Contently

JANUARY 6, 2017

In marketing circles, The Furrow is a legendary entity, the Adam of brand publishing. Recently, as I searched through old emails, I realized there were a lot of insanely cool editions that we never published in the original piece. I’ve never ridden a tractor in my life, but I have written a lot about content marketing.

Content Marketing 151

Content Marketing Advertorials Work Management Content 151

BenchmarkONE

MAY 8, 2019

This article shares tips for moving prospects through the sales funnel using content marketing. Defining your content marketing goals is the first step toward guiding website visitors along the customer journey. They come in the form of email subscribers or even site traffic to high-value pages. Begin With the End in Mind.

Top of Funnel 88

Top of Funnel Work Management Marketing Management Conversion 88

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Marketers are slaving over content today, but almost no one sees that content. Optimizing your content for search and distributing it through your own social and email channels is just the starting place.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

BDB

APRIL 30, 2024

At the same time, don’t use overly technical language if your target audience doesn’t work in this field, but instead focus on topics such as market insights and data, which more marketing-focused audiences will appreciate. If you want to advertise your services, paid advertorial is the way to go.

PR 26

PR Media Trade Show Advertorials 26

Hubspot

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. And, if you're a marketing manager on a tight budget, you might only be interested in tactics that directly benefit your bottom line. Do Blog Posts Lead to Purchases?

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? Now, however, they call it influencer marketing, though it’s really become mostly sponsored advertising. . You must be unflappable.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

ClearVoice

JANUARY 28, 2021

To effectively create a brand marketing strategy , you can’t focus all efforts on one silo. After all, while some people tend to check their emails, others are glued to social media, but many search Google for answers and end up reading lengthy blog posts for more information. What are cross-channel campaigns?

Paid Content 98

Paid Content Advertising Channels Campaigns Examples 98

Computer Market Research

JUNE 11, 2019

Automated Co-op Marketing Programs Deliver True Results When it Comes to Managing Co-op Funds. We’ve conducted a small-scale study on vendor’s process of managing Co-op funds and came to a conclusion: Co-op marketing programs are no walk in the park. As with any marketer’s dilemma, the struggle is with ROI. Date of advertorial.

Work Management 60

Work Management Marketing Management Allocation Advertising Agencies 60

Writing on the Web

JUNE 23, 2010

There are a few drawbacks to using WP, if you are using it for product pages, affiliate product landing pages or email squeeze pages: There are too many distractions when headers, navigation menus, and sidebars are present…and you want these elements on most of the pages of your site – just NOT your landing pages! Email this via Gmail.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

WriteSpark

FEBRUARY 12, 2013

A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. the staff-poor and most likely budget-poor marketing leaders who are. you need a thought leadership piece, a case study, or an advertorial?

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

FEBRUARY 12, 2013

A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. the staff-poor and most likely budget-poor marketing leaders who are. you need a thought leadership piece, a case study, or an advertorial?

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

Writing on the Web

JULY 12, 2010

I’m repeating myself because it’s so crucial to your online marketing efforts. Don’t like the way hard-selling marketers format long sales letters. Email this via Gmail. Email this via Hotmail. Email this to a friend? Email this via Yahoo! Landing Pages: Where to Publish Your Advertorial.

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Why is it a good idea to incorporate video into your B2B marketing? Case Study.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Writing on the Web

JUNE 21, 2010

Email this via Gmail. Email this via Hotmail. Email this to a friend? Email this via Yahoo! Landing Pages: Where to Publish Your Advertorial. Video Content Marketing: Learn how to create video. You see, I’m a clever girl, I figure that as she teaches you how to do this, I’ll learn myself.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Writing on the Web

JUNE 17, 2010

In today’s info-crammed world, that means you’ve got to grab busy peoples’ attention , and get them to click, and get them so excited that they take the time to type in their email address in exchange for your offer. Email this via Gmail. Email this via Hotmail. Email this to a friend? Add this to Ning.

Landing Pages 100

Landing Pages Ning AIDA Advertorials 100

Writing on the Web

SEPTEMBER 9, 2010

(Vacation time, so here’s another guest post, this one by Susan Long, freelance marketing consultant.). Many businesses buy “advertorial” space in newspapers – space that looks like a story but is a paid ad. About the Author: Susan Long is a freelance marketing consultant who started her online life as a blogger.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Hubspot

AUGUST 13, 2014

It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? For example, a bee keeper just getting started with inbound marketing might see results faster than a new marketing agency, since marketing as an industry is highly saturated with content.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Writing on the Web

JULY 7, 2010

A perfect example can be seen on Internet marketing gurus sites. They are notorious for having testimonials from all their friends, you know, those ’same old faces’ you see at all the Internet marketing conferences and product launches. Email this via Gmail. Email this via Hotmail. Email this to a friend?

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Outbrain

FEBRUARY 4, 2019

Whichever you decide, there is one thing to remember: Your content should not be a marketing brochure that lists the benefits of whatever it is you are selling. Your page may also be required to have “Advertorial” disclosure. Rather, it should be compelling, informative and useful to your target audience. Got rejected?

Campaigns 32

Campaigns Guidelines Advertorials Privacy Policies 32

Optinmonster

OCTOBER 11, 2019

Basically, a brand pays you to create an advertorial piece of content for them in the form of posts or stories. Related Content: 9 Ways to Grow Your Email List with Social Media. You likely won’t get a ton of traffic and sales from Instagram directly, meaning you’ll need to market elsewhere as well.

eCommerce 42

eCommerce Advertising Agencies Social Media Advertorials 42

Hubspot

FEBRUARY 18, 2013

And to some degree you'd be right in your assumption that native advertising is just an advertorial in shiny new clothing. Native advertising, done right, is not an advertorial. The Role of Content in Inbound Marketing. Because without inbound marketing strategies in place, there can be no effective use of native advertising.

Paid Content 28

Paid Content Inbound Marketing Advertisements Advertising 28

WebMarketCentral

NOVEMBER 19, 2008

The trends are clear: as the economic malaise deepens, GDP growth heads into negative territory and unemployment rises, marketers are slamming the brakes on any program that is offline / branding and shifting whatever dollars they have left in their shrinking budgets to online / direct response. Don't neglect branding.

Paid Search Agency 20

Paid Search Agency Advertorials Telemarketing Lead Gen 20

Single Grain

JULY 9, 2021

million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. native advertising market was worth more than $52 billion : For e-commerce businesses, native ads have not disappointed. Right before the COVID-19 pandemic, the U.S.

Traffic 134

Traffic Acquisitions Advertisements Advertising 134

Navigate the Channel

SEPTEMBER 13, 2023

Trust as an aspect of content marketing is a huge topic to tackle. It can encompass the basics of human trust, trust in business and trust in marketing. So, let’s go with those five elements to demonstrate how you can build trust using content marketing. Use your content marketing to demonstrate your competency.

Trust Marketing 65

Trust Marketing Content Marketing Ad Building Tips 65

Scoop.it

MAY 7, 2019

If you’ve spent any time reading digital marketing blogs in the past few years, you have probably heard the buzzwords “content marketing” and “sales automation” mentioned. What you may not have heard was how to combine the two sales and marketing approaches to really hit a home run with your prospects and customers.

Advertorials 82

Advertorials Automation Work Management Content Marketing 82

ClearVoice

MARCH 8, 2019

When freelance writer and content strategist Caitlin Collins was fresh off the boat in New York City after graduating from journalism school, she learned one lesson fast: content and advertorial pay more than editorial. I suddenly found myself writing press releases , copy for advertorials, proposals and more.

Advertorials 110

Advertorials Paid Search Agency Lock-In Burn Rate 110

Contently

APRIL 9, 2018

And every time, without fail, the interviewer asks me, “What is the definition of content marketing?” ” Over the years, I didn’t care much about the answer because the term “content marketing” was always pigeonholed. Of course, content marketing was always more than those things.

Top of Funnel 168

Top of Funnel Advertorials Brand Identity Branding 168

Marketing Craftmanship

MARCH 27, 2013

Have Marketers Killed This B2B Golden Goose? The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Don’t send a copy and paste email with salutations like, “Dear Nameoftheblog&# or some other equivalent to “Hey you&# or “Hey Guy&#. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Albacross

APRIL 24, 2019

sending out a bunch of emails?. Their interest is expressed through sharing their contact information such as an email or a phone number. Lead generation is essential for both marketing and sales teams because it helps to: Obtain new sales leads?. MQL - Marketing qualified lead. Outbound VS Inbound Marketing.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Optinmonster

FEBRUARY 3, 2020

You have pre-cart pages, pre-lander pages, bridge pages, and advertorials. This is usually in the form of an email address for a future email marketing campaign. Plus, considering 83% of marketers say that videos increase their sales , it’s a good call to incorporate them. With affiliate marketing.

Landing Pages 89

Landing Pages Top of Funnel Funnel Advertising Mobile Advertising 89

Martech Advisor

JANUARY 17, 2020

Way back in 2015, we asked if native advertising will finally take over traditional marketing. ” Native content has now made its way into e-commerce platforms, video sites, major publications, and even email. .” Verizon also noted that marketing investment in this area increased by 25% between 2018 and 2019.

Practices 66

Practices Top of Funnel Best Practices Mobile Advertising 66

ClearVoice

APRIL 4, 2019

If you’ve been wandering around job boards in search of part-time gigs, you’ve likely stumbled across a handful of content marketing opportunities. Though the concept itself is rather self-explanatory—using content to market — it’s much more than a buzzword. So, freelance writers, what is content marketing?

Top of Funnel 85

Top of Funnel Content Marketing Planning Advertorials 85

SugarCRM

NOVEMBER 9, 2015

Content marketing is one of marketing’s biggest, newest buzzwords, but what it actually stands for isn’t all that new. The same simply cannot be said for content marketing. You’ve Always Paid Attention to Your Marketing Content. In fact, when you get down to it, content itself has always fueled marketing.

Content Marketing 50

Content Marketing Advertorials Content Case Studies 50

Moz

APRIL 3, 2019

I work for a new affiliate marketing venture called The Ascent by The Motley Fool, and our coverage of broad, personal finance topics makes us a natural fit for content syndication. This original data came from a survey of 700 marketers, and it worked. If you plan to send them emails, only collect their email address, for example.

Paid Content 68

Paid Content Distribution Paid Search Agency Brand Identity 68

Biznology

FEBRUARY 23, 2015

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. 21% say they are successful at tracking ROI (source: Ad Age ).

Case Study 80

Case Study Case Studies Studies Enterprise Management 80