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Why Your Technology Services Firm Can’t Rely on Word-of-Mouth for New Business

Hinge Marketing

Although it’s not surprising that an existing relationship with a service provider is often the deciding factor for clients, too many firms are relying solely on word-of-mouth from current clients to bring in new business. As a technology services firm, you’re probably always looking for ways to acquire new clients.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

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Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing

Hinge Marketing

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Online marketing continues to challenge traditional marketing. The New Marketing Mix.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

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Client Referrals: The Reason Why AEC is Never Addressed in Business Text Books

Hinge Marketing

Why don’t business books ever talk about the build industry?” ” When you look at the shelves of a bookstore, you’ll be hard pressed to find any books about the construction industry. And, in the hundreds of business books (like Good to Great ), you rarely ever see an AEC firm mentioned.

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6 Influencer Marketing Case Studies With Phenomenal Success

Online Marketing Institute

Leesa Leesa is an online store that sells mattresses and bedding accessories. So it turned to influencers to spread word of mouth in the market and did achieve its goal. A fulltime educator and a part-time marketer, she offers UK Dissertation Help Deal to students and brand strategies to business big and small.

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How to Keep Your Blog Relevant and Successful — an Interview With Andy Crestodina

ClearVoice

Andy is the co-founder and chief marketing officer of Orbit Media — and the author of ‘ Content Chemistry: The Illustrated Handbook for Content Marketing.’ ’ Forbes named him one of the “Top 10 Online Marketing Experts to Watch” and Entrepreneur Magazine included Crestodina in their “Top 50 Marketing Influencer” list.

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