article thumbnail

Why marketers are giving second-party data a second look

ClickZ

And, frankly, they’re tired of haggling over the same audiences in marketplaces where high-demand drives prices up and up and up. It isn’t simply aggregated registration data from services like Groupon, either. And through identity resolution, they ensure validated user identity without cookies.

Privacy 131
article thumbnail

You can now filter the 10,000+ martech landscape by revenue, size, age and G2 ratings

chiefmartech

Frans and I ran a few analyses on this data in aggregate and found several interesting patterns. But then those larger, older, consolidated companies get challenged by new startups that better serve marketers on one or more dimensions — features, price, user experience, etc. Contribute your suggestions here.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SheerID goes global with its automated student verification

ClickZ

SheerID provides automated verification for careers and lifestyles that can receive discounts, such as college students, teachers, first responders, or military service members who can get online price reductions or exclusive offers. Client companies include Amazon, Lowe’s, Spotify and T-Mobile.

article thumbnail

7 Ways to Use ABM and Intent Data Together

TrustRadius Marketing

The intent signals are topical or driven by keyword searches and often aggregated and probabilistic, which is great for scaling top-of-funnel activity. In that case, TrustRadius’ data can validate the purchase intent of the opportunity and give the salesperson insight into how to best position themselves against the competition.

article thumbnail

Best practices for third-party data

Choozle

Think of third-party data as puzzle pieces that are then aggregated and pieced together to complete an existing data set or increase the size of a target audience. What sources are they using, or is it aggregated? Was it modeled or validated? Most pricing will be based on CPM price or the cost per thousand views or impressions.

article thumbnail

Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor

KoMarketing Associates

According to a 2013 post on Search Engine Land , advertisers should be actively managing their shopping campaigns, which includes creating the most unique product photo (to differentiate it from competitors’), making sure they are competitively priced, and providing unique calls-to-action (i.e., free shipping) whenever possible.

article thumbnail

12 Online Digital Marketing Analytics Tools for Growing Businesses

Digilant

This software provides cross-channel reports and visualization software to aggregate advertising data in any visualization tool. The platform delivers data aggregation, data cleansing and validation, and more. The online analytics tools listed are just a few on the market that address every size business and price point.