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Tools and resources: Getting started with Google Analytics 4

Martech

Here’s a collection of all the tools and resources we’ve mentioned so far in our GA4 series, plus a few extra. Google Tag Assistant is a Chrome extension that ensures Google tags such as Google Analytics, Google Tag Manager, Adwords Conversion Tracking and more are working correctly. Templates to use to map commerce to GA4.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

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Using Google Analytics 4 integrations for insights and media activations

Martech

If you’re using Google Ads, Search Ads 360, DV360, or other media tools in the suite, GA can be a hub, as well as a source in the media activation process. The paid media platforms in GMP have advanced, automated reporting. If you do not have a project yet, go to the Google APIs Resources page to create a new one.

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How To Increase Blog Traffic: 25 Proven Strategies for Guaranteed Uplift

Optinmonster

We add more information to our content to make it better and more relevant. People start to share the post on social media, which helps Google to see that your new post is important. Google likes articles that are fresh and new. Paid traffic is excellent for boosting new content. These emails led to some quality, contextual backlinks.

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The 10 Best Reporting and Business Intelligence Tools for Marketers

Hubspot

Whether you're conducting a blog traffic audit or analyzing the success of your most recent social media campaign, it's undeniable that data is an integral part of any marketing role. DashThis lets you to select a template and then automatically fills that template with your data, greatly streamlining the reporting process.

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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

Have you ever had any formal or informal paid advertising training or education? One of the most daunting things about social media advertising is the fact that you are dropping cold hard cash on your campaigns. If you segment your audience based on their professional information, like role, company, industry, etc., Sign me up!

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The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark Consulting

If you were in marketing, you had media kits and circulations statements. SRDS probably fits in the first paragraph as well, but still is the best source for researching consumer and b2b media information, covering print, digital, and direct marketing/list research. Here’s the link to the digital media research tools.