How Real Brands Are Retaining Customers: 8 Strategies From Starbucks, Amazon & More
JUNE 30, 2016
What’s better than acquiring a new customer? If your first thought was “retaining a current customer” then your strategic thinking is in the right place. While there's a certain allure that comes with capturing new customers, keeping customers coming back will continually result in a greater ROI. What'd their customers think about the addition? The results?
How Amazon Dominated Black Friday & Cyber Monday 2015
DECEMBER 14, 2015
Take Notes, Consumer Brands: How Amazon Crushed the 2015 Holiday Season. As I was watching the video, Amazon immediately stood out in my mind as one of the top retail leaders on the forefront of that broadening, evolving marketing space. This year, Amazon proved that leadership on Black Friday by winning over 36% of all online sales. So, what is Amazon’s secret sauce?
Enterprise Social Networking Platforms: Think Amazon, Not Facebook
APRIL 22, 2013
If you are trying to find a reference to guide you through the journey of making your enterprise social networking successful, consider going back in the timeline 10 years before Facebook, and set your eyes on another Internet titan: Amazon.com. I kid you not: even though Amazon predated the whole Web 2.0 Think now about Amazon in its early days. amazon.com (Photo credit: soumit).
Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity
Buzz Marketing for Technology
MAY 22, 2013
Amazon. Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. But after unveiling how it plans to do so—by fulfilling online orders in its own stores—Wal-Mart became Amazon’s first serious threat. The irony is that Wal-Mart will fulfill these orders using Amazon’s own in-store locker strategy. The word?
3 Strategies Your Ecommerce Company Should Borrow From Amazon
DECEMBER 9, 2014
Is there any retailer that’s revolutionized the online shopping space as dramatically as Amazon? Many retailers (naturally) view Amazon as their main competition and plan their business accordingly, but there is a far more effective approach: using Amazon as a guide in successful ecommerce. The Take Away. Ecommerce
New Publication: 7 Essential Vendor Strategies for Crushing Amazon Revenue
JUNE 1, 2016
Thankfully there’s Amazon to make e-commerce easy, right? Unfortunately, navigating e-commerce on Amazon can feel about as effortless as navigating the Amazon rainforest itself. Finding success on Amazon is possible, though–it just depends on the effort and precision you choose to approach your Amazon e-commerce strategy with. In fact, while many retail marketers are accustomed to having well-defined SEO and paid media strategies complete with adequate resources, Amazon strategies often are less of a priority. Add & Optimize A+ Pages.
Amazon Leads the Charge Toward Transparent Feedback
JANUARY 15, 2016
By now, you may have heard that Amazon plans to sue over a thousand authors of false reviews within the Amazon Marketplace. If you’re just getting caught up, the story goes that Amazon is cracking down on sellers of glowing reviews. Amazon has done a lot to crack down, starting with allowing only reviewers who’ve made actual Amazon purchases to leave feedback.
Is Amazon Destined to Save Main Street? - Dynamic Content Possibilities
OCTOBER 23, 2013
As the world’s largest online retailer, Amazon takes a lot of criticism from established brick and mortar retailers. From their legendary feuds with book retailers such as Borders and Barnes and Noble, to the intricate details of state sales tax policy, Amazon and Main Street have been at odds for a very long time. That’s a far cry from Netflix’s 30 million U.S.
Email Marketing: Amazon Launches Workmail
FEBRUARY 11, 2015
Amazon seems to be particularly interested in catering to business customers, as it has made continued efforts recently to enhance and expand its suite of business products. email marketing Amazon google keo marketing The latest addition: Workmail, an email and calendar service. This service is designed solely for work-related communication, not for personal use.
How Amazon Web Services Is Taking Over The Cloud Industry
EMagine B2B Blog
DECEMBER 30, 2014
Well, thanks to Amazon Web Services (AWS), now you can! Amazon Web Services is a comprehensive cloud service platform where companies can manage their servers, storage, databases and application services virtually, rather than through a physical data center. With AWS Cloud Computing, no longer have to risk serving poor customer usability or be left with unused resources.
The business and control reality behind customer experience transformation
MARCH 11, 2016
Being utterly customer-centric and putting customer (experience) first is a ‘must’ (and always should have been) and a mantra for all organizations. The real reasons why we focus so much on customer experience and the digital transformations to enhance it is […]. It’s even a core reason why organizations digitally transform. At least, so it seems.
5 Steps to Launching Your First Product on Amazon
AUGUST 12, 2014
About 80 million people visit Amazon each month with (mostly) the intent to buy. Amazon gives you the platform to get your product(s) in front of these potential buyers who might not have heard of you. In this post I will walk you through creating an Amazon Seller Account as well as launching your first product. 1. Create your Amazon Seller Account. Which is best?
4 Strategies to Optimize Your Differences From Amazon
DECEMBER 12, 2014
While many etailers view themselves as in competition with Amazon, it''s more effective to use Amazon''s success as an example and learn from it. We did that when we looked at three strategies to borrow from Amazon. Now, here are four strategies that you can use to optimize your differences to Amazon to provide your customers with an unbeatable shopping experience. 1) Curation.
Google and Amazon race to the bottom for tablet sales
AUGUST 22, 2013
Cover via Amazon. The pricing war initiated by Google and Amazon, regarding the low price at which tablets are sold, does not reflect their full costs. Inefficiency arises when a producer or a supplier of a factor input has market power–both Google and Amazon undoubtedly have that power. Commerce Internet Marketing Amazon Android Apple Google iPad Profit margin
What’s new in content marketing?
JULY 6, 2016
Content marketing is the technique of generating and distributing valuable and relevant content in order to attract, educate, and obtain a target audience with the goal of driving profits via customer action. Additionally, Google AdSense and Amazon Associates enable automated website ad space, as well. Automated Content. We all know your website and social media presence is paramount.
Beating Amazon at the Review Game: Top 3 Ways to Boost Sales With Social Media Testimonials
APRIL 29, 2013
Most major brands are now allocating larger parts of their overall marketing budget to custom content. billion spent in 2012 according to The Custom Content Council – companies are looking … Continue reading → Share and Enjoy. With content marketing on the rise – a record $43.9
Want to Shop on Twitter? Amazon Has a Hashtag for That
MAY 7, 2014
Amazon has made a mission of cutting the time between “want” and “own” through various innovations, such as the 1-click purchase option and Amazon Dash. Despite generally low percentages for ecommerce traffic from social media channels, Amazon has introduced their latest program with confidence. To read more content like this, subscribe to Ecommerce.
Attack of the Customers Press Release
JANUARY 24, 2013
Links and tweets are appreciated, but Amazon reviews will get you undying devotion. New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. How to create a culture that puts customers first. About The Authors.
The market disruptor no one talks about
MAY 9, 2016
If you want an alternative to the usual gang of businesses cited from conference-room podiums as “disruptive,” I’d suggest a rarely mentioned candidate whose impact will far exceeds taxicabs and hotel rooms. I’m speaking of Amazon. In reporting its quarterly earnings last week, Amazon said AWS grew 64 percent year-over-year and is on track to bring in more than $10 billion this year.
Tealium Grows from Tag Manager to Customer Data Platform
Customer Experience Matrix
JUNE 22, 2015
The oddity itself I saw immediately: while most marketing systems focus on sending messages to customers, AudienceStream is organized around overwriting data and sending it to other systems. The data that Tealium sends to other systems can trigger customer messages from those systems. So Tealium does support customer messaging. Let’s step back a bit. data storage is extensive.
5 Ways CMOs Can Master Their Online Customer Experience
Buzz Marketing for Technology
NOVEMBER 15, 2013
Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization. The digital affinity of consumers, who once were bound by a very tactile customer experience of seeing and touching products in-store, has put a lot of pressure on CMOs to become the boss of their online customer experience. What should you say in your follow-up communication to customers?
8 Data Points about the Importance of Customer Experience
AUGUST 30, 2013
I was asked to prepare some background information on the importance of delivering a positive customer experience, and I thought I would share some of the research with you. How much does the market reward companies that deliver excellent customer experience? Consider One-fifth said they would spend 50% more on companies that they felt the company put the customer first.
3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
Buzz Marketing for Technology
NOVEMBER 1, 2013
No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. What Google, Amazon and Facebook all have in common is that they’ve built their entire customer experience across all devices and all channels around customers’ trust and respect.
Pointillist Journey Orchestration Discovers Customer Paths for Itself (Marketing Automation is Doomed, I Tell You)
Customer Experience Matrix
MAY 11, 2016
usually hedge my bets with this sort of prediction, but will abandon my typical caution because I’m convinced that campaign management and marketing automation are too deeply rooted in the old world of batch list generation to meet today’s need for continuous optimization of customer treatments. For example, it could be tough to find out which products two customers bought in common.
E-commerce innovation, and it’s not from Amazon
OCTOBER 10, 2011
If you’re like me, you spend a lot of time looking at how Amazon does business. Amazon seemingly sells everything under the sun and they have been the standard for e-Commerce innovation since–well, since e-Commerce has existed. So, I have found a shopping experience that has innovations that I haven’t even seen at Amazon. Image by Creative Tools via Flickr.
What is Social Media Marketing?
DECEMBER 2, 2014
Inbound Marketing — according to Wikipedia , “ Inbound marketing is promoting a company through blogs, podcasts, video, eBooks , Newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to attract customers.” For years, I struggled to explain to my mom what I do for a living. monitoring (what are people saying about you?),
Facebook and Snapchat at war, and four other groovy media trends
grow - Practical Marketing Solutions
APRIL 19, 2016
Amazon? Using our deep learning and custom network engine, Affinio is able to analyze these connections to develop a social fingerprint for each user. Amazon? Using our deep learning and custom network engine, Affinio is able to analyze these connections to develop a social fingerprint for each user. So much going on today! So many changes to consider. OH MY! WOWZERS.
Amazon Leads the Way With Negotiation Option for Rare Items
JANUARY 30, 2015
It’s hard to call Amazon a trendsetter in this field, since eBay has done something similar for over a decade. Still, because of Amazon’s influence over ecommerce trends, we may be able to consider it groundbreaking. Amazon’s “make an offer” option is, for now, available only for rare pieces like collectibles and fine art. In truth, Amazon is a leader in the ecommerce world.
Tools I use to amplify social campaigns
JUNE 30, 2015
If you’re a store or a brand or a band or an author, you can ask your friends, family, fans, and customers to help you get the word out on their behalf. I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. It’s no longer okay to just drop links into your social media stream from Mashable or the Huffington Post.
Why Digital Marketers Need to Get More Personal
Buzz Marketing for Technology
NOVEMBER 14, 2012
Nearly every online marketing vendor touts some form of personalization as the secret sauce for helping to target customers. However, retailers, in tandem with their marketing vendors, must first identify what personalization really means—and what it means to their business and target customers. Amazon continues to set the gold standard for best practices in personalization.
How to Make the Customer the Hero of Your Story
JUNE 9, 2016
You may want to don the cape, drive the Batmobile, and kick the villain's butt (and who could blame you?), but most brands overlook the interests of customers when they focus on themselves. The harsh reality is that your customers don’t care about your company or products - they only care about how you’ll meet their needs. What is a customer-centric company? make a purchase.
10 Customer Experiences You Need To Deliver Today
B2B Marketing Insider
JULY 15, 2015
The customer experience is your next competitive battleground. You can claim victory by way of this competitive differentiation war by offering the lowest prices or providing a superior, surprising and spectacular customer experience! However, you will always win the customer experience war. What Is Customer Experience And Why Is It So Important? The rules change daily.
Amazon’s Kindle Fire Broke a Vital Content Marketing Rule: Understand Your Customers’ Needs Before Attempting to Provide a Solution
Content Marketing Today
DECEMBER 12, 2011
As many content marketing thought leaders have pointed out, Amazon is a superb content marketer. Amazon learns what you like, makes great suggestions, invite you to participate in evaluating books, music, videos, and tons of other products. They are used to Amazon’s open approach to delivering content. That represents a lot of very unhappy customers. Yikes!
5 Customer Experience Cues From Retail
It's All About Revenue
JANUARY 9, 2014
by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Alicia Fiorletta , Senior Editor of Retail TouchPoints , an online publishing network for retail executives, offering content focused on optimizing the customer experience across all channels. Become customer obsessed. The model is entirely customer-centric, and its what makes the business successful. 2.