Contently
JANUARY 11, 2023
Today’s consumers expect personalization at every touch point. As countless marketing messages flood email inboxes, McKinsey research suggests 71% of customers expect the messages they receive from brands to be personalized—and 76% are frustrated when they’re not. Personalization takes many forms.
Webbiquity
OCTOBER 9, 2018
Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content. Image credit: Autopilot.
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Madison Logic
FEBRUARY 14, 2024
The desire for personalization among B2B buyers is growing louder. At a time when solution options seem endless, standing out is critical—and personalization is the answer to true differentiation. According to Gartner, 86% of B2B customers expect companies to be well-informed about their personal information during interactions.
Contently
OCTOBER 18, 2023
Many consumers would probably agree that we’re in dire need of a customer experience transformation—after all, how many times have you scrolled past an ad and thought, “Ugh, why is this clogging up my feed?” Perhaps that’s why search ads have a measly 6.1% Follow these four steps to get started.
Marketing Insider Group
DECEMBER 2, 2020
We need to take the shift off MQLs and how many accounts are in the pipeline and put a greater focus on creating a more personal connection. That’s how you can double and even triple your revenue without adding more accounts to the pipeline. The Need for More Personal Account-Based Marketing. Create an a-ha moment.
Marketing Insider Group
AUGUST 19, 2020
It seems impossible to discuss present-day martech without mentioning personalization. Customized experience – once a differentiator and now a commodity – is at the forefront of every marketing strategy these days, and both consumers and companies alike are obsessed with personalization. Not all personalized efforts are created equal.
Content4Demand
SEPTEMBER 24, 2021
Informing Content Based on Interest. There are multiple types of intent, but for purposes of this conversation I’ll describe account-level intent and person-level intent and provide the use cases for account-based intent. Targeted content syndication is typically found at the top of the funnel (Pre-MQAs or leads).
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