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4 Unique AdWords Audiences and How to Effectively Market to Them

KoMarketing Associates

At the time, platforms such as AdWords didn’t offer much for ad personalization. While most advertisers create basic audiences based on URL visits or location, it is now becoming more important to segment and advertise to users in unique ways. AdWords offers advertisers the ability to create ad copy based on a specific audience.

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What Is A Tracking URL and Why It Is Important?

LeadSquared

Also referred to as a URL, a link is a gateway to your marketing campaigns. Let’s just say digital marketing would be largely impossible without URLs to click. However, there’s so much more that can be done with your URLs, when it comes to setting up marketing campaigns. What is a Tracking URL?

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Its top 25 US-based search advertisers alone spent more than $1.3

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How B2B Marketers Can Dominate Branded Keyword Search Engine Results

KoMarketing Associates

Branded AdWords listings provide an opportunity for the applicable B2B organization to more specifically manage copy associated with priority results as well as drive advertising visibility to key lead generation assets. Brand-related ad copy (headline, descriptions, URL, etc.). Branded Paid Search. Third Party Business Listings.

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How to integrate offline campaigns with your digital marketing strategy

Biznology

TV commercials routinely nudge viewers to express their support for a cause or to participate in a contest by posting specific hashtags on social media channels like Facebook or Twitter. Offline advertisements typically use both a phone number and a website URL for the interested prospect. Relative performance.

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Understanding Where Your Traffic is Coming From with UTM Tracking Codes

DAGMAR Marketing

UTM strings are tags or add-ons you put at the end of URLs you want to track. When someone clicks on a URL with a proper UTM string, this event is recorded in your Analytics account. The simplest way to create an effective UTM is to use Google’s free URL builder. Website URL: Copy and paste the URL you want to track.

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Video ads: Facebook or YouTube?

Vidyard

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. The New Adwords is Video.