Adobe Experience Cloud Blog

NOVEMBER 25, 2009

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com.

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

KoMarketing Associates

MAY 22, 2014

Within the last few weeks, Google , Facebook , and Twitter have announced changes to their advertising platforms that allow companies to better advertise their mobile apps. Here’s a closer look at all three of these platforms, as well as some key features each one has to offer: Google AdWords. Facebook Audience Network Beta.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

QuanticMind

SEPTEMBER 27, 2016

The 2016 Search Marketing Expo is underway in New York City, offering a snapshot of digital advertising trends in paid search engine marketing. Here’s are the quick hits: Ad copywriting suggestions from “The Nine Billion Ads of Search”. Better opportunities exist on social platforms such as Facebook.

SEM 40

SEM Paid Search Agency Adwords Ads 40

KoMarketing Associates

DECEMBER 9, 2013

Aside from these statistics, the report provides results that could benefit marketers as they work their way through B2B SEO initiatives in the new year. Ad Age Survey: What Advertisers Really Think About Facebook. Ad Age partnered with RBC Capital Markets to evaluate Facebook’s reputation among 1,200 Ad Age subscribers.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Atomic Reach

MARCH 18, 2019

Matt Van Wagner is a founder of search engine marketing firm called Find Me Faster. Brad Geddes is a PPC expert and an Official AdWords Seminar Leader. David Szetela is a speaker an author in the PPC marketing field. He is an expert in AdWords, social advertising, and Bing Ads.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Valasys

MAY 18, 2023

When it comes to digital marketing, there are two strategies that stand out: Pay-per-Click and Search Engine Optimization. Both PPC and SEO are crucial components of Search Engine Marketing, which refers to businesses’ digital tactics and marketing campaigns to increase their online visibility and drive website traffic.

Paid Content 52

Paid Content PPC Comparison SEO 52

Biznology

MARCH 20, 2018

“The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. ” How the long tail AdWords approach works for blogger outreach. ” Earned-media micro-influencer marketing primer.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Hubspot

JUNE 5, 2019

Pay Per Click ads are, "a form of search engine marketing (SEM) where the advertiser pays for clicks on an ad." In exchange, the ad is added to the search engine's database, which displays the ad whenever the content matches a visitor's searched keyword. According to our guide. Bing PPC vs. Google Ads.

PPC 77

PPC Paid Content Cost Per Click Paid Search Agency 77

KoMarketing Associates

DECEMBER 27, 2012

We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. We hope you enjoy and let us know your feedback via comment, Facebook , and Google+. 50 Things Every Link Builder Needs to Know - Julie Joyce, Search Engine Land.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Online Marketing Institute

JUNE 27, 2009

Recently Written 4 Popular Tools For AdSense Be an eBay Consultant- A New Way to Earn Money Online How To Make B2B Search Engine Marketing Better? Archives June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 Blogcatalog Jun 24 How To Make B2B Search Engine Marketing Better?

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing Adsense 40

Webbiquity

JUNE 17, 2010

Government stuff, on AdWords. Two months down the road, the AdWords campaign was in trouble. I know how to play good cop / bad cop with an AdWords report. That, and dodging bullets in the rough-and-tumble world of search engine marketing. Share this on Facebook. I had figured as much. Went great.

SEM 100

SEM Adwords CTR Search Engine Marketing 100

KoMarketing Associates

AUGUST 19, 2013

And even though this correlation has been debunked in it’s significance, one can’t argue with the connectivity Google+ has in it’s association with related search experiences like Authorship , AdWords Social Extensions , and broader search results personalization. B2B Google+ Search Engine Marketing Blog'

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Golden Spiral

JANUARY 25, 2017

In Part Two of our Q&A with search engine marketing expert, Chris Turner of ChocolateSEO , Chris dives into the specific of using Google AdWords as B2B brand, the value of display and remarketing ads, and tips for writing copy that converts. Is Google Adwords still a viable channel for them?

SEM 59

SEM Paid Search Agency Adwords Companies 59

QuanticMind

JANUARY 2, 2018

Of course, organic factors (SEO, local search listings and online reviews) are important, but for now, we’ll discuss some paid search engine marketing (SEM) techniques that travel businesses like yours can use to bring more customers to your doorstep. Facebook Lookalike Targeting. Tight Radius Targeting.

PPC 40

PPC Paid Search Agency Tactics Adwords 40

KoMarketing Associates

MARCH 5, 2013

What makes it valuable: Users can see what words people are entering into search engines to access their site and which pages/posts are the most popular. Google AdWords: Any B2B marketing campaign that incorporates keyword-driven pay-per-click advertisements should use Google’s AdWords tool.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

Biznology

JUNE 23, 2015

Google has deep access to a large handful of social networking and bookmarking platforms, including reddit, Facebook , and others. You’ll not only be able to start BS-checking but you’ll now know that, against your intuition, LinkedIn is not your top inbound channel, Facebook is.

Google 80

Google Marketing Analytics Tools Adwords Social Media 80

KoMarketing Associates

DECEMBER 19, 2013

Enhancing AdWords for a constantly connected world – Sridhar Ramaswamy, Inside AdWords. This was Google’s blog post in regards to the launch of “Enhanced Campaigns”, which was one of the biggest changes to AdWords in 2013. Make the Most of Custom Audiences on Facebook – Gary Stein, ClickZ. Check it out!

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Creative Social Strategies: More Than Just Facebook (via The Dallas Digital Summit ). Search Engine Marketing Blog Search Engine Optimization'

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

WebMarketCentral

JANUARY 30, 2009

Is there SEM life beyond AdWords (and if so, where?)? How do you write a killer search ad? What should you look for when hiring a paid search agency? Discover the answers to all of these quandaries and more below, in some of the best blog posts and articles on search engine marketing from 2008.

Search Engine Marketing 20

Search Engine Marketing Cost per Acquisition Paid Search Agency Search Marketing 20

Hubspot

JUNE 26, 2019

Integrations: Google Ads, Bing Ads, Facebook, LinkedIn and Twitter. This downloadable desktop application, formerly named AdWords Editor, can be used to create, track, and edit your Google ads. Integrations include: Google, Bing, Yahoo, Facebook, and Twitter. WordStream PPC Advisor. Google Ads Editor. Integrations: Google Ads.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Contently

NOVEMBER 4, 2016

On the B2C side, marketers are just doing more, period. Facebook dominates for B2C, and LinkedIn dominates for B2B. Facebook, with its massive reach ( now at 1.79 So it makes sense that B2B marketers are optimizing their content resources for the platform. billion monthly users! ) Blogs aren’t doing great.

Studies 60

Studies SEM Case Studies Adwords 60

QuanticMind

NOVEMBER 9, 2017

SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. Specifically, many marketers consider SEM to primarily be a B2C (business-to-consumer) space.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

Golden Spiral

JANUARY 20, 2017

We recently sat down for a Q&A with search engine marketing expert, Chris Turner of ChocolateSEO. Chris, now that we’re starting a new year, why should B2B technology companies add SEM/SEO to their marketing mix? You can follow Chris on Twitter and Facebook. This interview has been edited and condensed.

Paid Search Agency 67

Paid Search Agency Search Marketing SEM B2B Marketing 67

Hubspot

JULY 18, 2019

In other words, by building up the content on your site, optimizing for keywords on which to rank, publishing your NAP (name, address, and phone number), and more, Google is more likely to think your site is relevant and push your link higher up on a keyword's search results page. they spend on AdWords. What is PPC?

Paid Content 77

Paid Content PPC Paid Search Agency Traffic 77

KEO Marketing

AUGUST 15, 2017

Whether you use Facebook, Twitter, Instagram, or LinkedIn, the idea is to develop relationships, credibility, and establish yourself and your company as a thought leader in the tech space. Facebook has an Advertising Best Practices group geared specifically for businesses where participants exchange advice and ideas.

Paid Content 48

Paid Content Paid Search Agency Top of Funnel Paid Social Agency 48

QuanticMind

JUNE 20, 2017

What were the top search engine marketing takeways from the paid search experts at SMX Advanced 2017? SMX Advanced 2017 has come and gone, leaving paid search professionals with a wealth of new insights and best practices. Mobile Facebook campaigns have also been observed to bring in a ROAS that is as much as 2.3x

SEM 40

SEM Mobile Advertising Funnel Advertising ROAS 40

Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Hubspot

AUGUST 1, 2018

Using a Facebook Business Page to share product praise is a perfect fit for businesses that already solicit customer reviews across their online store. Content Marketing. Search Engine Marketing. Search engine marketing (SEM) is a little different than search engine optimization (SEO).

eCommerce 53

eCommerce Planning SEM PPC 53

Biznology

DECEMBER 9, 2014

— when they could be spending that money with Google AdWords (or Facebook, Bing, Twitter, Pinterest, YouTube , etc) on contextual online advertising? Organic search performance is a gift that keeps on giving. Driving Search Traffic to Your Company’s Website. They won’t stear you wrong. Like this post?

PageRank 80

PageRank SEO Enterprise Management SEM 80

QuanticMind

JUNE 14, 2017

QuanticMind is at Search Marketing Expo Advanced in Seattle, WA to pick up on the latest trends and recommended tactics in paid search from industry experts. This panel opens with discussion on the potential power of optimization, which arguably fuels such powerhouse companies as Google, Netflix, Facebook and Amazon.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

QuanticMind

MAY 3, 2018

Advertisers who use data science for search engine marketing need to take special care to ensure they’re in compliance. Let’s look at an example for Adwords advertising. If you tag your site to build remarketing lists for search ads (RLSA), then Google’s the data controller, not you.

Advertisements 40

Advertisements Advertising Privacy Policies Marketing AI 40

Outbrain

MARCH 19, 2019

Those stats are not just reserved for Search Engine Marketing (SEM). The founder of WordStream, and now the CEO of MobileMonkey, he has developed a deep and broad understanding of every aspect of online advertising, from AdWords to Facebook marketing to chatbots. Follow Elizabeth on Twitter @ebkendo.

Paid Content 36

Paid Content PPC Advertising Agencies Paid Search Agency 36

Webbiquity

SEPTEMBER 30, 2014

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search?

Search Engine Marketing 100

Search Engine Marketing Search Marketing Adwords PPC 100

QuanticMind

MAY 31, 2018

Google AdWords provides you with all the information you need to better optimize your ads through your Quality Score. When you use Campaign Experiments, AdWords also makes it easy to A/B test different ad elements (Headline, CTA, extensions, etc.) Easy to optimize. Type in a base keyword related to your niche (e.g.

PPC 40

PPC SEM Marketing Budget SEO 40

QuanticMind

MAY 31, 2018

Google AdWords provides you with all the information you need to better optimize your ads through your Quality Score. When you use Campaign Experiments, AdWords also makes it easy to A/B test different ad elements (Headline, CTA, extensions, etc.) Easy to optimize. Type in a base keyword related to your niche (e.g.

SEM 40

SEM PPC Marketing Budget Lead Ranking 40

KoMarketing Associates

SEPTEMBER 18, 2012

As indicated in my Search Engine Land column referenced earlier, our experience has been similar to what others have indicated about the tone and style required for individual social media platforms. Facebook is more informal. Facebook has a variety of options for targeting audiences, type of destination, update, or promotion.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Choozle

FEBRUARY 1, 2019

Knowledge of tools like Facebook and Google AdWords is a plus. Good marketing of any kind, traditional or digital, has a target audience, a solid idea of goals and objectives, and so forth. Search engine marketing. Search engine optimization. Digital ad campaign best practices to think about.

Advertising Agencies 41

Advertising Agencies Advertisements Advertising Paid Search Agency 41