Trending Sources

7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Here are 7 ideas for increasing booth traffic and lead volume at the show: 1. Plus, as a physical medium, direct mail provides creative options to drive booth traffic and track response – for example: “be one of the first 50 people to bring this postcard with you to our booth and get a free [insert free gift here].” (Tip: always limit response; it caps your expense and drives urgency.). 2.

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Tools that help monitor and measure social traffic

Biznology

These types of tools can give you the big picture of where your traffic is coming from, who they are, and what they are doing. Today we will explore different tools that help monitor traffic and the effectiveness of your social media campaigns. Channel Specific Monitoring and Traffic Tools. Like Facebook Insights, it only reports on traffic and data for your Twitter account.

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The Six Best Google+ Marketing Tools

Webbiquity

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools.

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17 Realistic Ways to Get More Website Traffic

Act-On

Traffic is to digital marketing like gasoline is to an engine. So it’s not too surprising that web traffic usually comes in at the top of the list for content marketing goals. Trouble is, traffic can be hard to get. It’s not uncommon to invest months of work in content marketing before you see any significant traffic. But it is a way to get traffic to your site.

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B2B Marketing Trends for 2016

website traffic, brand. video traffic accounts for more than half of mobile internet traffic, so it's. improve their online visibility, web traffic, visitor engagement, and lead generation. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. B2B Marketing. know which half." Look for. content.

How to Get More Blog Traffic – Content Promotion Checklist [Infographic]

Webbiquity

Of course blog posts and other noteworthy content should be shared across Facebook, Google+, Twitter, Instagram, and LinkedIn. With apologies to George Berkeley , if a blog post is published but no one shares it on social media, does it make an impact? What does that mean, exactly? The helpful content promotion checklist infographic below from CleverClicks is an excellent guide.

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Where Did My Website Traffic Go?!

Haley Marketing

Upon looking at the clients that I monitor through our blogging and social media program, I saw a pretty significant trend in a decrease in website traffic during the second half of 2015, and especially in the final months of the calendar year. Staffing Website Traffic Naturally Drops in the Fourth Quarter. In 2014, fourth quarter website traffic was down 10.2 percent ).

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Seven Expert Google Analytics Guides

Webbiquity

Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection. How to Quickly (and Correctly) Track Google Analytics Across Multiple Domains by Moz. Image credit: iMedia Connection. It’s very common.”

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8 Things Your Website Needs to Increase Traffic and Sales

Vertical Response

If you’ve been scratching your head trying to understand why your website isn’t getting much traffic , keeping visitors’ attention or converting visits to actual sales, we’ve got some tips to help solve this issue. The solution: To see if your website has a mobile-friendly design, Google offers a free “Mobile-Friendly Test” app. mobile version.

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B2B Marketing Trends for 2016

website traffic, brand. video traffic accounts for more than half of mobile internet traffic, so it's. improve their online visibility, web traffic, visitor engagement, and lead generation. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. B2B Marketing. know which half." Look for. content.

7 Factors That Could Be Skewing Direct Traffic In Google Analytics

EMagine B2B Blog

The common definition of direct traffic is when visitors reach your website by typing in your website’s URL or having a page of your site bookmarked. Unfortunately, misunderstandings of direct traffic make it hard for many marketers to accurately utilize their website traffic data to make meaningful insights and decisions. Google Analytics SEO So what? We want to know!

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Five good reasons to ignore Google

grow - Practical Marketing Solutions

Google is holding us back. Think about how much of what we create, and how we create it, is influenced by Google’s rules (or what we know of them). Conforming to SEO best practices forces us into a very small creative box, and the more we we get creative and stray from that box, the less likely we will show up in Google’s search results. Google is holding us back.

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How To Increase Referral Traffic And Get More Leads

Hubspot

Most marketers have one goal in common: increasing the amount of traffic to their website. The problem is that SEO takes times, PPC is expensive, Google is becoming oversaturated with blog content, and social media has always had a problem proving ROI. One often overlooked tactic that can potentially have the greatest impact is referral traffic. What Is Referral Traffic?

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. Many of this year’s best posts about Google’s newest social platform were written early in the year. You can!

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B2B Marketing Trends for 2016

website traffic, brand. video traffic accounts for more than half of mobile internet traffic, so it's. improve their online visibility, web traffic, visitor engagement, and lead generation. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. B2B Marketing. know which half." Look for. content.

5 Traffic-Driving B2B Blog Topic Ideas

KoMarketing Associates

Try setting up free Google Alerts for common terms in your field, or use a site like SocialMentio n or Google News to see what is making the rounds on other news sites and social media. KoMarketing regularly writes B2B marketing industry news stories, which has helped drive traffic, educate clients, and make them a top resource for B2B news in Google News. Testimonials.

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Pinterest: Who Pins Your Content & How Much Traffic Do They Drive

Digital B2B Marketing

The latest report shows Pinterest now drives more traffic than Twitter. You may want to know not just how much traffic Pinterest is driving but also what users are pinning your content and driving the most traffic. Recently I published tricks I have learned to discover who is sharing your content on Twitter and LinkedIn and how much traffic each is driving.

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Changes in Google Searches Could Hurt Website Traffic: Learn What to Do

Vertical Response

Have you noticed Google is supplying answers to questions right on the search page? This feature, which Google calls Instant Answers is handy, but it can have an adverse effect on your company’s website traffic. Google is constantly making changes like this. However, there are a few DIY tasks that you can do to keep traffic flowing to your website. 1.

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The Fundamentals of Increasing Web Traffic from Social Media

Modern B2B Marketing

With a shrewd social media management strategy, you can create an experience for your followers that naturally funnels them towards what you have to offer, ultimately increasing your web traffic. Thus, social traffic is something that B2B marketers need to get right.  Here are 3 ways you can increase web traffic via your social marketing efforts: 1. So, why not you? The result?

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Social Media Referral Traffic Tactics

EMagine B2B Blog

The following tactics will help your business determine how to generate leads via referral traffic. There are some social media channels better poised to offer referral traffic benefits than others, some of the big players include: LinkedIn : For business to business organizations, LinkedIn is by far the best network to generate leads. By Hannah Beacham. Multi- Network Effort.

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Google “mobilegeddon” starts today — are you prepared?

Biznology

If your site isn’t mobile-native today, April 21, 2015, you might lose a little under 50% of all of your search traffic. You’re in luck if you’re on the East Coast: Google’s on PST. Mobilegeddon Checklist: How To Prepare For This Week’s Google Mobile Friendly Update: Are you ready for Mobilegeddon? Big Google mobile algorithm update on 4/21/2015.

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How to Get More Blog Traffic – Real World Data

Webbiquity

Every blogger wants more traffic. So where does blog traffic come from, and how does this change over time? What’s important here isn’t the specific results from this blog, but what those results say about how to get more traffic to your blog. Don’t expect miracles right out of the gate, or get discouraged by low blog traffic at first. How to get it?

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4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device. Google Search Console Search Analytics Report. Example Three: Traffic Expansion.

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What To Do If Your Website Traffic Is Down

Hubspot

You’ve noticed a dip in website traffic. Keep in mind that Google updates its algorithm between 500 and 600 times per year — and that doesn’t even include the major updates such as Panda (2011's emphasis on strong content) and Penguin (2012's crack down on over-optimizing and keyword-based anchor text). Well, your website's authority tells Google a lot. Step 1: Check your code.

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Direct Traffic Isn’t A Channel, It’s The Lack Of Proper Attribution

bizible

As a B2B marketer myself, I personally understand the frustrations of going into your analytics dashboard and seeing that “direct traffic” makes up a substantial portion -- it may even be the primary channel source -- of your visits and leads. However, direct traffic is actively detrimental to your marketing, and you should want to decrease your direct traffic as much as you can.

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You’ve Got Traffic. Now What?

Industrial Marketing Today

You’ve done all the hard work of optimizing (SEO) your industrial website and now you have a steady stream of traffic to your site. The other half is all about converting that traffic into leads and customers. That’s because no one has taken the time to explain to these people about the value of looking at their Google Analytics. It truly is an “a-ha moment” for them when I go over their Google Analytics and explain some of those key site statistics. What then is the solution for converting website traffic to leads? Congratulations! Really?

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Google is a lying liar that lies

Biznology

The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots  – Google is smart. And Google acts pretty dumb. Do it! Do it!

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How to Drive Traffic From Social Media

WindMill Networking

In that time, we’ve focused heavily on driving traffic to your site from social media activity, dug deep into each of the main social networks, and looked at different tools to help measure and monitor your traffic. This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Twitter | Facebook | Google+ | LinkedIn |. How to Drive Traffic From Social Media by Lilach Bullock - Maximize Social Business. Social Media Traffic Generation It’s been nearly 3 years that I’ve been a guest contributor for Maximize Social Business.

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Use Google Analytics to Discover the Quality of Your Social Media Traffic

WindMill Networking

Google Analytics is a valuable tool for website owners that can give you so much useful insight into your visitors and how they are using your site. Leah Mazur contributes a monthly column on Social Media Traffic Generation. Use Google Analytics to Discover the Quality of Your Social Media Traffic by Leah Mazur - Maximize Social Business. Social Media Traffic GenerationThis information allows us to be constantly improving our marketing strategies and making them better. However many feel overwhelmed with all the data available in their analytics. Leah Mazur.

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Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits. The problem is, Google+ Brand Pages are not the ticket to SEO success. In fact, if you focus your Google+ efforts on your new brand page, you will miss the most important search benefits of Google+.

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How to Optimize Your Existing Blog Content for Traffic & Conversions [Live Google Hangout]

Hubspot

So what if I told you that your blog could generate leads and traffic without you having to create new post every single time? In this live Google Hangout, Uberflip's VP of Marketing Hana Abaza and HubSpot's Principal Marketing Optimization expert Pamela Vaughan are joining forces to teach you how to optimize your blog to generate traffic and leads. Where: Live Google Hangout.

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. It’s “the linchpin of Google’s plan to own the entire internet” (see below for the source of that quote). ”).

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10 Tips for Getting Long-Term Traffic to Your Content

Hubspot

We'll excitedly watch as we see a burst of new traffic to our site. You can start by analyzing topics that you have published in the past to see how well they have continued to attract traffic. When you look at your last thirty days worth of traffic, identify which pieces of content not published recently are driving significant traffic. We then hit publish. It’s simple.

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How Content Curation Can Drive Traffic

WindMill Networking

Over the last 18 months we have seen content curation evolving…perhaps maturing to the point where, in 2015, it will […] Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Lilach Bullock | Twitter | Facebook | Google+ | LinkedIn | How Content Curation Can Drive Traffic by Lilach Bullock - Maximize Social Business. Social Media Traffic Generation Lilach is highly regarded on the world speaker circuit and has graced Forbes and Number 10 Downing Street with her presence.

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Google demands your papers with the Hummingbird algorithm update

Biznology

Why is Google being such a dick? Because there’s not only billions of dollars being spent of getting to the top of Google, but everything to lose — losing just one spot, going from 2nd to 3rd, to say nothing about going from a top-three organic result on Google to the fifth spot. also rock a 78 Klout score (maybe that matters to Google? Google Bourse.

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How to Generate Social Traffic Using StumbleUpon

WindMill Networking

Almost 2 years ago, a small website with only 12 million users managed to surpass Facebook, the social media king that had 600 million users at the time, as the number one traffic generating social media network. In the meantime, Facebook got a billion users and with this incredible rise it also regained its place as the number 1 traffic generator. So how does this happen? shortner.

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4 Smart Ways to Keep Up With Google in 2017

Hubspot

Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads. Video marketing is an engaging content format that can diversify traffic. png">. The solution?

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A Simple Guide to Web Traffic Terms

Hubspot

If that''s your way of thinking, you could be misinterpreting your traffic data and making some ill-informed decisions. pageview (in Google Analytics ) or a view ( in HubSpot ) is counted when a page on your site is loaded by a browser. session -- which is specific to Google Analytics -- i s a group of interactions that take place on your website within a given time frame.

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How and Why To Set Your Site Up for Google’s Rich Answers

Act-On

What’s a “rich answer”? A “rich answer” is any attempt by Google to answer the searcher’s query in search results in a way not requiring a click through to a website.             – Eric Enge, CEO of Stone Temple Consulting. Featured Snippets:  These are results extracted by Google from third-party websites and shown at the top of the web search results. Consider a quiz. An app.

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