Optinmonster

DECEMBER 20, 2023

Book titles and categories on Amazon. Let’s chat about long-tail keywords. This means a higher chance of conversion, as people using this search are likely closer to making a purchase. Once, while researching for a OptinMonster’s blog, I focused on informational and commercial intent.

Keywords 98

Keywords Paid Content SEO Lead Ranking 98

KoMarketing Associates

OCTOBER 25, 2016

When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. One of the most important, and often overlooked, points of the conversion funnel is the awareness phase. What Is Top-of-Funnel Content?

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

Sprout Social

SEPTEMBER 17, 2019

This makes it crucial to learn how to do keyword research so you can narrow down on the most relevant and profitable ones. You’ll learn how to identify how keywords on a website are used and conduct keyword research. You’ll also discover some excellent keyword research tips and tools. The uses and benefits of keyword research.

Keywords 105

Keywords Research SEO Lead Ranking 105

Webbiquity

MARCH 31, 2022

More and more B2B marketing companies choose to place guest blogs or use sponsored posts or interviews on high-authority websites that have been around for years and already have a large following of engaged customers ready for conversion. Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones.

Marketing Budget 294

Marketing Budget Enterprise Management Sales Management Work Management 294

Adobe Experience Cloud Blog

MAY 22, 2017

Adopting keyword and user intent research techniques as part of your customer marketing strategy allows you to reach and delight new customers during the earliest phases of their journey, increasing the likelihood that they’ll remain customers, purchase additional products, and advocate for your brand.

Long Tail Marketing 133

Long Tail Marketing SEO Marketing Analytics Tools Marketo 133

Brightedge

FEBRUARY 15, 2022

Work with native speakers for keyword research. Certain keywords will carry high volumes irrespective of international boundaries, and a significant portion of your content will be suitable for direct translation, but your keyword research processes should also account for country-specific queries, both general and long-tail.

Practices 141

Practices SEO Best Practices Domain 141

Content Standard

DECEMBER 14, 2020

Over the last six months, I’ve come to rely on voice search technology to do my shopping, order food, check the weather, research new products, track incoming packages, and even control my apartment temperature—and I’m far from the only one. ” Namely, the query would be much longer.

Long Tail Marketing 94

Long Tail Marketing FAQ Content Mobile Marketing 94

Hubspot

JUNE 5, 2019

If you're a PPC veteran, it's tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. Although Amazon is still the first stop for many customers' product searches, Google isn't far behind. Identify and expand on long-tail keywords.

PPC 78

PPC eCommerce Long Tail Marketing Advertising 78

Navigate the Channel

NOVEMBER 21, 2023

This data-driven approach allows for the creation of highly personalized marketing campaigns that resonate with individual consumers, leading to enhanced customer experiences and, ultimately, higher conversion rates. Customers receive content and offers that speak directly to their needs and desires, increasing the likelihood of conversion.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Mailmunch

MARCH 4, 2021

The voice assistant understands commands in natural language (that is, formulated in a conversational style) and takes into account the context in order to better understand the user – accesses history of previous requests and/or location. Popular smart speakers are as follows: Apple HomePod; Google Home; Amazon Echo; Samsung Galaxy Home.

Optimization 75

Optimization Long Tail Marketing Amazon Work Management 75

Content Standard

SEPTEMBER 26, 2019

In the span of about six months, I’ve come to rely on voice search technology to do my shopping, order food, check the weather, research new products, track incoming packages, and even control my apartment temperature—and I’m far from the only one. More conversational in tone. Posed as questions or commands. Focus on Local.

Long Tail Marketing 90

Long Tail Marketing FAQ Mobile Marketing Keywords 90

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

Content Standard

SEPTEMBER 7, 2018

Even if your company’s share of voice search traffic remains relatively low, you should expect voice search to become a more prominent traffic and conversion driver in the near future. Natural language and long-tail keyword strategies are a big part of the solution, but more will be needed for brands hoping to win the search market.

Loyalty 66

Loyalty Long Tail Marketing Brand Identity Branding 66

Martech Advisor

DECEMBER 17, 2019

” Identity Mapping Will be Critical to Any Conversation About Privacy in 2020. What to watch out for, however, is how these conversations begin to fuse with those around identity. The connective tissue that ID mapping provides is critical to any conversation about privacy. Adam Solomon , CMO, Lotame. Yovanno , CEO, Impact.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

SmartBug Media

APRIL 2, 2020

In this case, after you've pulled your keyword research together, you have a list of keywords that don’t align with the page you have content for, which means you won’t rank for those terms. Persona development keyword research is all done in a bubble. Not doing qualitative and quantitative research simultaneously.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Content Standard

AUGUST 9, 2018

All you need is the right device or app: Siri, Google Home, Amazon Echo, Apple HomePod, Microsoft’s Cortana, and others are all becoming increasingly popular in households across the world. The Spring 2018 Smart Audio Report by NPR and Edison Research found that among users, there is the same amount of early and late majority adopters.

Long Tail Marketing 46

Long Tail Marketing Digital Marketing Funnels Mobile Marketing Top of Funnel 46

ClearVoice

JANUARY 13, 2020

We have already seen it with Amazon and Netflix providing recommendations to users based on purchase history or viewing history. This means using more long-tail, conversational key phrases. Many businesses spend a great deal of time, money, and resources researching, testing, and adjusting their SEO strategies.

Marketing AI 69

Marketing AI Personalization Content Long Tail Marketing 69

Valasys

APRIL 6, 2023

Table Of Contents Product Research and Validation Tools a. Viral Launch Keyword Research and Optimization Tools a. AMZTracker FAQs Final Thoughts Amazon’s marketplace’s ever-growing and competitive nature has led sellers to seek innovative solutions to stay ahead of the curve. Jungle Scout b. Helium 10 c. DataHawk c.

Marketing Automation Services 52

Marketing Automation Services Amazon Paid Content Budget Programs 52

Outbrain

DECEMBER 18, 2019

Gartner, one of the world’s biggest research brands, found that marketers will be driving around 80% of their engagements through mobile websites by next year (2020). The arrival of solutions like Google Home and Amazon Alexa have transformed the way that customers look for information and products. That’s probably a good idea.

Mobile Marketing 47

Mobile Marketing eCommerce Marketing AI Marketing & Strategy 47

Moz

SEPTEMBER 2, 2019

Posted by Lorna_Franklin A lot of people forget that Amazon is a search engine, let alone the largest search engine for e-commerce. With 54 percent of product searches now taking place on Amazon, it’s time to take it seriously as the world’s largest search engine for e-commerce. Amazon doesn’t have searcher intent issues.

Amazon 55

Amazon A/B testing Google Lead Ranking 55

Optinmonster

NOVEMBER 13, 2019

In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. One of the best ways to solve that problem and boost your traffic is with keyword research tools. By including keyword research tools in your content marketing toolbox. Interested in a specific keyword research tool?

Keywords 84

Keywords Paid Content Traffic Research 84

Webbiquity

MARCH 24, 2022

Here are five tips for creating a compelling downloadable lead magnet: Invest time in your lead magnet: If you’re writing from scratch, research the content of your lead magnet thoroughly. Conduct keyword research to see competitive and non-competitive topics. Is it conversational, friendly, corporate? In Closing.

Design 262

Design Marketing Websites Practices Lead Ranking 262

Valasys

AUGUST 6, 2019

The targeting technics in marketing are broadly divided based on those meant for aiming demographics, psychographic & behavioral insights, firmographics, technographics, and past-buying habits of the customers as well as the research methodologies employed by them. This helps brands in expediting conversions.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

chiefmartech

APRIL 22, 2020

But the rate of new venture creation — or at least new venture discovery in our research — outpaced the forces of consolidation once again. Blue Green did almost all of our primary data research this year. Other sources we relied on for research martech companies include CabinetM , Capterra , G2 , LUMA Partners , and TrustRadius.

Work Management 145

Work Management Marketing Management Long Tail Marketing Paid Search Agency 145

Atomic Reach

APRIL 5, 2019

So, how can you increase your conversion rates? While you should not pack product content with keywords, you should strategically use high-ranking and long-tailed keywords in your product content to increase visibility. Take the time to research how your product or a competitor is being portrayed on Amazon.

Conversion Rate 85

Conversion Rate Product Conversion Amazon 85

Single Grain

DECEMBER 31, 2019

How to Set Up Your E-commerce Product Page for Maximum Conversions. Internet users: Popular platforms like Instagram, Facebook and Pinterest are perfect venues because they deliver rich visual content, which helps buyers discover, research and shop for different products online. Mobile shopping and mobile payments continuing to rise.

Trends 102

Trends Marketing AI Amazon Top of Funnel 102

Single Grain

JUNE 14, 2023

Search engine marketing allows businesses to reach a specific audience, drive targeted traffic to their website, and potentially generate valuable conversions or sales. Also, don’t forget to use strong call-to-action (CTA) to encourage conversions. These ads can be in the form of text, images, videos, or a combination.:

ROAS 52

ROAS Paid Content PPC Cost Per Click 52

Single Grain

MAY 29, 2023

Looking to launch an international PPC campaign on Google, Facebook, Amazon or other PPC ad platforms? Optimized and ROI-friendly pay-per-click ads help drive targeted traffic, increase brand visibility and boost conversions across multiple countries and languages. This guide is for you.

Paid Content 52

Paid Content PPC Paid Search Agency Budget Programs 52

Single Grain

NOVEMBER 9, 2022

consumers research products online when contemplating a purchase: Yet you’d be surprised by the number of online store owners and marketers who overlook the optimization of their product pages (except maybe Amazon!). Dive Deeper: SEO Keyword Research Made Easy in 2022. 53% of U.S. Ahrefs (premium). UberSuggest (free).

eCommerce 115

eCommerce Traffic SEO Product 115

Valasys

JANUARY 9, 2024

That’s right; optimizing for “Hey Siri” or “Okay Google” could be your ticket to capturing more attention and boosting conversions. 1970s – Speech recognition research expands. 2014 – Amazon launches the Alexa-enabled Echo smart speaker, bringing voice assistants into the home.

Search Marketing 40

Search Marketing Optimization Marketing AI Lead Ranking 40

Single Grain

JULY 30, 2019

Long-Tail Keywords Only. If you are creating lots of little pages to rank for one specific long-tail keyword, you are going to get crushed. SEO Keyword Research Made Easy in 2019. Did you know that for every second an Amazon page takes to load they lose $1.6 Return visitor conversion. Value per visit.

SEO 89

SEO Long Tail Marketing Lead Ranking Lead Scoring 89

FMG Suite

JANUARY 19, 2022

While demographics and client research can provide technical information for defining an audience, it often does not inspire a good copy. . Voice-activated devices like the Amazon Echo, Google Home, and Apple’s Siri have made voice searching easier and more accessible to a larger audience. Optimize for Voice Search.

Copywriting 52

Copywriting Long Tail Marketing Tips Clickthrough 52

flux.la

JUNE 7, 2021

Keyword Research. Any good SEO program starts with keyword research. Don’t assume that you know what consumers want and how they search — do your research. You may find it easier to rank for long-tail keywords rather than the highly competitive main keywords. Bounce rates will decline and conversions will climb.

SEO 52

SEO Long Tail Marketing Advertising Agencies Keywords 52

Single Grain

JUNE 26, 2020

You’ve lost a user and a potential conversion, and your bounce rate of affected pages is going to increase. For example, Empire Flippers tested and then changed the phrase on their CTA button on one of their forms, which led to a 33.10% increase in conversions. How to Design the UX of a Website or App to Increase Conversions. *

Traffic 145

Traffic Paid Content SEO Organization 145

Single Grain

JUNE 7, 2023

PPC advertising tools provide you with a ton of valuable data on user behavior, click-through rates (CTRs), and conversion rates that you can use to fine-tune your campaigns to reach the right customers with the right products at the right time. Your keyword research process can help with this.

PPC 52

PPC eCommerce Practices Effectiveness 52

Convert

NOVEMBER 8, 2022

Like that wasn’t bad enough, recession slid into the conversation in mid-2022. This may lead them to diversify acquisition strategies and tap into options like setting up an Amazon presence. Pay less per acquisition by improving conversion/sales rates. Conversion Rate is optimized using A/B testing on landing pages.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Oktopost

JULY 27, 2021

Business buyers spend 27% of their time independently researching potential purchases online. Savvy B2B marketers, who know where that research begins – search engines – can capitalize on this by using Search Marketing tactics. . Search marketing allows a business to capture valuable leads from buyers researching a purchase.

Paid Content 118

Paid Content Search Marketing Paid Search Agency B2B Marketing 118