DAGMAR Marketing

JANUARY 5, 2022

If you’re responsible for running a website or creating marketing campaigns, you want to know as much as you can about where your traffic is coming from. Fortunately, there are workarounds and our friends at Google have created a nifty little tool to help us: Urchin Tracking Module (UTM) codes. This appears as: utm_medium=organic.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Unbounce

JUNE 15, 2023

Tech giants Microsoft and Google are starting to roll out AI to power their search engines, making the experience of looking for stuff online more intuitive. This could spell trouble for those of us who rely on how search currently works to rank our content and drive organic traffic to our site. From a user perspective, this is great.

Marketing AI 98

Marketing AI Paid Content Traffic Organization 98

Moz

MARCH 18, 2019

Posted by MiriamEllis Your agency recommends all kinds of useful tactics to help improve the local SEO for your local business clients, but how many of those techniques are leveraging Google Business Profile (GBP) to attract as many walk-ins as possible? 1) Answer Google Q&A quickly (they might be leads). Difficulty level: Easy.

Ideal Customer Profiles 71

Ideal Customer Profiles Profiling Traffic Google 71

Martech

FEBRUARY 1, 2023

By July 1, 2023, Universal Analytics, the older version of Google Analytics, will cease to collect data. To get ahead, marketers should be well on the way to migrating to the preferred version, Google Analytics 4. Other times, it is due to invalid values entered into the marketing link’s source or medium UTM parameters.

Tagging 119

Tagging CPC Cost Per Click Campaigns 119

Parse.ly

AUGUST 9, 2023

If you’re like millions already using the platform to drive traffic and share links to other content channels, you’ll need a way to track the impact. With the platform in its infancy, there is confusion over how to best track the traffic coming from Threads. What is referral traffic? How to identify Threads traffic in Parse.ly

Traffic 40

Traffic Social Media Domain Press 40

Sage Marketing

JULY 23, 2023

We have compiled a comprehensive guide that covers everything you need to know as a B2B tech startup about the new Google Analytics – GA4. Understanding Google Analytics 4 Google Analytics 4 represents the cutting-edge advancement of Google’s leading web analytics platform. Let’s dive in!

Marketing Analytics Tools 52

Marketing Analytics Tools Startups Analytics Google 52

ClearVoice

SEPTEMBER 13, 2022

Want to direct more traffic toward your website? Choosing the right keywords that help you rank higher on Google’s search results is an excellent way to accomplish both goals. How Do You Choose Keywords for Google? Some popular free keyword tools include: Google Trends. How Do You Find Popular Keywords? Answer the Public.

Lead Scoring 96

Lead Scoring Lead Ranking Keywords Google 96

Brandpoint

JANUARY 23, 2020

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. To help you keep up with the latest Google Ads best practices , news and insights, follow these 7 Google Ads influencers who are leading the way in paid search marketing. LarryKim | LinkedIn.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

ClearVoice

AUGUST 6, 2021

The image mega block displays several rows and columns of images, each of which includes top-ranking results for the searched keyword in Google Images. Google has long since evolved past the days when their search engine results pages (SERPs) returned just 10 blue links. Examples of Google image results.

Google 98

Google SERP High Quality Lead Keywords 98

Contently

JANUARY 12, 2017

Last week, Medium CEO Ev Williams announced that the company was laying off 50 staffers, closing its offices in New York and Washington DC, and ceasing its ad-sales operation. Williams titled his announcement post, “ Renewing Medium’s Focus ,” but that focus still remains extremely unclear. So what happens now?

Advertising Mediums 60

Advertising Mediums Paid Search Agency Buy Companies 60

seo.co

JANUARY 25, 2021

Anyone who has worked long enough in online marketing has been on both the positive and negative end of a Google update. If you end up on the positive side of a Google update, you may very well see substantial traffic and keyword ranking gains in a very condensed period. ” How to Fix Long Tail Traffic Drops.

Lead Scoring 64

Lead Scoring Lead Ranking Keywords Traffic 64

Marketing Insider Group

JANUARY 17, 2023

But you can’t let a challenge stop you from driving more traffic and generating conversions for your business. Since 68% of online experiences begin with a search engine, optimizing blog content with internal links is key to generating organic traffic . Quick Takeaways. What Is An Internal Link? Benefits of Internal Links.

Link Building 213

Link Building SEO Ad Building Lead Scoring 213

The Point

JANUARY 24, 2017

Here are 7 ideas for increasing booth traffic and lead volume at the show: 1. Plus, as a physical medium, direct mail provides creative options to drive booth traffic and track response – for example: “be one of the first 50 people to bring this postcard with you to our booth and get a free [insert free gift here].”

Trade Show 100

Trade Show Traffic Demand Creativity 100

Marketing Insider Group

MARCH 16, 2021

It’s an interruptive medium and is an outbound approach to brand promotion. Google Ads are a mainstay for many brands. You can put these ads where you think your buyers are online or on other mediums. Content Marketing Helps You Rank Well on Google. Get started today and generate more traffic and leads for your business.

Advertising Agencies 324

Advertising Agencies Advertisements Advertising Paid Search Agency 324

Walker Sands

DECEMBER 1, 2023

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences. How is your team adapting to these changes?

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

Hubspot

JUNE 17, 2020

As a marketer, these figures prove that businesses should invest in Google shopping ads. Google shopping ads, the ads that appear on the search engine results page when someone is searching for a product, can be confusing to set up. Below, let's discuss the two different methodologies behind a Google shopping campaign structure.

Paid Search Agency 101

Paid Search Agency Google Ads Marketing & Strategy 101

Marketing Insider Group

OCTOBER 6, 2021

It’s fairly obvious that YouTube’s behemoth search engine parent company, Google, is hoping to leverage the success of the popular TikTok format and — assuming that past Google corporate history is any indication of future behavior — surpass its competitors in both reach and revenue. There are other search engines besides Google.

Youtube 317

Youtube Marketing & Strategy Marketing Strategy Planning 317

KoMarketing Associates

JULY 22, 2016

For most companies this will be Google Analytics; so, here’s a list of 7 do’s and don’ts for making sure Google Analytics data is accurate and insightful. Fix this by: Finding the offending pages via the Referrals report (under Acquisition -> All Traffic). Clean-up Bot and Bad Referral Traffic. Improve Data Accuracy.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

KoMarketing Associates

JULY 22, 2016

For most companies this will be Google Analytics; so, here’s a list of 7 do’s and don’ts for making sure Google Analytics data is accurate and insightful. Fix this by: Finding the offending pages via the Referrals report (under Acquisition -> All Traffic). Clean-up Bot and Bad Referral Traffic. Improve Data Accuracy.

Marketing Analytics Tools 0

Marketing Analytics Tools Analytics Google Paid Search Agency 0

Goodish Agency

MARCH 25, 2021

Let’s talk about Google Analytics, one of the most useful tools out there for any SaaS company. If you were wondering what is Google Analytics and how to set up a Google Analytics Account, you’re in the right place. And finally, we will look at some top Google Analytics reports that we use for our clients.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. Is this an ethical move by Google? It’s hard to think positive when Google takes a stab at you like it did with this move on Ookla: Cool. Will SEO soon be dead?

SERP 53

SERP Paid Content Traffic Features 53

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. It’s less about the medium and more about the content. Transparent content builds vital trust between a business and its prospects, customers, employees, and stakeholders. .

Thought Leadership 218

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 218

Webbiquity

FEBRUARY 25, 2020

Digital video is effective at increasing website traffic, keeping visitors on your site longer, and generating leads. Google loves it, too: video can increase organic search traffic by as much as 157%. A key reason businesses are embracing video is its flexibility.

Top of Funnel 237

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 237

RebelMouse

JUNE 2, 2023

RebelMouse offers unique, customizable GA4 dashboards through Google Looker Studio that provide key insights into the metrics that matter most to publishers. This page is applicable when you enable Google Signals inside your GA4 settings. Google Search Console Performance This page sources data from Google Search Console.

Advertising Mediums 52

Advertising Mediums Loyalty Comparison CTR 52

Navigate the Channel

JANUARY 8, 2024

Micro-moments, a term popularized by Google , refer to those split-second instances when individuals turn to their devices to seek answers, make decisions or solve problems. According to Google, they fall into four key categories: I-Want-to-Know Moments: Consumers are curious and they want information. Chamber of Commerce.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Martech

MAY 23, 2024

SEO tools Updated SEO tools integrate with Google Search Console, making it easier than ever to optimize your content and keep up with SEO trends: AI-assisted optimization : Easily find and focus on the best keywords and content structures to improve your site’s ranking. Scan your site’s URL to get custom recommendations.

Marketing AI 108

Marketing AI Budget Programs Thought Leadership Landing Pages 108

Martech

MAY 30, 2024

Understanding all the features of Google Analytics 4 (GA4) is essential to making the most of it. Google defines a dimension as an attribute of your data. Google provides a list of all these event parameters created automatically or enhanced measurement. What are dimensions in GA4?

Marketing Analytics Tools 73

Marketing Analytics Tools Tagging Google Analytics 73

Contently

APRIL 4, 2023

Most content marketers can pinpoint their highest-traffic pieces — but high-level metrics only tell part of the story. For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. Google recently moved all websites to mobile-first indexing.

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

Contently

MARCH 14, 2023

Then there’s Amazon, which captures 60% of all traffic when consumers begin their product searches online. Find the Sweet Spot Between Content and Context Google and other search engines reward original content. That said, you must find that happy medium between content and context.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). Universal Analytics is the OG web analytics platform created by Google that tracks activity on and to your website. What is Google Analytics 4?

Analytics 84

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 84

Hubspot

JUNE 7, 2018

Fortunately, Google Sheets offers 26 pre-built templates, allowing you to create reports and analyze data in spreadsheets faster and more effectively. To find these templates in your Google Sheets, go to your email and click Sheets in the drop-down menu. Google Sheets Templates for Finances. Website Traffic Dashboard.

Template 100

Template Google Best Practices Marketing Analytics Tools 100

Lake One

MAY 27, 2021

As the largest stakeholder, Google is leading this movement by changing the behavior of search tactics. In the following example, we tested Google Ads maximize clicks automated bid strategy and evaluated the outcome. Earlier this year, Google eliminated broad modified match type. And those Google Account Strategists?

Google 53

Google Ads CPC Cost Per Click 53

Optinmonster

JULY 28, 2022

In this article, we’ll show you how to track marketing campaigns on your WordPress site using Google Analytics and UTM (Urchin Tracking Modules) tags. The first thing to track about your marketing campaigns is traffic. Traffic is simply how many people visit your website or social media profiles. Event registrations.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Convert

MARCH 10, 2022

Google Optimize is great — up to a point. When your experimentation program grows past a certain stage and you have a firmer grip on A/B testing, you’ll need alternatives to Google Optimize. Let’s dive deep into the strengths and weaknesses of Google Optimize and show you other options. What is Google Optimize?

Marketing Analytics Tools 92

Marketing Analytics Tools Optimization Marketing Budget Google 92

Huptech Web

SEPTEMBER 22, 2023

In this comprehensive guide, you’ll learn how to leverage UTM parameters to track your website traffic effectively and achieve a valuable understanding of your marketing campaigns. They provide valuable information about the source, medium, campaign, term, and content associated with each click. Breaking Down the UTM Parameters!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Marketing Insider Group

MAY 4, 2021

You can also post on open third-party sites such as Quora or Medium. Step three is to choose your channels while the tool generates content for your campaigns, from Google Ads to social media. If you are ready to get more traffic to your site with quality content published consistently, check out our Content Builder Service.

Paid Content 270

Paid Content Tools Paid Search Agency Content 270

SmartBug Media

NOVEMBER 6, 2018

If the answer is yes, continue reading to learn how to utilize this tactic to boost organic traffic. If the answer is no, keep reading to learn how blogging can help drive traffic to your website. It’s also a way to drive more traffic to your website organically. More traffic means more conversion opportunity.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73