204 Articles match "Google","Traffic"

The Latest from the B2B Marketing Community

Tuesday, March 16, 2010
Ad copy can be used to filter out unqualified traffic – for example, using the word “enterprise” to filter out small business professionals – but doing so can waste precious real estate that’s better dedicated to action-oriented copy that compels qualified prospects to click on your ad. One of the easiest and most effective ways to improve the ROI from your search budget is through the use of negative keywords. In Google, negative keywords can be deployed at the both the campaign and ad group level. Success in paid search (PPC) is often defined as generating quality clicks and conversions at the lowest possible cost.
 
Tuesday, March 9, 2010
Feedburner to the rescue! FeedBurner is another one of those incredible services provided by Google (ok, they bought the original company, but they've made great improvements). In this article we'll be helping you to get started in FeedBurner, configuring your account, and using FeedBurner to drive new traffic to your site while capitalizing on the traffic that reaches your site. Lets be honest; when we write blog articles we do so because we want people to read them. And not just a few people, we want as many readers as possible.
 
Tuesday, March 9, 2010
8221; It’s now the second most-visited site on the web , behind only Google. Given that level of popularity and traffic, it’s no wonder that marketers have embraced Facebook in a big way. Tags: Facebook Social Media Marketing b2b marketing b2b social media b2b success with Facebook brands on Facebook Google HubSpot LinkedIn Mark Schaefer Resco TechCrunc You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. If it were a country, it would be the third most-populous on earth , behind only China and India.
 

The Best from the B2B Marketing Community

This tutorial will show you how to use Google Docs word processor for blogging a live event – it could be a keynote address or a conference call with media or someone speaking at a local BarCamp in your city. To get started you would need a laptop computer, a free Google account and few inches of free space to sit (or stand) in the conference room. OK, we are now ready to roll. Create a new document in Google Docs and give it some descriptive name (like “Launch of Blue Widgets Version 2”) - this will later become the title of our blog post. skip to main | skip to sidebar
Google Social Search at LinkedIn Beats Google Written by Bernard Lunn / May 21, 2008 11:15 AM / 12 Comments I just found a more useful way to search than Google. (Sort It only works for a defined use case, but, in a search market that is 85% going on 90% Google-dominated, this can still be significant. ReadWriteWeb RWW Network
Google Tutor Your how-to guide for Google with Google tutorials, tips for using Google and advice. 5 Excellent Productivity Tips For Google Reader Written by: Abhijeet Mukherjee on Wednesday, June 18th, 2008 Posted to: Reader 6 comments, add yours! There are no doubts about the fact that Google Reader is the best browser based RSS reader available. Master the Google Reader Keyboard Shortcuts It has some excellent features and helps you to easily deal with a large number of RSS feeds.
social tagging help drive B2B web traffic? sites, the company achieved first-page position on Google for a dozen key search terms (in the top three spots for half of those terms). For the WebMarketCentral web marketing site, and this blog, SEO improvement was modest: little impact on Yahoo or MSN, and an average of an 11-spot improvement on Google. social tagging Does Web 2.0 There is a general sense that the answer is "yes" due to both direct referral and its impact on SEO, according to sources such as Profitimo , Anything Goes Marketing , WebProNews , Digital Telepathy and others
If the intention of your blog is to drive traffic to your main website for lead generation, then you should be using the keywords on your blog that matter most on your website. To oversimplify it, if you want to sell more ERP software , you should use keywords like “enterprise software,” a lot on your blog so that Google associates your blog with your company’s area of expertise. Owning” a keyword Image by LollyKnit via Flickr I
Google is screwed up. Yes, our friend Google is in need of...an As Jaan Kanellis recently wrote in Google Previous Query Reason For Crazy Google Rankings? To an increasing degree over the last couple of months, however, Google returns very different results than the other leading search engines, even when the others agree. I say that not to be in any way disparaging of the world's most important search engine and online advertising platform (after all, this is a Blogger blog), but rather out of sincere, heartfelt concern.
While ad equivalence can be used too, I’m not a fan of this method as I point out in my next bullet point. Incoming Leads, Inquiries: There are a couple of free tools such as Quantcast and Google Analytics that provide good detail about your incoming traffic. For example, Twitter is quickly becoming a driver of traffic to my blog or answering a question on LinkedIn can lead to an inquiry about your services. Increased Links: Before you start your programs, take a quick snapshot of sites that link to your website. Copyright 2007 by noblelgnoble
MySpace and Facebook sign real-time search deals with Google Google Announces New Offerings in Real-Time, Mobile and Social Search Google Removes Page Rank from the Webmaster Tools Brightcove by Google - $500-$700 million Here is our 2009 year in review.  Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news.
I've included links to his comprehensive look at how social tagging can help drive B2B traffic below. This person is responsible for establishing programs that drive the organic traffic to your website. Whether you're working with your client or have access to analytic information, reviewing traffic patterns to these specific pages will be one way to measure the effectiveness of your program. Tom Pick, B2B marketing expert and author of The WebMarketCentral Blog , wrote a great series of posts about social tagging. Instead of repeating Tom's excellent work, my question
Answer: It’s true that you may have generated Web traffic from the same people anyway, but there [...] ...Tags: Tags: Google AdWords SEM SEO Search Engines search marketing paid search PPC search engine marketin A client writes: “If we include our company and product names as keywords in our PPC (paid search) campaign, won’t we simply be cannibalizing our SEO effort, i.e. paying for clicks that we otherwise would have generated for free?” Answer: