Exo B2B

MAY 29, 2023

Good old-fashioned marketing research still exists, and here are some pointers to where and how you should be integrating it right now. The post Marketing research: where and how should you integrate it? Artificial intelligence (AI) has been the talk of the town in recent weeks. Start by mapping out your marketing processes.

Marketing AI 52

Marketing AI Research Planning Customer Satisfaction 52

KoMarketing Associates

MAY 17, 2023

As marketers continue to leverage data and analytics to reach their key objectives, new research suggests that those who are exceeding their goals trust in the accuracy of this information. In comparison, just 24% of Core Players and 17% of Under Performers could say the same.

Marketing Report 240

Marketing Report Advertising Agencies Comparison Analytics 240

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. Using phone interviews and online surveys, we researched 362 buyers and 369 sellers of consulting services. Cross Industry Comparisons Included.

Consulting 157

Consulting Research Work Management Marketing Management 157

TrustRadius Marketing

DECEMBER 9, 2019

Here on TrustRadius, the top 6 most researched alternatives to Mailchimp are: . The post Top 6 Mailchimp Comparisons appeared first on TrustRadius: Software Reviews, Software Comparisons and More. Constant Contact is another popular email marketing tool, but it’s not a one-size-fits-all solution.

Comparison 52

Comparison Enterprise Management Marketing Automation Services Work Management 52

markempa

MAY 30, 2017

What motivated you or inspired you to do this research? What surprised you most as you analyzed the data from this research, and why? What can marketers do based on this research for their email? Mathew Sweezey: And by the way, in comparison, we have the highest churn rate of any profession. Think about that.

Linkedin 297

Linkedin Research Studies B2B 297

KoMarketing Associates

AUGUST 28, 2018

The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website. But once this list of keyword research is developed, an important facet of SEO is to prioritize this list based on where these keywords resonate in the buyer journey.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Sprout Social

FEBRUARY 8, 2024

To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions. Select a focus area Identify focus areas such as product range, pricing or other variables to niche your research down and concentrate on the most relevant things to analyze.

SWOT 110

SWOT Comparison Peer-to-peer Analysis 110

PureB2B

FEBRUARY 25, 2018

Research reveals that 47% of users open an email based on the subject line. Research shows that average b2b email open rates and conversion rates tend to fall as email marketing lists become bigger. The post Email Marketing Conversion Rate Comparison appeared first on DemandScience.

Conversion Rate 62

Conversion Rate Comparison Email Marketing Conversion 62

PureB2B

FEBRUARY 25, 2018

Research reveals that 47% of users open an email based on the subject line. Research shows that open rates and conversion rates tend to fall as email marketing lists become bigger. The post Email Marketing Conversion Rate Comparison appeared first on PureB2B. Your email subject line is crucial to getting your emails opened.

Conversion Rate 67

Conversion Rate Comparison Email Marketing Conversion 67

MarketMuse

AUGUST 16, 2018

Here are the nine most important takeaways from Jeff Baker’s MOZ content and the 10th one you definitely missed.

Comparison 46

Comparison Keywords Research Tools 46

Zoominfo

FEBRUARY 5, 2018

Prepare for your sales conversations with better prospect research. Why is prospect research critical to the sales process? Prospect research is critical to personalizing and delivering a successful sales pitch. Looking at these numbers, it’s clear why prospect research is so important. How do I gather prospect research?

Research 113

Research B2B Thought Leadership Work Management Zoominfo 113

Savanta

MAY 8, 2013

This international dimension has important implications for how market research is conducted and interpreted. In my time I’ve run research projects in dozens of countries so thought I’d share a few pointers for those about to embark on an international B2B research study. Choose the research approach carefully.

Research 120

Research B2B Marketing B2B RSS 120

Zoominfo

FEBRUARY 5, 2018

Prepare for your sales conversations with better sales prospect research. Why Is Sales Prospect Research Important? Prospect research is critical to personalizing and delivering a successful sales pitch. Looking at these numbers, it’s clear why prospect research is so important. How To Gather Prospect Research?

Research 100

Research B2B Thought Leadership Work Management Thought Leadership 100

KoMarketing Associates

MARCH 1, 2016

Successful application of SEO keyword research means matching content with the potential search intent of the user. The first bullet — type and/or objective of content — is critical for applying keyword research to existing content marketing assets. Ask yourself: Do you have the right type of material today to apply keyword research?

Keywords 120

Keywords Lead Scoring Lead Ranking Research 120

Martech

FEBRUARY 28, 2024

Consumers make purchase decisions largely based on their online research, not necessarily on product packaging, benefits or customer service. What does that research look like? Searches for comparison guides, ingredient overviews, brand and product reviews, etc. They must provide real value in the right place at the right time.

Trust Marketing 115

Trust Marketing Loyalty Ad Building Planning 115

Savanta

MAY 8, 2013

This international dimension has important implications for how market research is conducted and interpreted. In my time I’ve run research projects in dozens of countries so thought I’d share a few pointers for those about to embark on an international B2B research study. Choose the research approach carefully.

Research 120

Research B2B Marketing Tips B2B 120

Marketing Insider Group

JANUARY 9, 2023

In fact, research shows that over 70% of SEO experts check their website’s domain rating at least once a month. That means a high domain authority score isn’t going to improve your ranking , but will be a good indicator of how well your website performs in comparison to competitors. But what is domain authority? How is it measured?

Domain 334

Domain Lead Scoring Lead Ranking SERP 334

Martech

NOVEMBER 20, 2023

Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. This research will help you narrow down your list of potential vendors. Set up demos with these vendors to make relevant comparisons.

Enterprise Management 117

Enterprise Management Marketing Management RFI RFP 117

Content Marketing Institute

NOVEMBER 7, 2018

According to our new research, Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends sponsored by IEEE GlobalSpec, only half of manufacturing marketers always or frequently prioritize their audience’s informational needs over their sales/promotional message while creating content. Click To Tweet.

Research 92

Research Content Marketing Work Management Paid Search Agency 92

Directive Agency

FEBRUARY 28, 2022

There should be specific keyword research done to drive an audience that is ready to convert upon landing on the page. We research targeting options and solidify one ideal customer segment using our customer persona worksheet. B2C SEO campaigns have a goal of getting visitors to make an immediate purchase on the website. .

SEO 52

SEO Lead Ranking Comparison Ideal Customer Profiles 52

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Paid Content 98

Paid Content Research Ad Frequency Demographics 98

Brightedge

NOVEMBER 21, 2018

BrightEdge has just released 7 new industry vertical research reports, which you can download free now. The post 7 New BrightEdge Industry Vertical SEO and Marketing Research Reports appeared first on BrightEdge SEO Blog.

Verticals 66

Verticals Marketing Report SEO Research 66

The ROI Guy

JANUARY 25, 2017

According to this research from Forrester, 62% of salespeople who call on them are knowledgeable about their products and services, but only 42% are knowledgeable about the business and 24% understand their business issues. And CXO buyers rely heavily on peers – both in collaboration and in comparison.

Comparison 40

Comparison Peer-to-peer Forrester Marketing Management 40

Exo B2B

NOVEMBER 22, 2018

But what is the relationship between survey results and B2B marketing research? If anything, this seems to undermine the confidence we have in marketing research. I find that fewer and fewer customers are excited at the idea of investing in rigorous marketing research. Does marketing research kill the entrepreneurial spirit?

Research 51

Research B2B Marketing Work Management B2B 51

KoMarketing Associates

SEPTEMBER 3, 2014

The development of good keyword research also incorporates marketing prowess, data analysis, and experience working with SEO over time. Keyword research is the life-blood of a search engine optimization campaign. Poor keyword research leads to frustration and leaves site owners questioning the value of SEO.

Keywords 120

Keywords Research SEO Lead Scoring 120

Act-On

APRIL 10, 2024

eBook Learn More According to research from Gartner, B2B buyers are spending more time researching online, and less time interacting directly with sales — as little as 5-6% of their total buying journey. Senior manager visited your pricing page, downloaded a product comparison sheet, and watched a video demo?

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Exo B2B

OCTOBER 17, 2018

To read these posts again: Number 7 Qualitative vs. quantitative research. Currently see fewer and fewer clients excited about the idea of investing in rigorous market research. I have a few theories and some observations as to why people are reluctant to invest in market research. Is marketing research replaced by Big Data?

Research 53

Research B2B Marketing B2B Comparison 53

Hive9

FEBRUARY 9, 2021

Over the past few years, research has been showing a decline in the average tenure of a U.S. In comparison, the average for the CMO was 4.1 chief marketing officer. In fact, at 3.5 years in 2016.

CMO 166

CMO Comparison Consulting Marketing Report 166

Engagio

MARCH 19, 2024

So much research, so much personalization, so little time. Ruthless Prioritization of Time Sales reps spend less than 30% of their time actually selling per recent Salesforce research. Are they responding to campaigns, a new webinar, or reading up on persona-specific use cases and competitive comparisons? So, what is it?

Demand Generation 87

Demand Generation DemandBase Outreach Forecasting 87

DAGMAR Marketing

JULY 7, 2020

Here we’re going to provide some tips on how to do keyword research to help boost SEO for pest control companies. Ultimately, your keywords should have the following: Research intent – Searchers who are trying to solve a problem. These can be “X product vs Y product” type searches, reviews, or price comparisons.

Keywords 52

Keywords Research Work Management Tips 52

PureB2B

AUGUST 28, 2018

The painful truth of the matter is that these situations arise merely because you didn’t do enough research about your lead. Why It’s Important to Research Your Sales Leads. Researching your sales leads will help you contextualize their situations , problems, and needs beyond a simple buyer persona or stage of the buyer’s journey.

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96

Webbiquity

APRIL 14, 2020

Those differences are one area explored in How COVID-19 is Impacting B2B Marketing , a research report just published by B2B Marketing Zone and Webbiquity LLC. But how is COVID-19 impacting tech marketing plans in comparison to other B2B segments? More than 450 B2B marketing professionals gave their input to this study.

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

Aberdeen

MARCH 30, 2020

For example, a company trying to solve an employee retention issue may not be researching HCM platforms, but will eventually be looking to add or swap parts of their HCM stack if there is a vendor that can help address the issue of employee attrition with their platform. The total number of UNIQUE devices involved in the research journey.

Peer-to-peer 64

Peer-to-peer Research Intent Data Paid Search Agency 64

ConvertKit

DECEMBER 19, 2018

Only then can you create a market research plan that will help you craft a comprehensive sales strategy. How to increase sales with some competitive market research. It can be easy to bypass market research for the sake of getting our product out into the world, but we can’t miss this crucial step. Research your competitors.

Research 83

Research Planning Buyer Personas Marketing & Strategy 83

AccuData

JUNE 28, 2020

For some Become an expert in systems tuition fees may well apply and are not so significant but in comparison to other places. What workplace or pupil union is accountable for you is dependent upon the place you research. The post Researching in Germany - Land of Suggestions. appeared first on AccuData Integrated Marketing.

Research 40

Research Dwell Comparison Education 40

sagefrog

APRIL 16, 2024

Offering detailed product information and comparisons during the consideration stage can help prospects make informed decisions. They start researching to understand their problem better and identify possible solutions. Foundational research plays a crucial role in this process. What Are Buyer Personas?

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Act-On

SEPTEMBER 24, 2023

Marketing Funnels and Keyword Research As you probably know, there are three stages of the buyer’s journey: awareness, consideration, and decision. At this stage, the marketer is learning, researching, and becoming aware of potential solutions. She has thoroughly researched solutions and is close to making a decision.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130