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Paid Content Promotion: Advertising Audiences Actually Want

Content Standard

Many brands are willing to allocate substantial funds for the creation and launch of content initiatives. However, I see tons of resistance when it comes to rerouting ad spend to promote these content efforts. Here’s a theory: companies still think creative product advertising counts as content marketing.

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How to Approach Advertising and Marketing During a Recession

SmartBug Media

The uncertainty of a recession and COVID-19–related market disruptions is undoubtedly daunting, but you can’t hide from it. Here’s a nugget of truth that serves as good news: When a recession happens and causes everyone to panic and shrink their advertising budgets, your marketing voice naturally grows louder.

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What To Do When Your Marketing Event Is Canceled

Marketing Insider Group

Marketing events are one of the best ways to connect with your prospects and close deals. With the current public health concerns over coronavirus, many companies are backing out of marketing conferences and suspending travel for employees. Already, major global conferences have been canceled, including Facebook’s F8.

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Can Content Marketing Help You Survive the Great Ad Displacement of the 2020 Elections?

ClearVoice

Once upon a time, content marketers felt comfortable in the knowledge that the adage of “content is king” was both true and enduring. Then came the smash and attention-grab known as election year advertising spending, and things became a bit less secure and much less predictable. Expect record-breaking ad displacement.

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Scout: Twitter’s Downward Spiral, the Uptick in OOH, and More

QuanticMind

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Here’s what to read from the week of 6/2/23 - 6/8/23 to stay ahead of the curve: Twitter’s U.S. TV advertising is one fast-moving drama these days, no?! Test Your Digital Advertising Knowledge!

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75 PPC Influencers Who Are Changing The Game

Atomic Reach

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines.

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2022 Marketing Predictions: What Are the Experts Expecting?

Brandpoint

2022 is just around the corner, and that means year-long marketing plans, budget updates, Q1 campaigns, and making predictions the best we can. Here are trends and predictions that marketing leaders are anticipating in the months to come. What will our customers want? What will our stakeholders want? Heck, what will Google want?