Navigate the Channel

JULY 17, 2023

Facebook, being one of the most popular social media platforms, offers a powerful analytics tool called Facebook Insights. In this article, we will explore three potential benefits of Facebook Insights for building products marketers and how they can leverage this tool to enhance their marketing strategies.

Allocation 65

Allocation Facebook Cost Per Click Product 65

Vidyard

MARCH 23, 2021

Analytics are a key component in any successful video marketing strategy. Learn more about the importance of measuring your videos’ performance against preset goals, as well as how to use your audience’s video metrics to determine if your videos are earning a return on investment (ROI). Measure Your Video Marketing ROI 6.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Sprout Social

MARCH 10, 2017

Just like any digital marketing effort, proving social media return on investment is essential. So social media agencies often feel even more pressure to be able to show ROI to clients. Don’t miss another opportunity to learn about social media ROI and more at Digital Agency Day. Sign up to attend the webinar here.

Webinar Metrics 53

Webinar Metrics Paid Search Agency Peer-to-peer Correlation 53

Optinmonster

SEPTEMBER 8, 2022

Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing. What Is Email Marketing ROI?

ROI 78

ROI Email Marketing Marketing Analytics Tools Marketing Budget 78

Sprout Social

SEPTEMBER 13, 2016

Facebook has become an integral part of the marketing process. Every business has at least contemplated establishing a Facebook presence. But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working.

ROI 101

ROI Facebook Paid Search Agency Social Networks 101

Pam Didner

SEPTEMBER 13, 2022

Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. The % of content ROI is always an estimate (not an absolute value). Content is like a piece of furniture.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Marketing Insider Group

AUGUST 11, 2023

Cost-Effective: Compared to traditional advertising, social media marketing is often more budget-friendly, offering a higher return on investment. From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success.

Social Networks 181

Social Networks Business Work Management Social Media 181

Atomic Reach

FEBRUARY 23, 2023

While other areas of digital marketing have leveraged analytics for years, influencer marketing continues to follow an outdated manual approach. Irrelevant statistics pass for ROI tracking. The result is that influencer marketing campaigns can now enjoy the same measurable ROI tracking as pay-for-performance advertising.

Creativity 59

Creativity Marketing AI ROI Marketing Budget 59

Martech Advisor

JANUARY 8, 2020

Measuring the return on investment (ROI) on your marketing activities may seem like a challenge despite the advent of marketing analytics tools. And although marketing analytics has evolved with this changing landscape, marketers still find it challenging to demonstrate the marketing ROI.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

Martech

MARCH 18, 2022

Is marketing return-on-investment missing in action ? One statistic Brenner likes to quote is the average click-through rate of a banner ad — just 0.5%. The number of people who see a Facebook ad for a brand is under 0.1% — and that fraction comes from people who already follow the brand.

ROI 124

ROI Paid Search Agency Advertising Agencies Planning 124

Porch Group Media

OCTOBER 4, 2022

Just a few months ago, I read in a Forbes article that the Apple privacy changes slashed the average mobile advertisers ROI by 40%. They also published that this caused a drop in ad spend by about 25%, and also cost major companies like Facebook and Snap real revenue and real valuation.

Privacy 52

Privacy Spending First-Mover Advantage ROI 52

Marketing Insider Group

DECEMBER 28, 2020

Website Analytics. Every business wants to monitor website analytics. Much of the time, you can use Google Analytics (GA) for this. Some alternatives include: Clicky : Clicky is a simple real-time analytics solution. MarTech tools are an investment, but they can deliver so much value to your organization.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Contently

APRIL 20, 2023

The analytics are crucial for providing insight into the value of your production. In contrast, paid traffic refers to traffic that comes from paid advertising, such as Google Ads or Facebook Ads. This can result in a higher return on investment (ROI) over time.

Lead Scoring 125

Lead Scoring Lead Ranking Traffic Organization 125

Atomic Reach

APRIL 30, 2019

What is Content Marketing ROI? Therefore, it is essential to plan to show them the Return on Investment or ROI of content marketing. As a result, your goal is to show them why they should care, and the best way to do this is through calculating content marketing ROI. Facebook Ads. Email Marketing.

ROI 108

ROI Content Marketing Planning Paid Search Agency 108

Adobe Experience Cloud Blog

DECEMBER 7, 2017

And after all of your hard work creating the campaign, you as a marketer are tasked with measuring the metrics and return on investment (ROI) of your campaigns. But measuring your digital campaigns’ ROI can be difficult if you don’t know what you’re looking for. Both hard and soft metrics feed into calculating ROI.

ROI 134

ROI Top of Funnel Planning Click Rate 134

Navigate the Channel

JANUARY 29, 2024

Understanding the Power of Social Media Social media platforms such as Facebook, LinkedIn, Twitter, Instagram, and Pinterest have revolutionized the way we communicate and promote ourselves or our businesses. They provide users with a simple, personalized, and do-it-yourself promotion portal, equipped with advanced tools and analytics.

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Social Media Media Demographics FAQ 65

Hubspot

OCTOBER 26, 2017

As of March 2017, Facebook had 1.28 With such a large portion of the world using Facebook, marketers everywhere know Facebook is an ideal place to reach and engage new audiences. After all, Facebook is a no-brainer for marketers. We’ll also help you create a strategy for your Facebook ad campaigns along the way.

Facebook 78

Facebook Campaigns Advertising Benchmark Advertising Funnels 78

Martech Advisor

JANUARY 22, 2020

However, many clients complain of nebulous ROI from their first-party data. Don’t get stuck not knowing the value of your CDP investment, says, Craig Schinn, Co-founder, Actable Data. In each environment, I’ve see the same question come up again and again in different ways: how do I measure the ROI on my CDP investment?

ROI 63

ROI Work Management Paid Search Agency Marketing Management 63

Spiralytics

FEBRUARY 7, 2024

This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. Today, these can be several, such as Instagram, Facebook, X (formerly Twitter), TikTok, and others. Dominos is the perfect example here with their Facebook chatbot, working as a great assistant in pizza selection.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Martech

OCTOBER 28, 2022

Although the findings were as diverse (and interesting) as the businesses surveyed, four clear SMB challenges emerged as shared frustrations: content creation, time and resource constraints, platform fragmentation, and evaluating ROI/ROAS. “ Evaluating ROI/ROAS. “ SMB digital advertising solutions.

Paid Content 136

Paid Content Advertising Agencies Paid Search Agency SMB 136

Valasys

JUNE 13, 2019

A report by socilabreaks.com states that 56% of the marketers think they are unable to track the Return on Investment (ROI) from their social media endeavors & 58% of the businesses measure ROI just in terms of engagement viz. Steps to Measure Social Media ROI. likes, shares & comments. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

ClearVoice

MARCH 26, 2024

Quick Tip: UTM codes can help distinguish between a blog pushed on social vs. email Return on Investment (ROI): Calculate your content marketing ROI by placing a dollar value on clicks, impressions, and leads. If your business has subscribers or a growing email list, track the growth rate and churn.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

SalesGrape

NOVEMBER 3, 2023

Moreover, social media allows for precise targeting capabilities that traditional advertising methods lack. Platforms like Facebook and LinkedIn offer advanced targeting options based on demographics, interests, behaviors, and more. SalesGrape Would you like more article like this?

Lead Generation 52

Lead Generation Social Media Generation Media 52

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? With this in place, Analytics can track and monitor activity.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

illumin

SEPTEMBER 20, 2023

The campaigns with the highest return on investment (ROI). Attributions lets marketers make informed decisions about their campaigns in order to reduce wasted ad-spend and increase their ROI (return on investment). This is also the default model used by Google Analytics.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Multi-Channel 52

Integrated B2B

MAY 22, 2020

In this three-part blog series, I will cover how to make the most of your LinkedIn company page analytics, best practices for distributing content on LinkedIn and how to use LinkedIn when B2B events or shows are cancelled. This blog post is the first of three and delves deep into LinkedIn analytics. Measuring success.

Linkedin 52

Linkedin Analytics Account Based Marketing Paid Search Agency 52

Integrated B2B

MAY 22, 2020

In this three-part blog series, I will cover how to make the most of your LinkedIn company page analytics, best practices for distributing content on LinkedIn and how to use LinkedIn when B2B events or shows are cancelled. This blog post is the first of three and delves deep into LinkedIn analytics. Measuring success.

Linkedin 52

Linkedin Analytics Account Based Marketing Paid Search Agency 52

Atomic Reach

JUNE 9, 2022

You get the same quantifiable return on investment you’d expect from pay-for-performance campaigns. Our other partners include Google Analytics, Instagram, Facebook, TikTok, YouTube, LinkedIn, and Adobe Analytics, among many others. Leveraging Big Data Yields Big Results How does it work?

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies API Marketing & Strategy 52

Sprout Social

OCTOBER 19, 2023

AI-powered insights, coupled with predictive analytics, automatically suggest relevant products and services based on past user interactions to increase campaign targeting and performance. This maximizes your return on investment (ROI) while saving your marketing team the cumbersome task of monitoring and adjusting ad copy manually.

Marketing AI 128

Marketing AI Paid Content Work Management Marketing Strategy 128

Top Rank Marketing

JULY 21, 2023

SEO Roundtable Thought Leadership Produces High ROI, Business Leaders Say 97 percent of U.S. SEO Roundtable Thought Leadership Produces High ROI, Business Leaders Say 97 percent of U.S. Ars Technica “Meta's new LLaMa 2 model is a big deal for a couple of reasons. First, it's commercially licensed.

Marketing AI 68

Marketing AI B2B Marketing B2B Thought Leadership B2B 68

Stevens & Tate

MARCH 3, 2022

You can also optimize your content for SEO or using targeted advertising (such as Google AdWords or Facebook Ads). As a result, they will provide a greater return on investment (ROI) over the long run. For example, email marketing has an average ROI of $42 for every $1 spent.

Cross-Selling 121

Cross-Selling Paid Search Agency Cold Calling Adwords 121

Launch Marketing

AUGUST 10, 2017

Marketers know both the importance of Return on Investment (ROI) and a well-executed social media plan. But when it comes to social media ROI, how do you calculate the return on all of your efforts? Tools such as Google Analytics, Hootsuite, TweetReach, Klout are among the many widely-used among marketers.

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

Hubspot

FEBRUARY 13, 2019

For example, if you choose to allocate the last portion of your budget to Facebook advertising, and the next-best alternative is LinkedIn advertising, the opportunity cost of allocating budget to Facebook advertising is the loss of benefits you would’ve reaped if you allocated budget to LinkedIn advertising.

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Allocation Cost Optimization Budget Programs 73

Valasys

JANUARY 31, 2024

Pay-per-click advertising is very efficient since it allows pinpoint targeting of a specific demographic. Facebook and Amazon have also made their way into the top PPC platforms list, so Google no longer dominates. Use just the Google Ads and Analytics tools together.

PPC 40

PPC Advertising Agencies Paid Search Agency Advertisements 40

Stevens & Tate

APRIL 18, 2024

Automation tools can schedule consistent content postings across various platforms like Facebook and Instagram, ensuring a steady stream of engaging material that highlights community events, resident stories, and useful information about living options.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Valasys

DECEMBER 11, 2023

Marketers are investing in targeted social media advertising to reach their specific audience segments. Platforms like Facebook, Instagram, LinkedIn, and Twitter offer advanced targeting options and analytics to maximize the return on investment (ROI) for ad spend.

Allocation 40

Allocation Advertising Agencies Mobile Advertising Marketing Automation Services 40