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How to Use Content Marketing for Customer Retention

Marketing Insider Group

Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience. Source: HubSpot. Create a group on LinkedIn or Facebook. You could develop a forum, discussion board, or LinkedIn or Facebook group to get people engaged. Funnels can lose momentum.

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30+ Word-of-Mouth Marketing Statistics You Must Know

EveryoneSocial

HubSpot ] 70% of people trust consumer reviews online. HubSpot ] 72% of people get news from friends and family, making word-of-mouth the most popular channel for sharing. [ HubSpot ] 70% of people trust consumer reviews online. 90% of people trust suggestions from family and friends.

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Three Ways to Optimize Your Email Marketing Campaigns

Valasys

This further helps the cause of customer retention, leads to repeat purchases and brand advocacy, and inspires positive Word-of-Mouth-Marketing (WOMM) which drives additional revenue for the brands. Read more on 8 Reasons Why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM).

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10 Best B2B Marketing blogs for Entrepreneurs

Valasys

HubSpot Blog: HubSpot was founded in the year 2006 & is amongst the best B2B marketing blogs for entrepreneurs to follow. HubSpot leverages a wide range of marketing tools that help businesses & start-ups across the globe grow better. President Jay Baer has his unique humorous tonality in content creation.

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AI for B2B Marketing: Roadmap for 2020

Valasys

They also inspire positive Word of Mouth Marketing (WOMM) by reflecting on the customer-centric approach of the marketers rather than a sales-driven perspective. According to research from HubSpot, email marketing is a preferred way of business communication & the year 2020 holds immense possibilities for growth.

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6 Tips to Evolve Your Content Strategy in 2020

Valasys

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

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4 Education Marketing Trends to Keep an Eye on in 2017

Hubspot

Facebook Live (Facebook's live streaming app) is now available to all. Influencer marketing is a form of word of mouth marketing (WOMM), but with a boost. WOMM is so effective because it's third party validation of your school. All that sharing is third party, WOMM validation. Next year, it's all about live video.