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5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically. Matt Cutts is the head of the Webspam at Google, and his team is tasked with modifying Google’s search engine algorithm to help display the most relevant and high-quality search results to users.

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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior. Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t? What About Advertorials?

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The Truth About Guest Posting

RebelMouse

However, guest blogging isn’t the best way to generate the kind of backlinking that Google is looking for. What Is Google’s Official Stance on Guest Posting? Guest blogging for advertising purposes is now even listed as a type of link spam in Google’s official spam guidelines. Click here to learn more about these tags.

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How to Get Quick Results With SEO Sprints: The DriveSafe Case Study

Moz

But first, let's have a look at the layout on page one of Google (for most queries). Google never took SEOs into account when designing for the user. Today, the four Google Ads at the top of the SERP cover most of the pixels above the fold. In many cases, your screen can also be covered with a Google Shopping ad.

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How Print Publications Impact B2B Content Marketing Development

KoMarketing Associates

Even print-based advertorials, where the intent should clearly be understood as promotion, were considered of higher quality (at least by those surveyed), than all but one of the four forms of digital publication choices offered. What do you think is generally higher quality? What are your thoughts on this survey?

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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Print Advertorials. Too some, this is just the granddaddy of today’s native advertising, but print advertorials continue to allow much more of a sales spin than many publications will accept as a sponsored post or native published article. Google still reigns as the king of search with approximately two-thirds of all US searches.

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Welcome To The Age Of Ad Blocking

Marketing Insider Group

Take Google as an example, PageFair estimated the company made $59.1 Financial Times reported that some of the world’s biggest tech companies, including Google, Microsoft and Amazon, are now paying owners of ad block software to unblock their ads on their websites. billion in lost revenue next year. billion because of ad blocking.