KoMarketing Associates

DECEMBER 27, 2017

We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives. Baidu PPC Versus Google AdWords: 8 Key Differences. KoMarketing’s Top 10 Posts of 2017.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Zoominfo

MARCH 26, 2018

Leverage social media and review sites to interact with customer advocates and aim to build a “community” rather than a traditional buyer-seller relationship. Twitter users’ purchase intent doubles when exposed to promotional content from an influencer ( source ). Google: Many of you are likely familiar with Google Adwords.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Webbiquity

JANUARY 30, 2018

It’s estimated that nearly 70% of the top 10,000 sites on the web use it, as do 55% of the top one million sites. Klipfolio displays GA data in graphical dashboards, and enables you to integrate that information with a social networks, ad platforms, marketing automation systems, and other data sources.

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225

KoMarketing Associates

JULY 19, 2016

How we use it : This tool assists our SEO team significantly with creating CTA buttons because it enables us to visually see what the button would look like on the site before pushing it live. Search Console is a free Google service that helps webmasters monitor and maintain a site’s presence in Google Search results. What is it?

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Contently

AUGUST 2, 2021

For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. Google will also report the keywords people search that bring them to your site, as well as which browsers and devices they are using—not to mention from where they are being referred.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Convince & Convert

APRIL 9, 2014

I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. Google has put a social layer across its products and services – this is Google+. Sure, there is an aspect of Google+ as a social destination, but Google+ is Google.

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

The Effective Marketer

AUGUST 23, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Ghost Blogging Debate Done Right If there is a discussion that will never die is the Ghost Blogging debate. You can leave a response , or trackback from your own site. Blog at WordPress.com.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget 100

BenchmarkONE

JULY 20, 2022

And with the time constraints of running a business and all of the content out there, it can be tough to read every blog and social channel to find the best guidance. Check them out and make sure you follow them on social media for the latest tips. . 16 Marketing Thought Leaders to Follow. Bryan Kramer. Adam Grant.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

DAGMAR Marketing

JANUARY 5, 2022

UTM tracking is one of the easiest and most effective ways to track where your site visitors are coming from. This could be your homepage or a blog post, or any other URL you want to get information on. Here are the basics of what UTM codes are and what they do. Why should you be using UTM codes? So what are UTM strings anyway?

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

The Point

AUGUST 16, 2016

The microsite features different marketing campaigns each week, spotlights the brands driving the most engagement on social media, and provides articles, blog posts, and other content that showcases top performing campaigns. Results are also promoted on Twitter ( @brandolympics ) and using the hashtag: #BrandOlympics2016. “We

Microsite 100

Microsite Campaigns Demand Generation Agencies Brand Identity 100

Convince & Convert

JULY 31, 2012

Wildfire , a pioneering social media management software application that specialized in contests and promotions, announced today that it has been bought by Google for a smooth $250 million. Access to Social Signal. Launch Adwords for Social. Happy day for Gary Vaynerchuk , who was an angel investor in Wildfire).

Google 165

Google Enterprise Management Marketing Management Adwords 165

Engagio

JULY 29, 2021

Michael Kano, a B2B writer at Essayroo and UKWritings , has these wise words for us: “It doesn’t matter if you can produce seven articles a week, if they’re not good quality they won’t be accepted by the highest traffic sites that accept guest posts. Take Facebook: the archetypal B2C platform, right? Well, not quite. Following the pack.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

KoMarketing Associates

DECEMBER 13, 2018

To be successful, your content must have a purpose – for SEO content, that purpose is to bring more organic traffic to the site. Take advantage of tools like AdWords Keyword Planner or SEMRush to identify a set of keyword targets related to your business. User engagement and behavior metrics (social shares, time on site, etc.)

SEO 128

SEO Top of Funnel Tips Lead Ranking 128

KoMarketing Associates

SEPTEMBER 9, 2014

The source code of a site can be an absolute wealth of information. It may also give you some ideas on things that you can try on your own site. This is the source code for the KoMarketing blog and in this part of the code I see the site has an SEO plugin enabled. Search “ Do I Need a Blog? ” Schema Markup.

Research 120

Research SEO Press Tagging 120

KoMarketing Associates

JUNE 19, 2014

Enter search and social. . With social now positioned as a legitimate marketing channel with genuine customer (and potential customer) interactions, there’s a lot of great information coming out of the social media department. Social can be a huge advantage for search marketers. Social Media’s Impact on Search.

Social Media 120

Social Media SEO Media Keywords 120

SmartBug Media

AUGUST 5, 2019

Paid search: Traffic from search engine results that is the result of paid advertising via Google AdWords or another paid search platform. Referral: Traffic that occurs when a user finds you through a site other than a major search engine. Social: Traffic from a social network, such as Facebook, LinkedIn, Twitter, or Instagram.

Paid Content 101

Paid Content Traffic Organization Paid Search Agency 101

Marketing Insider Group

MAY 11, 2020

Isn’t it just throwing up a blog every now and then? Consider these impressive numbers: Web traffic growth: Companies that blog have, on average, 434 percent more indexed pages than those that do not. times higher year-over-year growth in unique site traffic. A blog doesn’t constitute a content marketing strategy.

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Hubspot

MAY 29, 2019

Then, you can send kickback emails, pipe all of your data into the free CRM , and analyze site visitors' behavior. From managing your content and social media to tracking emails and connecting with your leads, HubSpot is an all-in-one solution -- although it works well with other point solutions you may use ( Typeform , HotJar , etc.).

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

Biznology

JUNE 7, 2016

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. And I promise to report when SurePulse by Surefire Social becomes a reality to me.

Marketing Automation Services 80

Marketing Automation Services Tools Marketing Analytics Tools Adwords 80

Metadata

JULY 31, 2019

When Google introduced Adwords, advertisers were able to generate visitors to their websites at just a few cents per click. If you cannot afford Facebook Ads any longer, you are unlikely to find an alternative in the traditional Adwords Search program. However, Google offers a another option – Adwords Display Ads.

Pricing 45

Pricing Price Facebook Paid Search Agency 45

Metadata

JULY 31, 2019

When Google introduced Adwords, advertisers were able to generate visitors to their websites at just a few cents per click. If you cannot afford Facebook Ads any longer, you are unlikely to find an alternative in the traditional Adwords Search program. However, Google offers a another option – Adwords Display Ads.

Pricing 40

Pricing Price Facebook Paid Search Agency 40

SugarCRM

DECEMBER 11, 2013

Social Marketing. Social Publishing. Social Analytics. Social Sharing. Social Profiles. Google AdWords Tracking. You are here: Home Marketing Blog. Marketing Blog. Blog Series. Marketing Blog. Every time we pass the site he intently watches the men and tools working.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Hubspot

JUNE 26, 2019

To help you develop a less time-consuming and more profitable PPC process, this blog post highlights 12 PPC management tools and software. Integrations: Google Ads, Bing Ads, Facebook, LinkedIn and Twitter. This downloadable desktop application, formerly named AdWords Editor, can be used to create, track, and edit your Google ads.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Outgrow

MARCH 11, 2020

Whenever a user visits your site, a cookie will be attached to their device, allowing you to retarget them with display ads when they visit other relevant websites. This online advertising channel lets you promote your blog posts on other websites using a widget. Social Media Ads. Examples of social media ads: 1.

Paid Content 52

Paid Content Paid Search Agency Advertising Channels Work Management 52

NuSpark Consulting

MARCH 3, 2016

Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Company Blog. Write a blog post providing an overview of the white paper. Or post portions of the white paper via a series of blog posts. Here’s a list of paid and free press release sites.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Webbiquity

APRIL 14, 2015

Image credit: Small Business Ideas Blog. Ben Goodsell explains how to identify top competitors in search, how to use SEMrush to discover how people are finding competitors in search, and how to use the Google AdWords Keyword Planner tool along with Excel to identify search trends and quantify search volume. But It Works Nicely.

Keywords 100

Keywords SEO Research Resources 100

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Payola, baby!

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Atomic Reach

JANUARY 21, 2019

As HubSpot states, 55% of marketers say blog content creation is their top inbound marketing priority. Additionally, proper keyword research is the key to getting the traffic you need on your website and blog. And, how often must you create new content in order for your blog or website to start ranking on Google?

Lead Scoring 91

Lead Scoring Lead Ranking Content Keywords 91

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What is the source of the largest share of social traffic to websites? (It’s Earnest Agency ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

SEPTEMBER 25, 2013

Danny Sullivan of Search Engine Land confirmed this shift with Google, as discussed in the recent article on SEL this week and highlighted in news coverage on our site as well. However, Google does not block keyword data for paid search advertising (AdWords). estimating percentages moving forward and 2.)

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

KoMarketing Associates

APRIL 24, 2014

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. Visibility to social media profiles and pages. Tagging for social media such as Open Graph, Twitter Cards, and Schema integrations.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. calculators, and pencil erasers.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Vidyard

FEBRUARY 12, 2015

Then you make some killer videos to market your brand and product, and you share them in all the ways that you can think of: you put them on your website, in your video hub, on your blog, on YouTube, and through all the social media channels. All you have to do is set up a Google AdWords account to create an online video campaign.

Paid Content 51

Paid Content Promotion Video Marketing Adwords 51

Biznology

FEBRUARY 5, 2013

I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. Bookmarks are passé and our memories are addled with too much to do, too many sites, and too much information. When someone finally takes your bait and lands on your site, having the perfect site is only the first step.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

LeadSquared

NOVEMBER 22, 2019

Can you elaborate on top of the page bid option in AdWords? In case you have a restricted budget, but you are ready to run ads on Google AdWords. How can we approach a third party site to feature us? How can we approach a third party site to feature us? Give 10-15 visits for a landing page to know its performance.

PPC 52

PPC Lead Ranking Planning CTR 52

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Biznology

OCTOBER 2, 2012

Then it became social media marketing, then blogger outreach, then digital PR and digital marketing. The Social Media Marketing Cheat Sheet (kevinanchi.wordpress.com). How to Use Google Adwords to Select Keywords (softwaresolutionshowto.com). And that’s your fault, man — own up! Let me give you a personal example.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80