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AI-powered martech releases and news: May 16

Martech

She said in a statement that she was dismayed to see “the civil society organizations and academic researchers … outnumbered by industry executives.” Button’s Conversion Tuning technology optimizes the monetization of existing affiliate traffic from Amazon through AI, intentional and explicit routing, and deep-linking techniques.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. The resulting data lets them understand how to better engage their readers and stimulate conversions. shows conversions and attributions for actions, such as newsletter signups, subscriptions, registrations, lead captures, and ecommerce sales. A/B and multivariate testing tools.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. The resulting data lets them understand how to better engage their readers and stimulate conversions. shows conversions and attributions for actions, such as newsletter signups, subscriptions, registrations, lead captures, and ecommerce sales. A/B and multivariate testing tools.

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E-commerce Strategies to Grow Your Sales in 2021 and Beyond

Outbrain

Studies indicate that a repeat customer will spend 67% more on your website and has a conversion rate of up to 20%. Amazon is obsessed with improving the customer experience. You can run A/B or multivariate tests to see what version of a page performs the best. Use data analysis to target your audience. What do they buy?

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Top 5 AI Marketing Tools

Anyword

The top AI writing software tools automate A/B testing to optimize conversions , while they can also predict which copy versions will convert even before they are released to the audience. A leading survey research chatbot is SurveySparrow , which enables users to define surveys without requiring any coding. Email Marketing.

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COVID-19 Frequently Asked Marketing Questions

Brightedge

Our research through BrightEdge Data Cube and Instant corroborates these findings, and also shows that users are interested in “grocery delivery”, “medicine for a cough”, and “work from home jobs”. You might see an increase in traffic for your top-of-funnel content without a corresponding increase in mid and bottom-funnel conversions.

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Sales Pipeline Radio, Episode 327: Q & A with Rusty Bishop @jrustybishop

Heinz Marketing

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. So excited for this conversation today. Matt: Some of the first research we did around sales enablement was like six, seven years ago. You can even ask Siri, Alexa and Google! Thanks for joining us. Rusty: Awesome, man.