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The Decision Journey: New Insights from Reddit Research

Convince & Convert

Blame Amazon, Tinder swiping, influencer culture or the infiltration of advertising into every corner of our lives, but the reality is that consumers are never NOT in the market to upgrade. I’ve analyzed millions of conversations debating a variety of products, and the most surprising finding is that there is no answer!

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SEO for Amazon & the Future of Non-Traditional Search

Conductor

Will Amazon replace Google as the go-to search engine? In 2015, Google accounted for 54 percent of product-focused searches, compared with 46 percent on Amazon. By 2018, customer behavior evolved and Amazon became the leading search engine for product searches, accounting for more than 55 percent – with Google as the runner up.

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Breaking the monopoly: How to beat the Amazon effect with WordPress

ClickZ

30-second summary: Research reveals that almost 90% of UK shoppers use Amazon and 40% are Prime subscribers. As Amazon continues to improve its online presence and introduce new features to its loyal customers, so shall its competitors. Research reveals that almost 90% of UK shoppers use Amazon and 40% are Prime subscribers.

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34 Clever Scarcity Examples to Skyrocket Your Conversions

Optinmonster

Are you struggling to improve your website conversion rate? Do you want to learn a simple trick to improve your conversions and sales? We’ll also share 34 scarcity marketing examples to help you boost conversions. You can use scarcity techniques in your marketing campaigns to improve conversions. Here’s another example.

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Curation and Personalization: How (Not) to Compete with Amazon

Convert

Back in May, with the world reeling from the first wave of the pandemic, Amazon quietly leaked an extremely important piece of information: they had changed the date of Christmas. billion in profit for Amazon, was that the holiday season started early. Amazon and Total World Dominance. Amazon and Total World Dominance.

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Brand Equity and Customer Value for Business Success

Vision Edge Marketing

Companies like Amazon and Zappos are renowned for their customer-centric approach. Research supports this assertion. Conversely, delivering superior customer value enhances brand equity by strengthening brand perception and differentiation in the marketplace, thereby impacting customer acquisition.

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6 Reasons to NOT Ignore Amazon as a Content Platform

Adobe Experience Cloud Blog

Though Amazon is a behemoth on its own, at the end of the day it’s really no different than any other marketing effort when it comes to content strategy. But what you might not be considering is that your search engine strategy and Amazon search strategy should complement one other. Visuals must be thoughtfully designed. Cha-ching!

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