Remove Aggregators Remove Curation Remove Relevance Remove Trends
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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. If you are planning to incorporate thought leadership with content curation, then you’re not late. What is Thought Leadership?

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The (digital) morning news routine: how mobile news aggregators have evolved beyond the homepage

Parse.ly

This is why I find digital attention trends so fascinating and important: reading is a very intentional activity. . When an organization sees a spike from a news aggregator app like Flipboard, Smartnews, Toutiao, or Apple News, it comes from readers who, very intentionally, set out to read news. Explicit vs. implicit aggregation.

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How the Right Content Curation Strategy Can Help Your Startup Grow

Scoop.it

On the marketing front, many find that a content curation strategy is helpful in scaling up without requiring a ton of additional resources. The Benefits of Content Curation for Startups. Content curation is valuable for any business in any industry, but it’s an especially powerful weapon when wielded by startups. Consistency.

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Building your generative AI marketing skillset: Training and upskilling

Martech

The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant. These continual AI updates have left marketers scrambling to find reliable and relevant AI marketing education and training resources.

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Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity

What do these trends mean for the future of news gathering and information delivery? Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL.

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How to Understand Your Audience and Tweak Your Content Strategy Accordingly

Marketing Insider Group

We’re seeing better content quality, more relevant and engaging material, faster delivery, and lower costs. Audiences evolve , trends change, and what worked yesterday might be old news today. Either way, the details at each stage must be relevant to your specific buyers. What content will you curate rather than create?

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The Right Customer at the Right time

Cintell

Data processing centers can be established to identify and segment distinctive buyer personas, provide intelligence on their behaviors, pinpoint relevant content and target optimal channels for optimal customer engagement. The objective and approach are similar to the recent trend towards account-based marketing and predictive analytics.