Marketing Insider Group

OCTOBER 14, 2020

This disruption has forced executives to put increasing pressure on CMOs to implement marketing strategies and programs that deliver a quantifiable return on investment. All the while, we are being asked over and over again: “What’s the return on investment?”. So we’re stuck between a rock and a very hard place.

Peer-to-peer 358

Peer-to-peer Paid Search Agency Mobile Advertising Marketing & Strategy 358

Salesforce Marketing Cloud

OCTOBER 11, 2022

.” Those are among a handful of common refrains I hear from sales leaders these days — many of whom are on the hook for promoting efficient growth, even as we face an economic recession. Promote efficient growth by focusing on high-potential and high-revenue accounts.

Efficiency 98

Efficiency Resources Promotion Enterprise Management 98

Act-On

NOVEMBER 7, 2023

Way too many of us just publish, promote our content only briefly (if at all), and then move on to the next piece. Here’s the thing, we all want a better return on investment from our content marketing. Heck, even tracking ROI from content marketing seems to be an elusive goal, much less getting a positive ROI.

Social Media 175

Social Media Top of Funnel Media Marketing Automation Services 175

Marketing Insider Group

APRIL 13, 2023

Key Takeaways: The 4Ps of marketing is a decades-old strategy that includes product, price, promotion, and place. Modern marketing requires measuring metrics that help you determine your return on investment. In other words, where do you promote and sell your product? In our experience, modern marketing has to match it.

Relevance 322

Relevance Planning Paid Search Agency Work Management 322

Marketing Insider Group

MAY 10, 2023

Statistics show that most companies are increasing their marketing budget because of a demonstrable return on investment. Well, what strategies do those marketers use to promote their own brand? We promote content marketing, and we use it ourselves to get millions of website visits for clients, including ourselves.

Marketing Agencies 2 252

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 252

Marketing Insider Group

AUGUST 11, 2023

Cost-Effective: Compared to traditional advertising, social media marketing is often more budget-friendly, offering a higher return on investment. YouTube: Video Marketing and Engagement Dive into YouTube’s video-sharing capabilities and learn how to create and promote video content that resonates with your audience.

Social Networks 169

Social Networks Business Work Management Social Media 169

Martech

JUNE 12, 2024

Partner with your data and marketing ops, account management and customer service teams to identify the right place in the customer lifecycle to promote each. I recently promoted a supplier assessment at WEX that identified the immediate revenue return opportunity in digitizing supplier payment management for procurement officers.

Lead Scoring 92

Lead Scoring Lead Ranking Paid Search Agency Work Management 92

Marketing Insider Group

MAY 1, 2023

87% of marketers say that video provides a positive return on investment (ROI) Source: Wyzowl And, 83% of marketers say that video marketing has helped increase the average time spent on their website. Over 60% of marketers consider video to be very/extremely important to their marketing strategy Image Source: Biteable 7.

Statistics 306

Statistics Video Marketing High Quality Lead Stats 306

NuSpark Consulting

FEBRUARY 26, 2023

This enables businesses to improve the overall performance of their marketing campaigns and maximize their return on investment. By tracking which touchpoints are most important in driving conversions, businesses can optimize the customer experience and make informed decisions about where to invest in marketing and sales efforts.

Allocation 130

Allocation Marketing Attribution Lead Ranking Conversion 130

Marketing Insider Group

MARCH 16, 2021

In the big picture, you want to ensure a high ROI (return on investment), no matter what you do. When it comes to driving value, content marketing beats advertising (almost) every time. It’s an interruptive medium and is an outbound approach to brand promotion. Content marketing wins ROI.

Advertising Agencies 321

Advertising Agencies Advertisements Advertising Paid Search Agency 321

Oktopost

MARCH 10, 2022

Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for. Why Measure Social ROI. How to Measure ROI in Social Media. Quick Jump to Section.

Social Media 174

Social Media ROI Media Brand Identity 174

illumin

MAY 21, 2024

As the name suggests, podcast advertising is a type of paid marketing that takes place within a podcast episode. Specifically, it is a type of digital advertising where businesses promote their products, brands, or services through audio content distributed via podcasts.

Cost Per Thousand 89

Cost Per Thousand Advertisements Advertising Cost per Acquisition 89

Marketing Insider Group

JULY 11, 2023

Emails Email marketing is still a top way to advertise online with magnificent return on investment. Complementing Paid Ads With Content Marketing Content marketing isn’t a direct advertisement, but it’s the best way to promote your brand and build search engine rankings. Be a human and try to help people.

Paid Content 170

Paid Content Advertisements Advertising Paid Search Agency 170

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Flannels, for example, partnered with influencers to promote its festive party wear collection on TikTok. unique users in the UK.

Paid Content 93

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 93

Martech

MAY 18, 2023

Dig into the following information to discover the benefit of promoting engagement over pushing sales in your written content. Key takeaways: Promoting customer engagement is a better long-term content marketing strategy but requires patience and consistency. Avoid having “sales breath” in your content by only promoting products.

Sales Management 130

Sales Management Top of Funnel Content Marketing Paid Search Agency 130

Webbiquity

OCTOBER 23, 2018

Producing high-quality, useful, non-promotional content is a great way to market and educate potential consumers of your products or services. Building and maintaining an active social media presence gives you a chance to promote content to current customers and help generate new leads. Higher ROI. Content Marketing.

Inbound Marketing 264

Inbound Marketing Paid Content Top of Funnel High Quality Lead 264

Navigate the Channel

JANUARY 29, 2024

Understanding the Power of Social Media Social media platforms such as Facebook, LinkedIn, Twitter, Instagram, and Pinterest have revolutionized the way we communicate and promote ourselves or our businesses. They provide users with a simple, personalized, and do-it-yourself promotion portal, equipped with advanced tools and analytics.

Social Media 65

Social Media Media Demographics FAQ 65

Marketing Insider Group

JUNE 14, 2021

87% of video marketers say video gives them a positive return on investment. Promote New Videos on Social. After you publish and optimize your video content, promote it to increase visibility. For example, you could promote one video multiple times using different clips. Source: Wyzowl.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Fount Media

JUNE 7, 2023

An email list allows you to communicate with your customers directly, offering them personalised recommendations, exclusive promotions, and updates about new releases and events. The post 7 Creative Ways of Growing your Bookstore Email List appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

Creativity 52

Creativity ROI Cost Email Marketing 52

Zoominfo

MARCH 1, 2021

Although the company budget affects all departments, these specific KPIs pertain to marketing teams (and therefore sales, too): Customer acquisition cost (CAC) or Cost per acquisition (CPA) Return on investment (ROI) Return on ad spend (ROAS) Cost per click (CPC) — advertisement Marketing spend per customer.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Matchcraft

MARCH 7, 2023

YouTube has become an indispensable platform for advertisers looking to reach their target audience effectively. With over 2 billion monthly active users , YouTube offers a massive opportunity for businesses to promote their products and services to a broad and diverse audience.

Youtube 98

Youtube Paid Search Agency Advertising Agencies Ads 98

Only B2B

MARCH 13, 2024

It’s the best-promoted content that wins.” Absolutely, if you can measure its return on investment (ROI). Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? Also, there are many free content syndication sites where you can syndicate your content to increase your ROI.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Top Rank Marketing

NOVEMBER 10, 2023

Rival IQ Google Ads Editor version 2.5 rolls out with 16 new features Search giant Google has released an array of new changes and features to its popular Google Ads Editor product, including new ad strength and deep linking updates, as the firm seeks to streamline the tool, Google recently announced.

Advertising Benchmark 110

Advertising Benchmark Marketing Report B2B Marketing Linkedin 110

Top Rank Marketing

DECEMBER 11, 2023

Cost-efficiency: While SEO requires an upfront investment in the form of writing high-quality content and having an optimized website, it often yields a higher return on investment (ROI) in the long run. Credibility, once established through SEO, contributes to long-term customer trust and brand loyalty.

Paid Search Agency 112

Paid Search Agency SEO Allocation Google 112

Go Beyond SEO

MARCH 12, 2024

As a manufacturer, you are constantly seeking new ways to increase sales and maximize your return on investment ( ROI ). By harnessing the potential of PPC campaigns specifically tailored for manufacturers , you can significantly enhance your sales and boost your ROI. How can PPC benefit manufacturers?

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78

SmartBrief - Marketing

FEBRUARY 27, 2024

Livestreaming caters to modern consumers’ preferences for interactive and authentic experiences and provides a cost-effective solution to traditional event hosting, promising a substantial return on investment.

Buzz 106

Buzz Marketing & Strategy Barriers Paid Search Agency 106

SalesGrape

OCTOBER 16, 2023

It involves reaching out to potential customers via phone calls with the aim of promoting products or services and generating interest. Healthcare professionals are often sceptical due to concerns about patient safety, regulatory compliance, or ethical considerations associated with promoting certain medications.

Telemarketing 93

Telemarketing Lead Scoring Lead Ranking Generation 93

Launch Marketing

DECEMBER 6, 2023

This executive-level guide provides essential insights for shaping a forward-thinking marketing plan that drives tangible bottom-line outcomes. It is now time to focus on bringing traffic to the website and converting visitors into known leads.

Resources 123

Resources B2B Marketing Planning B2B 123

Exo B2B

MAY 8, 2024

And to do so in a way that promotes the sustainable and meaningful development of their brand or brand building. This meets the expectations of investors and management keen to see a direct return on investment. It has to be said, however, that this approach can lead to a myopic vision of marketing.

Ad Building 52

Ad Building Brand Identity Branding B2B 52

Scoop.it

APRIL 11, 2024

Screenshot from Moz.com ALT: Promotional page for a webinar by Moz Increased Brand Awareness and Credibility 26% of marketers are concerned about how they’ll engage their audience in overcrowded digital marketing channels. Moz has gotten significant engagement with existing and new customers through its content marketing webinar strategy.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

illumin

JUNE 4, 2024

The ad gained widespread attention, highlighting the early potential of voice-activated advertising. Downton Abbey movie’s promotion through Amazon Alexa Focus Features launched an exciting “choose your own adventure” branded experience called “The Downton Abbey: A New Era” using Amazon’s Alexa.

Activities 88

Activities Paid Search Agency Ads Sample 88

Bannersnack

APRIL 4, 2023

They need effective campaigns to stand out from their competitors and attract new customers, but they don’t want to spend on ads that aren’t going to yield a positive return on investment. The goal of high-visibility branding is to create promotional content so attention-grabbing that it is impossible to ignore.

Banners 52

Banners Brand Identity Branding Internet Marketing 52

Top Rank Marketing

NOVEMBER 15, 2023

With the recent launch of our all-new 39-page 2023 B2B Influencer Marketing Report , there’s no better time to put these questions to some of the top B2B industry influencers, leading B2B marketers from major brands, and influencer marketing technology executives.

Work Management 126

Work Management Marketing Management B2B Marketing B2B 126

SmartBug Media

APRIL 23, 2024

Establishing Measurable KPIs Identifying key performance indicators (KPIs) such as customer acquisition cost (CAC), customer lifetime value (CLV), return on investment (ROI), and marketing-generated revenue—and leveraging data sources to track these metrics—will be key to demonstrating marketing ROI.

Marketing Strategy 64

Marketing Strategy Marketing & Strategy Webinar Metrics Work Management 64

Stevens & Tate

NOVEMBER 30, 2023

Today, global spending on advertising during the festive season is predicted to reach a record £9.5bn. However, the environmental impact of promoting overconsumption is a growing concern. The Advertising Standards Authority (ASA) is criticized for its lax approach, with only a small fraction of environmental ad complaints investigated.

Trends 90

Trends Funnel Advertising Digital Marketing Funnels Loyalty 90

Contently

APRIL 27, 2023

Content creation software can help marketers achieve incredible results , from time saved to proven return on investment (ROI). Plus, by promoting collaboration, the right platform can help teams plan, track, and manage every step of the production process.

Lead Scoring 179

Lead Scoring Lead Ranking Enterprise Management Marketing Management 179

Go Beyond SEO

FEBRUARY 22, 2024

By investing in PPC campaigns, you can improve your online visibility and drive qualified traffic to your website. This, in turn, leads to higher conversion rates and an increased return on investment (ROI) for your financial firm. Investing in PPC campaigns can lead to higher conversion rates for financial firms.

PPC 78

PPC Marketing & Strategy High Quality Lead Landing Pages 78