ClearVoice

JANUARY 8, 2024

Here, we pull back the layers of the content marketing vs. traditional sales comparison so you can decide how to use each — or both simultaneously. By providing valuable information and establishing expertise, companies can position themselves as thought leaders in their industry. Connect with ClearVoice for a strategy session today.

Top of Funnel 64

Top of Funnel Analysis Tactics Content Marketing 64

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Competitor mapping is the cornerstone of competitive analysis. To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions.

SWOT 109

SWOT Comparison Peer-to-peer Analysis 109

Webbiquity

MAY 16, 2023

To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). On the downside, there are a few “unknowns” listed in the comparison table below for Matomo because they didn’t provide answers for this post. What to do?

Marketing Analytics Tools 340

Marketing Analytics Tools Analytics Google Work Management 340

Oktopost

JUNE 14, 2021

For instance, a fitness supplement company may offer a free PDF detailing an excellent bodybuilding or newbie workout guide, downloadable when you enter your email address in a simple lead magnet form. . Proper keyword usage is essential and can be applied with basic keyword analysis before content is written and published.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Webbiquity

MARCH 28, 2023

Comparison Posts Image credit: Jeroen den Otter on Unsplash For blog content, the comparison post is a valuable format to consider using. As an example, this Skype vs. Slack comparison post by Pumble provides an in-depth, detailed analysis of the benefits and drawbacks of these two apps.

Top of Funnel 306

Top of Funnel Marketing Strategy Marketing & Strategy Planning 306

Ledgeview Partners

OCTOBER 5, 2020

Salesforce Sales Cloud vs. Microsoft Dynamics 365 Sales: A Day in the Life Comparison. Before you dive in, here’s a little background information on the webinar if you’ve yet to tune in… Salesforce Sales Cloud vs. Microsoft Dynamics 365 Sales: A Day in the Life Comparison. Salesforce Sales Cloud Enterprise.

Comparison 86

Comparison Enterprise Management Sales Qualified Leads Work Management 86

Circle Studio

FEBRUARY 14, 2020

When it’s time to develop or update your firm’s marketing strategy, performing a competitive analysis is a great place to start. There are a few key steps that can set your firm up for success when conducting a competitive analysis. Consider points of comparison. Identify your competitors. Next steps.

Analysis 78

Analysis Press Marketing Proposals Comparison 78

Act-On

APRIL 26, 2024

It’s the kind of company you’re going to aim for: the most likely size, industry, and location to benefit from (and buy) your product and services. They describe the individuals working at your ICP companies, and give sales and marketing teams a fictionalized human to target with messaging, content, and campaigns.

Lead Ranking 195

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 195

TrustRadius Marketing

DECEMBER 9, 2019

Email marketing is designed to help a company manage consumer interactions?—you Verified User | Partner in IT | Automotive Company. #3 ReachMail is an email marketing platform with offerings focusing on small businesses, large companies, marketing firms, high-volume campaigns, and transactional communications. 4 ReachMail.

Comparison 52

Comparison Enterprise Management Marketing Automation Services Work Management 52

SmarkLabs

JUNE 13, 2022

There’s a lot to navigate when searching for the best marketing practices for your emerging company. Then we discuss the ongoing strategies successful companies use to scale long-term growth. Gain Insights from Competitor Analysis. Competitive analysis involves researching major competitor products, sales, and marketing tactics.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Trade Press Services Newsletter

JUNE 1, 2023

Regular competitive analysis is critical to developing a marketing strategy and consistently observing your competitors is essential to refining your ongoing marketing efforts. Also, many platforms offer additional competitor analysis tools as well. Want to chat about how a competitive analysis can transform your marketing efforts?

Analysis 130

Analysis Comparison Keywords Case Study 130

Buffer

MARCH 24, 2021

Our salaries have been transparent since 2013, and for the fifth year in a row, we’re sharing our transparent pay analysis. Here are all of our numbers from our 2021 pay analysis, along with more on the positive impact that transparency has had on the gender pay gap for us. Want to work at a company with pay transparency?

Analysis 92

Analysis Transparency Correlation Comparison 92

Valasys

JUNE 15, 2021

Key Performance Indicators for Post Marketing Analysis in 2021. In case of any deviations from the desired line of progress (in comparison to pre-defined metrics), the campaign is tuned or, say optimized, in the middle of the course. In some cases, the analysis is limited to one or two digital channels while others are multifaceted.

Paid Content 52

Paid Content Analysis Campaigns Paid Search Agency 52

Valasys

JUNE 15, 2021

In case of any deviations from the desired line of progress (in comparison to pre-defined metrics), the campaign is tuned or, say optimized, in the middle of the course. Moving forward, these metrics also serve the purpose of key performing indicators during post-campaign analysis. In either case, post-campaign analysis helps you-.

Paid Content 52

Paid Content Analysis Paid Search Agency Ad Frequency 52

Outgrow

AUGUST 12, 2021

9 Calculators Every SaaS Company Need – No Code SaaS Calculators. Reports suggest that the growth in revenue in SaaS companies is directly correlated to the measure of marketing efficiency. Keeping this in view, here are 9 calculators that every SaaS company can build: 1. The need of the hour is interactive content.

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

Method and Metric

DECEMBER 4, 2019

Why competitive analysis? We’re going to take you through a step-by-step guide of how to perform a competitor analysis and some of the best tools to use along the way. We’re going to take you through a step-by-step guide of how to perform a competitor analysis and some of the best tools to use along the way.

Analysis 87

Analysis SERP SEO Domain 87

Sprout Social

APRIL 3, 2017

Performing a social media competitive analysis allows you to get an in-depth look at what your competitors are doing to be successful. For example, if your company sold watch straps, you would Google “watch straps” or “watch bands.” For your analysis, you can choose any social networks you’d prefer.

Social Media 105

Social Media Analysis Media Twitter 105

Marketing Insider Group

APRIL 8, 2024

Image Source: Demand Sage This indicates that a majority of companies are confident in AI’s ability to enhance their operations and help them achieve more. Here’s a straightforward comparison: GPT-4 Image Source: Klippa Advanced Capabilities: GPT-4 is a big step up in AI, understanding and creating language better than before.

Work Management 263

Work Management Lead Ranking Marketing Management Training 263

Webbiquity

JUNE 5, 2019

Here’s a comparison and analysis of the important features of both Serpstat and SEMrush. It also has a text analytics function which allows for a content analysis of your site alongside competitor websites. Both Serpstat and SEMrush offer incredibly powerful APIs that allow for nearly infinite data analysis.

SEO 158

SEO Tools Paid Search Agency API 158

Martech

NOVEMBER 20, 2023

This is a personal preference, but ensure that each vendor receives the same list of capabilities for fair comparison. Clearly mention your company’s most important KPIs and explain how you will evaluate the success of your DEP efforts. Set up demos with these vendors to make relevant comparisons. Get MarTech!

Enterprise Management 108

Enterprise Management Marketing Management RFI RFP 108

SalesIntel

JANUARY 26, 2023

B2B data may significantly influence a company’s performance. Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions.

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

Hubspot

MAY 15, 2018

A SWOT analysis is a useful technique to evaluate a new project or objective your business faces, or your business as a whole. Essentially, a SWOT analysis is a roadmap for how you should move forward with your business, which opportunities you’re missing out on, and which challenges you should tackle. What is a SWOT analysis?

SWOT 101

SWOT Analysis Template Business 101

Webbiquity

MARCH 31, 2022

Whatever it is, make sure that your B2B marketing strategies are centered around explaining how and why your company provides more value than any other option. Transparency can be as simple as offering an online product comparison tool. Predictive analysis is changing the B2B marketing landscape.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

SalesIntel

JANUARY 15, 2024

B2B data may significantly influence a company’s performance. Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

Sprout Social

NOVEMBER 30, 2023

There are probably other companies that do the same thing. Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one.

Planning 105

Planning Paid Search Agency Advertising Benchmark Analysis 105

Sprout Social

APRIL 29, 2024

9 best reputation management services for your brand You might have different reputation management needs, depending on your industry and company size. For example, smaller companies or individuals may prefer to work with an agency that can handle this work for them.

Work Management 62

Work Management Marketing Management Service Brand Identity 62

Animalz blog

JUNE 28, 2023

Take an ounce of business analysis. Sacra , a private markets research company, performs this magic daily. Sacra , a private markets research company, performs this magic daily. Because of this trend, Sacra cofounders Jan-Erik and Walter Chen noticed a demand for reliable information about private companies.

Research 68

Research Startups Comparison Storytelling 68

The ROI Guy

JANUARY 25, 2017

And CXO buyers rely heavily on peers – both in collaboration and in comparison. If you want to engage earlier and higher, our brand-new Peer Comparison Tool could be the data-driven Tool you need to reshape your executive conversations and engagement effectiveness, today.

Comparison 40

Comparison Peer-to-peer Forrester Marketing Management 40

Directive Agency

FEBRUARY 28, 2022

B2B SaaS narrows that down into selling software-as-a-service for B2B companies. SEO for B2B SaaS is implementing SEO strategies and tactics to increase organic traffic on a SaaS company website. B2B SEO can help your business with discoverability, technical analysis and content strategy to drive revenue organically.

SEO 52

SEO Lead Ranking Comparison Ideal Customer Profiles 52

ViewPoint

MARCH 22, 2018

I practice it every day in my role as lead salesperson for the company. (We The challenge is that some companies and some roles do not lend themselves to selling value. See this blog for a build vs. buy analysis that takes that argument off the table.). Value selling is PointClear's bread and butter. No, not at all!

Lead Scoring 189

Lead Scoring Lead Ranking Work Management Paid Search Agency 189

Webbiquity

JANUARY 31, 2019

Comparison of similar posts to see how the differences between them affect success. The alignment between your social media campaign and your brand / company goals and stated values. Your expenditures and an analysis of whether the current outreach used is the most cost-effective option. A good audit helps you figure out why.

Social Media 243

Social Media Media Word of Mouth Analysis 243

Moz

FEBRUARY 20, 2019

But this article will show you a case of an SEO context analysis we used to determine the importance and role of SEO. This analysis was one of our deliverables for a marketing agency client who hired us to inform SEO decisions which we then turned into a report template for you to get inspired by and duplicate. Let's dive in.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

TrustRadius Marketing

JUNE 20, 2022

Even if your company has a bit more spending power, using a free tool can help you test the waters before committing more resources. Over the past couple of years, many of the best social media analytics tools with free features have been acquired by other companies. See a full comparison of FollowerAudit plans here.

Social Media 116

Social Media Analytics Work Management Media 116

Digilant

JANUARY 30, 2024

Direct competitors These are companies that offer similar products and services. Indirect competitors Companies that address the same customer needs but with different offerings are indirect competitors. One simple, yet effective approach for this assessment is a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats).

Brand Identity 52

Brand Identity Branding SWOT Eye-Tracking 52

Customer Experience Matrix

AUGUST 26, 2014

Since the company has been admirably transparent all along about its finances, there were no big surprises: they lose considerable money, as expected, but their expenses seem about in line. The basic picture, then, is a disciplined company that has grown quickly while keeping costs in line. As I say, pretty much what we suspected.

Paid Search Agency 120

Paid Search Agency Hubspot Eloqua Advertising Agencies 120

Customer Experience Matrix

AUGUST 2, 2012

Now let’s plunge in with some more substantial analysis. For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? This is a standard efficiency metric and more directly comparable across companies. So they're worth a look.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

Launch Marketing

MAY 11, 2022

Here are a few tips to help you build a solid strategy and align it with your company objectives while creating an interesting and engaging presence on social media. B2B companies are more and more starting to include social media strategy in their digital marketing efforts to optimize their marketing. Is there a gap you can fill?

Social Media 117

Social Media SWOT Tips Media 117