Remove Aggregators Remove Analysis Remove Correlation Remove Examples
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Three Web Analytics Tools Worth a Close Look

Webbiquity

Briefly, PavaAI uses artificial intelligence and machine learning algorithms to find patterns in GA data that human analysis will likely miss. It also connects to Google AdWords, Facebook Ads, and Twitter Ads, as well as several popular ecommerce platforms, so that data can be integrated into the analysis as well.

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How AI insights improve decision making

Sprout Social

The visualization helps strategists find hidden patterns, trends and correlations. Easier decision-making AI insights arm decision-makers with comprehensive, real-time data analysis, reducing reliance on guesswork and intuition. As an example, let’s look at a bank that wants to improve its customer service.

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What Digital Marketers Can Learn From Their Analytics Data

Biznology

Deeper Analysis. For example, rather than simply looking at aggregate data for pages per session on your website, look at that same metric broken down by traffic source. Finally, you’ll want to find ways to correlate your activities across various channels. Connecting the Dots.

Analytics 141
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AIOps for Small Businesses

TrustRadius Marketing

What’s more, some tools specialize in predictive analysis, analyzing historical data to establish a predictive model for your business’ IT infrastructure. Many AIOps solutions can use root cause analysis to determine what the core issues are. It also can reduce alert redundancy by up to 80% with its alert-event correlation features.

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Google, GA4, and the rising importance of data analytics

ClickZ

By aggregating data – rather than having multiple views – it is aimed to help you better understand the online user journey. Read more on SEW: Three must-have GA4 reports you can build in under 30 minutes With GA4, marketers can access advanced analysis and insights thanks to its machine-learning capabilities and enhanced reporting.

Analytics 135
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CMO Salary Data Suggests Declining CMO Influence?

Marketing Insider Group

HBR published an analysis indicating that advertising dropped from 1% of total expenditures in 1975 to 0.8% They aggregated data from the top S&P 1500 firms, looking at the salary data of the c-suite. For example, eCommerce companies collect a large amount of data on searches, preferences, and buying behaviors.

CMO 333
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How To Measure Your Content’s Revenue Efficiency

Adobe Experience Cloud Blog

In this post, I’ll use web content as an example to demonstrate how we can measure performance. For this example, let’s define web content as blog posts and ebooks. See the example results below. For example, the length of time it takes to rank in organic search could be a factor. Let’s get started.