’ll waste less time and traffic testing unproven optimizations that our machine learning analysis shows don’t necessarily work. While we don’t actually recommend comparisons between very unrelated industries (except for fun), let your judgment be your guide. Optimize and test.

Landing Pages 145

Landing Pages Conversion Rate Conversion Advertising Benchmark 145

B2B Marketing Directions

MAY 5, 2024

More recent research shows that the revenue growth mandate is still present. However, one of the survey reports (the "Firm and Industry Breakout Report") makes it possible to isolate the responses from B2B marketers, and the following analysis is based on those responses.

Fulfillment 56

Fulfillment B2B Marketing B2B CMO 56

The ROI Guy

JANUARY 25, 2017

According to this research from Forrester, 62% of salespeople who call on them are knowledgeable about their products and services, but only 42% are knowledgeable about the business and 24% understand their business issues. And CXO buyers rely heavily on peers – both in collaboration and in comparison.

Comparison 40

Comparison Peer-to-peer Forrester Marketing Management 40

Directive Agency

FEBRUARY 28, 2022

B2B SEO can help your business with discoverability, technical analysis and content strategy to drive revenue organically. There should be specific keyword research done to drive an audience that is ready to convert upon landing on the page. The Pros of B2B SEO. This can be seen clearly when designing a product page.

SEO 52

SEO Lead Ranking Comparison Ideal Customer Profiles 52

KoMarketing Associates

SEPTEMBER 3, 2014

The development of good keyword research also incorporates marketing prowess, data analysis, and experience working with SEO over time. Keyword research is the life-blood of a search engine optimization campaign. Poor keyword research leads to frustration and leaves site owners questioning the value of SEO.

Keywords 120

Keywords Research SEO Lead Scoring 120

Digilant

JANUARY 30, 2024

Research indicates that brands with a dominant share of voice have a 23% higher likelihood of being recommended by consumers. One simple, yet effective approach for this assessment is a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). These fluctuations are crucial for understanding market dynamics.

Branding 52

Branding Brand Identity SWOT Eye-Tracking 52

Webbiquity

JANUARY 31, 2019

Comparison of similar posts to see how the differences between them affect success. Your expenditures and an analysis of whether the current outreach used is the most cost-effective option. Only after analysis, as would be performed during a social media audit, could this strategy have been developed. Conclusion.

Social Media 243

Social Media Media Word of Mouth Analysis 243

Directive Agency

DECEMBER 13, 2019

Most buyers do their own research on companies consider in their buying process before a salesperson joins the equation. . Forrester highlights this in a study where it was concluded that more than half (59%) of buyers prefer not to interact with sales representatives as their primary source of research. Nearly three quarters, 74.8%

Peer-to-peer 102

Peer-to-peer SERP Comparison Purchase Intent 102

KoMarketing Associates

MARCH 29, 2018

Here we’ve outlined some of our favorite B2B SEO tools for everything from keyword research to link building, content development, technical auditing, performance analysis, and more. This tool allows SEOs to research a site’s backlink profile and dig into competitive backlink data. Moz Open Site Explorer.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Optinmonster

DECEMBER 20, 2023

If “best email marketing software” brings up lots of comparison articles, that’s commercial intent. Once, while researching for a OptinMonster’s blog, I focused on informational and commercial intent. How to conduct a SERP analysis? Once, while working on a blog, I did a SERP analysis for “ email marketing tools.”

Keywords 92

Keywords Paid Content SEO Lead Scoring 92

Excelsior Research

OCTOBER 4, 2022

Such reports include marketing strategies followed by the company, their SWOT analysis (Strength, Weakness, Opportunities, and threats), the comparison of old and new revenues, PESTLE analysis (Political, Economic, Social, Technological, Legal and Environmental). Read More ». Brands engagement increasing by Instagram reels.

Case Studies 52

Case Studies Case Study Social Media Studies 52

Tiecas

APRIL 14, 2024

GenAI can drastically accelerate your industrial content creation processes, from sparking new ideas to streamlining research and supplementing limited in-house bandwidth. Streamlining Research for B2B Industrial Marketing With GenAI GenAI can quickly gather and process large datasets related to keywords and competitors.

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

Martech

JULY 26, 2022

Once you have determined that customer journey orchestration (CJO) software makes sense for your business , spend time researching individual vendors and their capabilities. Completing this research will better prepare you for when the time comes to select a specific vendor. Researching customer journey orchestration.

Enterprise Management 77

Enterprise Management Marketing Management Vendors RFP 77

Vision Edge Marketing

DECEMBER 6, 2018

IBM’s Modern Marketing Mandate posited that “CMOs have always needed to take their industry’s pulse and devise appropriate competitive responses … today, the mission needs to extend beyond market research and marketing campaigns. measure current performance and processes, and collect relevant data for future comparison and improvement.

Planning 184

Planning Work Management Marketing Management Paid Search Agency 184