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SEO for Amazon & the Future of Non-Traditional Search

Conductor

Will Amazon replace Google as the go-to search engine? In 2015, Google accounted for 54 percent of product-focused searches, compared with 46 percent on Amazon. By 2018, customer behavior evolved and Amazon became the leading search engine for product searches, accounting for more than 55 percent – with Google as the runner up.

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Breaking the monopoly: How to beat the Amazon effect with WordPress

ClickZ

30-second summary: Research reveals that almost 90% of UK shoppers use Amazon and 40% are Prime subscribers. As Amazon continues to improve its online presence and introduce new features to its loyal customers, so shall its competitors. Research reveals that almost 90% of UK shoppers use Amazon and 40% are Prime subscribers.

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How to Create a Profitable Amazon Marketing Strategy for 2019

Hubspot

In today’s e-commerce universe, Amazon is a behemoth.We But today’s consumers don’t just use Amazon to buy stuff. Have you utilized Amazon for any of these purposes? Here are some other fascinating Amazon statistics: Amazon sells over 12 million products , not including books, wine, media, and services.

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How To Choose the Right Keywords for SEO in 5 Steps

Optinmonster

Book titles and categories on Amazon. This means a higher chance of conversion, as people using this search are likely closer to making a purchase. So, a quick look at the SERPs can reveal a lot. Once, while researching for a OptinMonster’s blog, I focused on informational and commercial intent.

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Maximize Conversions With These SEO Keyword Selection Strategies

Huptech Web

Foundations of Effective Keyword Research What is Keyword Relevance? Understand Search Volume and Competition Top-Rated SEO Tools For Effective Keyword Research Find the Right Balance by Evaluating Keyword Competition What is the User Intent of Keywords? How does it Affect Conversions? Why Is It Important?

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Why we care about search marketing

Martech

And a huge percentage of those users are researching products to buy, deciding whether to buy those products, looking for options from multiple sellers and so on. First, understand that while Google is the reigning titan of search, there’s room for competition and that it principally comes from Amazon and Meta’s Facebook and Instagram.

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‘SEO Is Not a Unicorn’: Crucial SEO Tips for Content Marketers

Contently

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Then there’s Amazon, which captures 60% of all traffic when consumers begin their product searches online.

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