CoSchedule
JULY 25, 2022
White papers are an ideal type of marketing collateral to build your authority and provide useful content to your customers. But, since they have such a unique format, it takes some knowledge of white papers to write one well. Let’s look at 25 examples of white papers with takeaways to help you create your own.
ClickZ
FEBRUARY 4, 2021
In a new white paper, Sellercloud notes several promising post-pandemic ecommerce trends, including consumers’ willingness to branch out into smaller marketplaces and seek out D2C options in their search for goods. Amazon’s and Walmart’s 1P and 3P channels also saw growth.
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Martech
FEBRUARY 6, 2024
At Amazon Go stores, you don’t even do that; you just walk out while Amazon dips into your digital wallet. Video — or, more broadly, graphics and visuals — will indeed be everywhere because we’re not going to drift through the phygital with our noses in an essay or white paper. Hence, with apologies, phygital.
Webbiquity
MARCH 31, 2022
So, before pitching your product, your first step should be to establish your unique value proposition. What makes your product or service more valuable than your competitors? How can you prove the quality of your product? So is every new product launch thereafter.). What about the customer experience?
Stevens & Tate
FEBRUARY 9, 2023
After helping consumers learn about their problem and how they can solve it, you will want to present your product or service as the best option for that specific solution. Although the consumer has decided on a solution by this stage, they have yet to decide on a product or service or the vendor that they will purchase from.
Martech
DECEMBER 6, 2023
As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. Along with millions of other professionals, I have come to rely on ChatGPT to help boost productivity and creativity and do an endless list of helpful tasks.
Onalytica B2B
AUGUST 23, 2017
Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This white paper is extensive and exhaustive, with each section covered deserving of its own limelight.
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