Navigate the Channel

JULY 17, 2023

Facebook, being one of the most popular social media platforms, offers a powerful analytics tool called Facebook Insights. In this article, we will explore three potential benefits of Facebook Insights for building products marketers and how they can leverage this tool to enhance their marketing strategies.

Allocation 65

Allocation Facebook Cost Per Click Product 65

Vidyard

MARCH 23, 2021

Analytics are a key component in any successful video marketing strategy. Learn more about the importance of measuring your videos’ performance against preset goals, as well as how to use your audience’s video metrics to determine if your videos are earning a return on investment (ROI). Measure Your Video Marketing ROI 6.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

Facebook 113

Facebook Effectiveness Ideal Customer Profiles Aggregators 113

Contently

JANUARY 24, 2020

It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. The most impactful KPIs aren’t just magically measured by Google Analytics. You need to properly setup your marketing stack (GA, Pardot, Salesforce, SEMRush, Facebook Business Manager, etc.)

ROI 169

ROI Content Marketing Marketing Analytics Tools Content 169

Optinmonster

SEPTEMBER 8, 2022

Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing. What Is Email Marketing ROI? Let’s get started!

ROI 79

ROI Email Marketing Marketing Analytics Tools Marketing Budget 79

Sprout Social

APRIL 5, 2022

Ever wondered if people loved watching your Facebook videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. You can also use these insights to increase the reach, engagement and ROI of your next video.

Advertising Benchmark 129

Advertising Benchmark Facebook Video Marketing Cost Per Click 129

Biznology

APRIL 20, 2018

But most clients I work with need to make an investment in marketing that they might never be able to calculate the ROI for. This investment is in analytics. ” And they would invest the money required to do that, even though they can’t calculate the ROI. Well, how is marketing any different? Like this post?

ROI 190

ROI Youtube Demand Budget Management 190

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Facebook profile and branding audit.

Paid Content 121

Paid Content Facebook Ideal Customer Profiles Work Management 121

Pam Didner

SEPTEMBER 13, 2022

Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. The % of content ROI is always an estimate (not an absolute value). Content is like a piece of furniture. Territories/regions.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Martech Advisor

JANUARY 30, 2020

In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny. But this doesn’t make Facebook marketing strategies irrelevant in 2020. As a platform, Facebook has continued to entrench itself into society.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Martech Advisor

JANUARY 8, 2020

Measuring the return on investment (ROI) on your marketing activities may seem like a challenge despite the advent of marketing analytics tools. To understand the concept and make it easy for you, we have compiled a set of best practices, formulas, metrics, and calculators to help you effectively measure marketing ROI in 2020.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

Hubspot

MARCH 18, 2020

Well, it requires social media analytics and reporting. What is social media analytics? Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts. Social Media Analytics Reports. Types of Social Media Analytics Reports.

Social Media 100

Social Media Analytics Media Work Management 100

SocialPilot

JANUARY 26, 2024

” “Create a Facebook post draft showcasing a recent customer testimonial about [Product/Service]. Facebook Post Generator Generate engaging, high-performing Facebook posts instantly. Let’s say that analytics indicate that your audience engages more with how-to guides. What is your post about?:

Examples 78

Examples ROI Planning Work Management 78

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. Capabilities of call analytics platforms. AI-driven speech analytics.

Enterprise Management 99

Enterprise Management Marketing Automation Services Marketing Management Analytics 99

Atomic Reach

APRIL 30, 2019

What is Content Marketing ROI? Therefore, it is essential to plan to show them the Return on Investment or ROI of content marketing. As a result, your goal is to show them why they should care, and the best way to do this is through calculating content marketing ROI. The Components of Content Marketing that Play Into ROI.

ROI 108

ROI Content Marketing Planning Paid Search Agency 108

Content Standard

MARCH 6, 2018

It’s been a long time since major brands were able to drive strong Facebook ROI through organic reach alone. As its paid advertising platform gained advertisers and momentum, Facebook sought to curb the amount of organic reach brands received for their content. Is Organic Reach a Fool’s Game?

ROI 63

ROI Facebook Cost Per Thousand CPM 63

Atomic Reach

FEBRUARY 23, 2023

While other areas of digital marketing have leveraged analytics for years, influencer marketing continues to follow an outdated manual approach. Irrelevant statistics pass for ROI tracking. The result is that influencer marketing campaigns can now enjoy the same measurable ROI tracking as pay-for-performance advertising.

Creativity 59

Creativity Marketing AI ROI Marketing Budget 59

Adobe Experience Cloud Blog

DECEMBER 7, 2017

And after all of your hard work creating the campaign, you as a marketer are tasked with measuring the metrics and return on investment (ROI) of your campaigns. But measuring your digital campaigns’ ROI can be difficult if you don’t know what you’re looking for. Both hard and soft metrics feed into calculating ROI. Social Media.

ROI 134

ROI Top of Funnel Planning Click Rate 134

Martech

MARCH 18, 2022

The number of people who see a Facebook ad for a brand is under 0.1% — and that fraction comes from people who already follow the brand. The post Getting back to basics: Marketing ROI appeared first on MarTech. “For 99% of businesses that have to educate their buyers, promotion is the worst way to start,” Brenner said.

ROI 122

ROI Paid Search Agency Advertising Agencies Planning 122

Hubspot

MARCH 3, 2020

And we've seen examples of companies that saw phenomenal ROI after a social media campaign. But how are marketers managing multiple social accounts, encouraging proper engagement, and analyzing and proving their social platforms ROI? With social media analytics tools. Price: Marketing Hub Professional: $800/mo.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. A separate study gives some insight as to why companies aren’t measuring their social media ROI. 39% said a lack of analytics, expertise and/or resources. 35% said inconsistent analytical approaches. What Is Social Media ROI?

Social Media 110

Social Media ROI Media Marketing Analytics Tools 110

Porch Group Media

OCTOBER 4, 2022

Just a few months ago, I read in a Forbes article that the Apple privacy changes slashed the average mobile advertisers ROI by 40%. They also published that this caused a drop in ad spend by about 25%, and also cost major companies like Facebook and Snap real revenue and real valuation.

Privacy 52

Privacy Spending First-Mover Advantage ROI 52

Contently

APRIL 20, 2023

The analytics are crucial for providing insight into the value of your production. In contrast, paid traffic refers to traffic that comes from paid advertising, such as Google Ads or Facebook Ads. This can result in a higher return on investment (ROI) over time.

Lead Scoring 125

Lead Scoring Lead Ranking Traffic Organization 125

Marketing Insider Group

AUGUST 11, 2023

From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. Utilize Analytics Tools: Platforms like Google Analytics, Facebook Insights, and others provide detailed tracking and reporting capabilities.

Social Networks 186

Social Networks Business Work Management Social Media 186

nDash

APRIL 7, 2022

But, do you know which analytics tools to use to enhance those efforts? Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? Google Analytics. How Social Media Analytics Tools Benefit Your Content Marketing Strategy.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

SpotMe Blog

JULY 27, 2021

Here, we’re laying out 7 ways to measure and maximize your webinar ROI, with key webinar metrics to track to ensure every webinar you plan and host is a success. Catch the full episode with Babitz, Secrets to Maximizing Event ROI , and register to stay up to date on the latest episodes of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

SmartBug Media

APRIL 12, 2021

If you’re a marketing manager, you might be familiar with the struggle of effectively reporting on content marketing and knowing its ROI. Once you know the ROI of your efforts, it’ll be easier to improve your future strategies as well as show your boss or client the value of your content. Why Measure Content Marketing ROI?

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

Hubspot

APRIL 28, 2021

Social media data (or social analytics — the terms are interchangeable) includes any information gleaned from the activity of visitors, prospects, and leads on your social media channels. With social analytics , you can answer some crucial questions about whether your social media activities can help you meet your goals.

Top of Funnel 100

Top of Funnel Lead Ranking Analytics Lead Scoring 100

Navigate the Channel

NOVEMBER 6, 2023

In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner. Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. It’s no secret that Facebook’s organic reach has taken a nosedive. But before you write off Facebook as a lost cause, think again. Of course, that doesn’t mean that Facebook ads are foolproof on their own.

Facebook 110

Facebook Advertisements Advertising Marketing & Strategy 110

Martech Advisor

JANUARY 22, 2020

However, many clients complain of nebulous ROI from their first-party data. In each environment, I’ve see the same question come up again and again in different ways: how do I measure the ROI on my CDP investment? In my experience: I’ve had to prove ROI to my COO and Finance team when I was client-side.

ROI 63

ROI Work Management Paid Search Agency Marketing Management 63

Marketing Insider Group

DECEMBER 18, 2023

Its analytics also allows real-time monitoring of time spent with your brand’s content. Targeting a Specific Audience: Nativo Image Source: Nativo Nativo is an alternative native advertising solution to Sharethrough, but doesn’t work with as many premium brands and works primarily through agencies. Why Nativo?

Paid Content 237

Paid Content Distribution Cost Per Thousand Budget Programs 237

Sprout Social

JANUARY 10, 2019

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Use these Instagram analytics tools to transform into a power user. Fast forward to 2019 and times have changed. Sprout Social.

Analytics 110

Analytics Tools Paid Search Agency Paid Social Agency 110

Marketing Insider Group

DECEMBER 28, 2020

Website Analytics. Every business wants to monitor website analytics. Much of the time, you can use Google Analytics (GA) for this. Some alternatives include: Clicky : Clicky is a simple real-time analytics solution. You can realize a positive return on investment (ROI) with MarTech tools.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

Social Media 117

Social Media Trends Media B2B 117

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? With this in place, Analytics can track and monitor activity.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52