| | | InsightIQ Blog | |  Amazon + Customer | 6 articles |
| Page 1 of 1 | Previous | Next | INSIGHTIQ BLOG JUNE 12, 2012 Data Obesity - the next big corporate epidemic? Similarly, early CRM systems were IT driven and did not take into account how sales people entered and used customer information. These problems were eventually solved in many companies in subsequent cycles but not after much money had been thrown at the problem and time wasted. . The news about Big Data and its attendant, emerging technologies are reaching a crescendo on the hype meter. New terms for measuring large quantities of data seem to be entering the lexicon every month. Not so for a lot other companies. | INSIGHTIQ BLOG MAY 9, 2012  Damage Control: The Marketing Metric You Forgot About With a combination of business intelligence and analytics, you may have figured out the lifetime value of a customer. If you’re using customer data wisely, you probably also know the highest acquisition cost you’re willing to pay, or even how much to spend to re-engage a customer that appears to be going latent. Guess who lost a regular customer, and who gained one?). | | | | | |
| INSIGHTIQ BLOG SEPTEMBER 20, 2011  Big Data Needs Big Judgment Its premise is that, despite the fact that companies are investing eight to nine figure sums on capturing data from suppliers, operations and customers, less than 40% of their employees have the skills and ability to turn this into useful or valuable insight. Among recent companies that have done this effectively, Amazon, Capital One and Google come to mind. | INSIGHTIQ BLOG DECEMBER 12, 2011  6 Vital Holiday E-Commerce Tactics With this year's holiday season following another difficult year for Americans, value is ever-important to the customer. With the right e-commerce strategy, online retailers can guide the customer's purchase path, attracting holiday shoppers and maximizing their shopping cart values. enhances the customer's user experience by providing convenience. | INSIGHTIQ BLOG JUNE 7, 2012 Preference Management: Part 2 Ensure that preference data correctly captures the sentiment of the customer and the communications that they explicitly subscribed to. . Amazon provides choices based on a relatively extensive list of product categories. Preference management is a tricky subject that requires attention and keeping the consumer in mind. Click here to read Part One of this article. Given the challenge associated with preferences, where should you start? Consider the user experience and the touchpoint (web preference center, telemarketing script, BRC card, etc.) Are the choices clear and intuitive? | INSIGHTIQ BLOG NOVEMBER 17, 2010  Online Analytics in Action: Footprints in the dark Showing blogs: 1 – 25 of 256 Playing the Customer Card Jan 3 2011 OK, I admit it. played the Customer Card. As someone in the business of helping companies create and maintain customer relationships, I sometimes feel guilty when I use the old, “Do you know who I am? I’m a customer!” started by calling the customer service number on my bill. | | | | | | | |
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