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Aggregation Theory applied to martech stacks

chiefmartech

.” Now, another way of thinking about platforms is as vehicles for aggregation. The four layers of integration also correspond to four layers of aggregation in a platform, as shown in the graphic at the top of this post : Data Layer = Aggregating Data. Workflow Layer = Aggregating Process. Aggregating Time.

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The amazing turning point when martech systems complexity and martech UX complexity diverge

chiefmartech

The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. Disclosure: I work at HubSpot as their VP of platform ecosystem.)

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How to Understand Facebook Insights for Social Video

Hubspot

I'm Nick, and I'm new to the HubSpot Marketing Blog. But I'm not new to HubSpot. I've been working at HubSpot for over a year now, and in that time, I've created more than 50 videos for HubSpot's Facebook page. And over the last year, we've grown our organic Facebook video views by nearly 250%. 3) It's Easy.

Facebook 100
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What Does a World Without Facebook Look Like for Content Marketers? (Hint: It Looks Kind of Good)

Hubspot

Once upon a time, on a fateful day in August, the world witnessed 45 minutes without Facebook. According to a spokesperson , "a technical issue caused some people to have trouble connecting to Facebook," which was resolved within the aforementioned 45 minutes. Where People Go Without Facebook. Source: Pew Research Center.

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What a Serial Entrepreneur Learned From Spending Nearly $1M on Facebook Ads

Hubspot

When it comes to Facebook ads, you might feel like you've won the lottery if your ads perform well. In fact, I've spent more than $900K on Facebook ads in over 4 years. Facebook ads are a complex and nuanced form of marketing. For example, Facebook thinks I like hunting but I've never done it before. What's more?

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3 Reasons Why Facebook Is Removing the Trending Section: Our Experts Weigh In

Hubspot

Facebook announced on Friday that it would remove Trending: the section of its site, typically appearing to the right of the News Feed, that displays a list of the most popular news topics at a given moment. However, many suspect that there are other reasons for the removal of Trending from Facebook. Source: CNN.

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Benchmark Data: How COVID-19 Is Impacting Sales and Marketing Performance [Updated Weekly]

Hubspot

At HubSpot, we’re asking ourselves the same questions many of you are: What now? We looked at aggregated data from our global customer base of 70,000+ companies to understand how business metrics are shifting as the world grapples with the global pandemic. The economic impact of COVID-19 is undeniable. About the Data.