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Predictive Analytics: Leveraging AI for Data-Driven Marketing

Navigate the Channel

If you’re like most businesses, you’re inundated with vast amounts of information generated from multiple sources. Despite the overwhelming amount of information, you know this data holds valuable insights that can be harnessed to gain a competitive edge. Hello, Amazon and Spotify!)

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It’s Black Friday Into December for MarTech Tools

Webbiquity

It’s clear from my analytics that this blog has the smartest readers on the planet. You come here for the latest trends and critical insights for B2B digital marketing. WordPress Plugin (Amazon Affiliate Program). Monetize any WordPress site with the Amazon Affiliate Program and the AmaLinks Pro plugin.

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Top Eight B2B Marketing Strategies You Probably Shouldn’t Ignore

Webbiquity

People now expect instant access to whatever information they need—the sooner they can find what they’re looking for at any given time, the better for your brand. With over 27% of the global online population using voice search, this is an emerging trend to build into your business marketing strategy.

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How To Choose the Right Keywords for SEO in 5 Steps

Optinmonster

Two places to find these are Google Analytics and Google Search Console. If you have linked a Google Search Console account to your Google Analytics account, then while you’re in Analytics, go to Reports » Search Console » Queries. Book titles and categories on Amazon. Example: “OptinMonster login”.

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Retail Media: What You Need to Know

Digilant

Perhaps most famously embodied in Amazon Sponsored Products ads, retail media advertising involves the targeted placement of brand ads and promotions to engage shoppers directly at the point of purchase intent. Importantly, it presents benefits to marketers in the face of the following larger industry trends: 1. What Is Retail Media?

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Nine brands innovating customer-centric retailing today

ClickZ

We look at case studies from the likes of Nike, Amazon, Nordstrom, Burberry, IKEA, etc. They invest in technology (startups, trending technologies – IoT, VR, AI, and data). Nordstrom invests in data and analytics for smarter marketing. Amazon capitalizes on customer data to personalize the webshop experience.

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Conductor New Feature Roundup | Summer 2020

Conductor

We have the information and see the opportunities, but taking the next step is sometimes out of reach. Measure with Flexibility: Amazon Rank Tracking is Available Now. It’s your website, blog, YouTube videos, social posts, press coverage, and today, even your brand’s profile on Amazon. Content is everythin g.