Zoominfo

SEPTEMBER 17, 2018

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Convince & Convert

JULY 24, 2013

I have no reason to doubt their data, but anecdotally I see “check-in” waning, at least amongst the people I follow in social media. This sets up the same dynamic as Google has with its AdWords. Jay is the founder of [link] and host of the Social Pros podcast. Does Foursquare Have Google’s Courage?

Paid Search Agency 122

Paid Search Agency Ads Adwords Mobile Advertising 122

BenchmarkONE

JULY 20, 2022

Check them out and make sure you follow them on social media for the latest tips. . Bryan Kramer believes that “social media is so popular because it allows us to control our personal brand: aligning the perceptions others have of us with our perception of ourselves.” 16 Marketing Thought Leaders to Follow. Bryan Kramer. Adam Grant.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

BenchmarkONE

AUGUST 18, 2021

Run lead gen campaigns via paid advertising on social media so you can tap into each platform’s audience demographics and targeting capabilities. Content Creation and Social Media. Podcasts have surged in popularity. Podcasts have surged in popularity. Capture Leads. Email Sign-Ups. Press Releases. Personal Branding.

Sales Qualified Leads 97

Sales Qualified Leads High Quality Lead Top of Funnel Sales Leads 97

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Convince & Convert

OCTOBER 5, 2013

There are some workarounds for this, such as looking at paid search traffic in your Google AdWords account, exporting your historic keyword data, and even looking at Bing searches, but there’s no question Google is throwing the cloak over organic keyword data, in general. Jay is the founder of [link] and host of the Social Pros podcast.

Google 167

Google Content Adwords Keywords 167

Outgrow

JANUARY 22, 2020

He also has his own podcast with over 400 episodes, where he talks about everything there is to know about business marketing. Finch runs his own company, Finch Media Ltd. He has always used Google AdWords and direct mail as his two strategies. She pulls most of her traffic from Google AdWords and sends it directly to merchants.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

ClearVoice

NOVEMBER 2, 2018

Stay tuned for an up-to-date agenda, with advanced SEO and SEM classes including an SEO bootcamp and AdWords training. Topics include marketing strategies in a globalized economy, cross-channel marketing, media, creative, data and attribution. Social Media Marketing World. Sponsor: Social Media Examiner. Converge 2019.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Marketing Insider Group

APRIL 4, 2024

1) Spread the word on social media Social media marketing is all about consistency — posting regularly at times that fit with your customers’ schedules allows you to frequently reach and engage buyers. Don’t spread yourself thin by using all social media platforms. Social media advertising also utilizes PPC models.

Paid Content 144

Paid Content eCommerce Marketing & Strategy Marketing Strategy 144

Outgrow

DECEMBER 8, 2020

73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for their business, and that includes the use of hashtags! #10 11 Should You Switch From a Blog to a Podcast? . Take this quiz to learn whether or not you should switch to a podcast. 21 How Well Do You Know Google Adwords?

Outgrow 105

Outgrow Lead Ranking Lead Scoring Digital Marketing Funnels 105

Directive Agency

AUGUST 21, 2019

Claim to Fame: Official Google AdWords Seminar Leader, conducted more than 60 official Google-supported AdWords Seminars for Success (attended by more than 4,000 marketing professionals), keynoted or spoken at more than 125 conferences across the globe including AdWords Days, SEM Days, Search Engine Strategies, etc.

PPC 45

PPC Paid Content Paid Search Agency Advertising Agencies 45

Convince & Convert

OCTOBER 30, 2013

Reminds me of what Google did many years ago when they polished up AdWords to take it beyond the small biz crowd and toward the boardroom. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. About the Jay Baer: Follow @jaybaer.

Twitter 131

Twitter Brand Identity Branding Bandwidth 131

The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

Conference 100

Conference Social Media Work Management Marketing Budget 100

KoMarketing Associates

DECEMBER 29, 2015

Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask by Joseph Vivolo. Kristen Vaughn explains how Instagram can be a key social media platform for B2B companies to start and/or strengthen their brand storytelling, through 12 noteworthy examples. Well researched lists almost always do well.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

Convince & Convert

JANUARY 14, 2016

. “I think sometimes people are guilty of reading too much, doing too many online courses, reading too many blogs, getting involved in listening to five, six, seven, eight, nine, 10 different podcasts every week, and they think that’s enough. Mike’s Velocity Podcast. ” —@mike_mcgrail. ” —@mike_mcgrail.

Paid Search Agency 97

Paid Search Agency Companies Adwords Twitter 97

The Effective Marketer

AUGUST 23, 2010

I recently listened to the best arguments both in favor and in opposition of ghost blogging via a Six Pixels of Separation podcast, expertly conducted by Mitch Joel who discussed the issue with Mark W. Here’s the link to the podcast SPOS#214 , it’s worth listening to. Schaefer , another excellent blogger and marketer.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget 100

Hinge Marketing

APRIL 27, 2015

A specialist in SEO , PPC, social , display, and affiliate marketing campaigns, Brad runs two companies of his own founding, travels to up to ten countries per year, has a book on Google Adwords that has gone through three editions, blogs weekly, records podcasts twice monthly, and still has time to squeeze in once-a-month training webinars.

Paid Search Agency 48

Paid Search Agency Paid Content Advertising Agencies Enterprise Management 48

Hinge Marketing

APRIL 27, 2015

A specialist in SEO , PPC, social , display, and affiliate marketing campaigns, Brad runs two companies of his own founding, travels to up to ten countries per year, has a book on Google Adwords that has gone through three editions, blogs weekly, records podcasts twice monthly, and still has time to squeeze in once-a-month training webinars.

Ideal Customer Profiles 48

Ideal Customer Profiles Paid Search Agency Paid Content Profiling 48

The Effective Marketer

JULY 21, 2009

Taking the plunge into social media may not be the right thing for you Social media is just another media Experts, personalities and false prophets are all clamoring that social media is king. It’s like saying everyone should do email marketing, everyone should do podcasts, print ads and TV spots. What is it for?

Social Media 100

Social Media Planning Work Management Social Marketing 100

SocialPilot

DECEMBER 7, 2023

There’s no doubt that social media is the most anticipated platform for marketing. Unlike traditional marketing, gauging social media success needs you to be ultra-active. Besides gorging on books, enrolling in courses and webinars, and trying out those features yourself, you can listen to social media podcasts.

Social Media 61

Social Media Media Burn Rate Advertising Agencies 61

Outbrain

MARCH 19, 2019

The founder of WordStream, and now the CEO of MobileMonkey, he has developed a deep and broad understanding of every aspect of online advertising, from AdWords to Facebook marketing to chatbots. He spent 10 years at Google building AdWords and was the company’s first AdWords evangelist. Follow Daniel on Twitter @dangilbertppc.

Paid Content 36

Paid Content PPC Advertising Agencies Paid Search Agency 36

Contently

NOVEMBER 4, 2016

As mobile usage explodes and the mobile web stagnates , social media has become the best place to reach customers. Not surprisingly, companies are creating more social media content than ever. Branded content tools and podcasts were the only tactics that decreased in usage this year. Social is the most popular type of content.

Studies 60

Studies SEM Case Studies Adwords 60

NuSpark Consulting

JANUARY 21, 2012

Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business . A newer book covering researching and planning the right keywords for your website, SEO, paid search, and social media.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

The ABM Agency

FEBRUARY 19, 2023

We’ll look at how you can create targeted lists of prospects; provide creative ideas for your ABM campaigns; discuss various media channels available to reach potential buyers; as well as 1:many, 1:few and 1:1 ABM tactics designed specifically to meet each organization’s needs. Table of Contents: What is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

We’ll look at how you can create targeted lists of prospects; provide creative ideas for your ABM campaigns; discuss various media channels available to reach potential buyers; as well as 1:many, 1:few and 1:1 ABM tactics designed specifically to meet each organization’s needs. Table of Contents: What is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Martech Advisor

NOVEMBER 7, 2019

After this, in 2000 Google released its prodigal AdWords. Even though Google was a leader because of its broadest set of advertising services, many companies started working based on ad networks which were pretty similar: eZula, Gator, IndustryBrains, About.com’s, Yahoo’s Right Media, and Sprinks.

Work Management 46

Work Management Marketing Management Doubleclick Mobile Advertising 46

Convince & Convert

AUGUST 2, 2012

This is Episode 27 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.). I like that.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

B2B Marketing Zone Posts

NOVEMBER 3, 2009

A B2B social media success story - grow - Practical Marketing Solutions , October 18, 2009. Best of 2009 (So Far): AdWords Tips and Tactics, Part 1 - WebMarketCentral , October 7, 2009. Is Social Media Wasted on PR Agencies? Five social media myths that MUST STOP NOW! A B2B social media success story , October 18, 2009.

Social Media 40

Social Media Demand Generation Agencies B2B Marketing Social Marketing 40

Convince & Convert

MARCH 8, 2012

This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. You think, “Gee, why do we have a container shipping company on the Social Pros podcast?”

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

NuSpark Consulting

MARCH 9, 2013

Event tracking allows you to measure podcast listens and downloads. You can measure back links from SEO, guest blog links, social media sites, banner ads on enewsletters or websites, etc. Well, you can spend hours configuring, analyzing, and making recommendations that affect marketing, media, and keyword strategy.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Sprout Social

DECEMBER 15, 2016

Bonus Recommendations: Podcasts. They’ve done collaborations with other audio productions like Planet Money and DecodeDC, and are one of the most popular podcasts available on iTunes. ‘Reply All’ from Gimlet Media. Recommended by Greg, Data Science Lead. ‘99% Invisible’ from Radiotopia.

Work Management 58

Work Management Marketing Management Internet Marketing Software 58

The Effective Marketer

AUGUST 25, 2009

The article from BBC News UK can be seen here: The Problem With PowerPoint Over the years I’ve read a number of books on effective presentations, listened to podcasts, and attended some presentations and webcasts. Happy 25th birthday! It all boils down to: 1. Know your audience 2. Know your subject 3. Create a story to tell 4.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

flux.la

FEBRUARY 1, 2020

Other free tools that generate potential LSI keywords are Ubersuggest and the Keyword Planner Tool via Google AdWords. To get keyword ideas, you need to login to your Google AdWords account and go to Tools, and click on Keyword Planner. Such conversion tracking can be easily monitored through Google AdWords.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Hubspot

FEBRUARY 9, 2016

Retention marketing, the mysterious form of marketing that seems to be popping into your favorite ecommerce blogs, podcasts, and even into conversations with your other merchant friends. In the past SEM and social media were cheap and effective ways to drive traffic to our ecommerce sites. What is Retention Marketing?

Allocation 28

Allocation eCommerce Ad Frequency Adwords 28

Valasys

AUGUST 19, 2019

Modern prospects start their buying journeys on diverse channels, including social media channels. According to William Harris, Founder & CEO at Elumynt: “ One of the best ways to get this content is from influencers – they know how to tell a story that fits the social media channel’s objective.”.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Varicent

DECEMBER 7, 2017

Outshine started out close to eight years ago as a pay-per-click company working with other agencies to manage the day-to-day operations of things like AdWords. Now I’d like to grab a few resources from you: A must follow on social media My number one pick for sure is Guillaume Cabane. He’s a growth marketer that’s now at Drift.

Account Based Marketing 60

Account Based Marketing ABM Enterprise Management Marketing Automation Services 60

Moz

JUNE 23, 2020

Andy Crestodina, Co-founder and CMO, Orbit Media. Robin will lead us on a journey through his Google Trends methodology to use Adwords search volume data for better brand intelligence. Brian Dean shares over a dozen practical strategies that you can use to spread the word about your latest blog post, podcast episode, or YouTube video.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80