KoMarketing Associates

SEPTEMBER 9, 2014

In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” Competitive research is an interesting part of SEO. While I don’t want to give the entire presentation away, I do want to provide some tips on where to begin your competitive research and what to look for.

Research 120

Research SEO Press Tagging 120

Writing on the Web

JULY 11, 2012

My clients tell me it feels hard to write well for both, and in my experience, it’s because they’ve skipped the first step in the process: Keyword research. That’s why keyword research is so important – I want to use keyword phrases that people are actually using when searching online! Image: FreeDigitalPhotos.net ).

Keywords 100

Keywords Research Adwords Search Marketing 100

Brandpoint

JANUARY 23, 2020

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. He’s a contributor at CNBC, Inc. Brad Geddes. bgtheory | LinkedIn.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

KoMarketing Associates

MARCH 29, 2018

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Moz Open Site Explorer is an essential tool that helps B2B search engine marketers build high quality inbound links to their website. Google Trends.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Contently

DECEMBER 3, 2020

Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. These leaders represented a diverse set of companies, but they all agreed on one thing: quantifying content’s impact on revenue was their biggest challenge.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

Directive Agency

APRIL 11, 2018

Today, we’re going to talk about 3 B2B market research tools that we use every day here, at Directive Consulting. B2B Marketing Research Tool #1: SEMrush. Now, you’re going to have all sorts of long tail content ideas that can guide your strategy. B2B Marketing Research Tool #2: SpyFu.

Research 40

Research B2B Marketing Long Tail Marketing Tools 40

KoMarketing Associates

DECEMBER 21, 2017

The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. What AdWords’ Exact Match Keyword Update Means for You. How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday. 10 Things We Learned About Marketing This Year.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Ranking Lead Scoring 204

KoMarketing Associates

DECEMBER 27, 2016

How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. As a content marketer, I’m always looking for new ways to get pages to rank highly for competitive terms.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Webbiquity

MARCH 1, 2016

Search remains the cornerstone of digital and content marketing efforts. On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Content Marketer ). Internet users. Mobile has increased dramatically in importance. Speed thrills.

SEM 100

SEM Paid Content Stats SEO 100

Zoominfo

OCTOBER 5, 2021

Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Their Microsoft Story Labs platform highlights employees from every department within their company—from researchers to artists to video game developers. What Is Brand Storytelling? What makes this a great brand story?

Storytelling 130

Storytelling Examples Branding Brand Identity 130

KoMarketing Associates

DECEMBER 27, 2017

We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives. Baidu PPC Versus Google AdWords: 8 Key Differences. KoMarketing’s Top 10 Posts of 2017.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Hubspot

MAY 13, 2016

Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. AdWords offers many ways to beef up your search ads with extensions, and you should use as many as possible. The biggest downside of AdWords is the character limit. Say a prospect is just beginning his research.

Adwords 28

Adwords Paid Search Agency Marketing Management B2B Marketing 28

NuSpark Consulting

AUGUST 26, 2011

There are two kinds of searchers: Early stage buying cycle: Looking for information; initial research on what firms or products are out there. Later stage buying cycle: Convinced of needs; looking for specific solutions; has already done initial research; closer to purchase. In summary, content marketing and SEO work together.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Social Media Marketing + Michael A. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

DECEMBER 27, 2016

How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. As a content marketer, I’m always looking for new ways to get pages to rank highly for competitive terms.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Excelsior Research

SEPTEMBER 19, 2022

Remarketing lists for search Ads are the way to use keywords using Google AdWords as to reach the exact same targeted customers. Why organic search marketing is better? Key points in content marketing for beginners. For example, if we were searching for an iPhone SE on Amazon’s website and we simply close it. Read More ».

Campaigns 52

Campaigns Adwords Paid Search Agency Display 52

KEO Marketing

AUGUST 15, 2017

Did you know that content marketing could help your technology company reach both current and prospective customers? Effective content marketing strategies must start with the buyer persona top of mind. Keep in mind that most customers will do the majority of their research before contacting your company’s sales team.

Paid Content 48

Paid Content Paid Search Agency Top of Funnel Paid Social Agency 48

Optinmonster

FEBRUARY 21, 2024

These approaches highlight important elements that you’ll need for any content marketing strategy , so add these tips to your blog traffic arsenal when following the 5 steps outlined above. Find Content That is Already Ranking For Your Keyword First, Emil did some keyword research with Google’s keyword planner tool.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. Brad Geddes is a PPC expert and an Official AdWords Seminar Leader. David Szetela is a speaker an author in the PPC marketing field.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

KoMarketing Associates

DECEMBER 13, 2018

As content marketers, we need to consistently produce new material to see results. How much content you need depends on your business needs, industry, and a host of other factors – but a recent study found 60 percent of marketers create at least one piece of content every day. . Do Your Research.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

LeadSquared

JUNE 5, 2017

Creating a smart content marketing strategy is crucial to success in any sales or marketing profession. The most successful marketers use proven strategies that increase an audience’s interest in their product or content. If you’re looking to increase the audience for your content, you’ve come to the right place.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Content Marketing Planning 52

BenchmarkONE

NOVEMBER 26, 2018

If you’ve used Google AdWords, you’re probably familiar with the Google Keyword Planner. It’s a very powerful tool that you can use even if you don’t want to spend money on an AdWords campaign. You do, however, need to set up an AdWords account. 3: Research Your Competitors. 6: Forecast the Results.

Keywords 77

Keywords CPC Cost Per Click Adwords 77

Content Standard

DECEMBER 22, 2014

Last year, Bing sought to boost its ad campaign capabilities by giving marketers an easier way to upload enhanced Google AdWords campaigns into the Bing Ads platform. This year, Bing is focusing on its keyword research tool and giving it a facelift just in time for the holiday marketing sprint.

Keywords 40

Keywords Research Tools Verticals 40

Contently

AUGUST 2, 2021

Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. For every content marketer worrying about engagement stats, there are options, many of which are free. To save your research, simply add your keywords to a list. per month.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

NetLine

JULY 27, 2023

The year Google AdWords was released my manager asked me to study it for three days and then execute some campaigns. I was hooked on programmatic marketing. It did not hurt that my brother, Brett , is in tech marketing, and I thought if he can do it, I can. How does Content Marketing fit into your overall marketing strategy?

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

ClearVoice

JANUARY 8, 2024

Then, optimize your content marketing and other strategies to improve overall results. Then, perform A/B testing on content to improve results Salesforce reports: A customer relationship management (CRM) platform with powerful reporting capabilities. Performance optimization: Understand what works best.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. United States License. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Convert

DECEMBER 16, 2020

Build a Solid Content Marketing Strategy. As you’re already aware, a solid content marketing strategy can help you boost your rankings. The right content won’t just help you reach your target audience, but it will also show the full potential of your products. There are several ways of going about it.

Paid Content 105

Paid Content Planning Marketing Analytics Tools PPC 105

Brightedge

MAY 8, 2020

Now that you know how to find topics to write about, let’s get into creating the content. Evergreen content needs to remain relevant for a long period of time, so putting together 500-700 words in a quick ‘how to’ isn’t going to cut it. Keeping irrelevant and out-of-date content linked won’t keep your case study fresh.

Traffic 69

Traffic Case Studies Case Study Content 69

MarketJoy

AUGUST 6, 2020

However, in the last decade Google Adwords, mobile-readiness, landing pages, web forms, and the marriage between sales and marketing has become table stakes for effective lead generation. According to Jennifer Nelson , president of jennymiranda, “AI, machine learning, and automation will greatly assist the sales force.

Lead Generation 105

Lead Generation Sales Qualified Leads Marketing AI Generation 105

KoMarketing Associates

JULY 7, 2015

In fact, it’s been found that Facebook posts with images generate 100% more engagement, so when you are announcing big news that needs to stand out from the crowd’s barrage of content they consume online each day, a visual representation is much more likely to get more attention and engagement. Content Marketing.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Only B2B

JANUARY 18, 2018

We discussed the differences between lead generation and demand generation on the basis of content marketing strategy earlier. Did you know that only 22% think their organization’s approach to content marketing is very or extremely successful? Content upgrades. Create action packed content (like the cat!)

Demand Generation Agencies 101

Demand Generation Agencies Demand Generation Webinar Metrics Sales Qualified Leads 101

Webbiquity

MAY 6, 2013

With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. search engine marketing. How to Handle the AdWords Ad Rotation Changes by Search Engine Watch. 10 Quick Adwords Optimizations Tips for All PPC-ers by LunaMetrics.

PPC 100

PPC Paid Search Agency Adwords Tips 100

Writing on the Web

JUNE 16, 2015

A study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so through corporate blogs. If you aren’t sure why this is so key, read this WritingontheWeb.com post here: Keyword Research: What S mart Professionals Know.

Generation 100

Generation Keywords Adwords SERP 100

KoMarketing Associates

DECEMBER 27, 2012

Make better decisions in AdWords with your Google Analytics data - Dan Friedman, The Google AdWords Blog. This was one of my favorite blog posts from Google’s own blog which introduced the ability to receive select Analytics data in the AdWords interface. Mike Pickowicz. Connect with Mike on Google+ and LinkedIn.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

QuanticMind

MAY 11, 2018

Today there are so many different PPC targeting options available within Adwords and beyond it. Defining your goals will help you choose the platforms and ad types that are best suited for your marketing needs. Here’s an overview of how to target your audience with AdWords PPC and social media. AdWords audience targeting.

PPC 42

PPC Paid Content Top of Funnel Adwords 42