DivvyHQ

JULY 8, 2022

What is content benchmarking? We're answering these questions and providing practical guidance on specific techniques and tools in today's post. And why should you be making it a regular part of your content marketing reporting? Let's go!

Advertising Benchmark 122

Advertising Benchmark Marketing Report Content Marketing Content 122

Navigate the Channel

JULY 12, 2023

Benchmarking industry standards can guide email marketing goals. Before we get into the benchmarking and metrics, let’s reinforce the value of B2B email marketing and doing it well. What are the right metrics to benchmark, if “many” marketers are focusing on the wrong ones? Math is fun!

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

ClearVoice

SEPTEMBER 12, 2022

Rather than being reactive with your SEO efforts, why not prioritize benchmarking in your content marketing strategy? What is SEO benchmarking? A benchmark is a standard used to measure performance, typically in business. What benchmarking is not. Benchmarking is not chasing every algorithm change.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

Bionic

JANUARY 16, 2020

Bionic today unveiled a new ad sales tool that enables ad salespeople to benchmark their advertising programs against their competitors’ advertising programs. The purpose of this tool is to help ad salespeople to understand their position in the marketplace – including market share – and to gain competitive insights.

Advertising Benchmark 52

Advertising Benchmark Paid Search Agency Ads Tools 52

Benchmark Email

MARCH 8, 2023

Whether you’re an expert at building emails or an email marketing beginner, Benchmark Email’s suite of smart email marketing tools can ensure your emails stand out in crowded inboxes.

Advertising Benchmark 74

Advertising Benchmark Email Marketing Features Campaigns 74

Benchmark Email

FEBRUARY 9, 2021

SAINT LOUIS, MO, February 9, 2021 — Benchmark Email, a leading software as a service provider of sales and marketing solutions for SMBs, today announces that it acquired Contacts+, a subsidiary of Denver-based FullContact.

Advertising Benchmark 98

Advertising Benchmark Acquisitions Contacts Marketing Management 98

Optinmonster

NOVEMBER 7, 2023

Average Ecommerce Conversion Rate Benchmarks The average ecommerce conversion rate is a benchmark for measuring your site’s performance against others. For the most accurate benchmarking, businesses should compare their conversion rates against the most relevant and recent data within their niche and market.

Conversion Rate 71

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 71

NetLine

FEBRUARY 23, 2023

The Three R’s continue to be the common thread found throughout each answer and insight within Momentum ITSMA & ABM Leadership Alliance’s 6th annual benchmark study for B2B marketers. But what, specifically, should they expect to learn and adapt to? Download your copy of Elevating ABM today.

Account Based Marketing 105

Account Based Marketing Advertising Benchmark ABM Studies 105

Top Rank Marketing

NOVEMBER 10, 2023

rolls out with 16 new features Search giant Google has released an array of new changes and features to its popular Google Ads Editor product, including new ad strength and deep linking updates, as the firm seeks to streamline the tool, Google recently announced. Rival IQ Google Ads Editor version 2.5

Advertising Benchmark 111

Advertising Benchmark Marketing Report B2B Marketing Linkedin 111

Valasys

MARCH 17, 2023

This means that you need to set a Facebook Ads Benchmarking to assess that effectiveness. Benchmarks are an excellent tool to help you evaluate your ads’ performance and how they compare to your industry peers. It’s worth noting that benchmarks can vary between industries. But fear not! So, let’s begin!

Cost per Acquisition 52

Cost per Acquisition Advertising Benchmark Cost Per Click Facebook 52

Benchmark Email

NOVEMBER 1, 2023

So,… The post 42 Best Sales Prospecting Tools for Sales Teams in 2023 appeared first on Benchmark Email. But it is not as easy as sending a simple message randomly to people. Most sales reps consider prospecting to be the toughest part of the sales process.

Tools 98

Tools Best Practices Advertising Benchmark Process 98

Sprout Social

APRIL 5, 2022

Ideally, you should use your own data as Facebook video benchmarks so you can compare how your performance changes over time. But it gives you a Facebook video view rate benchmark that you can use in your campaign measurement. As such, engagement data can serve as Facebook video benchmarks to inform your video content strategy.

Advertising Benchmark 126

Advertising Benchmark Facebook Video Marketing Cost Per Click 126

Sprout Social

MARCH 7, 2024

In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools. Benefits of a competitive analysis report A competitive analysis report serves as a tool for competitor benchmarking.

Analysis 88

Analysis Marketing AI Examples SWOT 88

Vidyard

MAY 19, 2022

KITCHENER, Ontario – May 19, 2022 – The easing of pandemic-related constraints on in-person meetings and events did not slow rapid growth in the use of video for sales, marketing and other business communications, according to the fifth annual Video in Business Benchmark Report from Vidyard.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Unbounce

APRIL 15, 2021

That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) Conversion Benchmark Report for 2021. Introducing the 2021 Conversion Benchmark Report. We found this reduces the impact of outliers (like pages that convert five times better than the rest) on the final benchmarks.

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

Benchmark Email

AUGUST 7, 2023

Traditional email marketing tools can be cumbersome and overwhelming – especially for small businesses that just want an efficient way to send communication. Simplicity is what sets Benchmark Email apart, and we’re always looking for ways to provide a better, cleaner user experience. appeared first on Benchmark Email.

Advertising Benchmark 52

Advertising Benchmark Research Small Business Marketing Efficiency 52

Outreach

AUGUST 24, 2021

That’s why it’s essential to know which email statistics matter, how to compare your performance against industry benchmarks, and ultimately, fold these metrics into a better understanding of buyer sentiment. Email marketing benchmarks can differ depending on the type of business you’re working for and where your clients work.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Vidyard

APRIL 8, 2021

To help you understand the market better, we created the 2021 Video in Business Benchmark Report , which analyzes how businesses create and use video to support marketing, sales, and communications efforts. Our video for sales benchmarks infographic has quick hits for you. Download the 2021 Video for Sales Benchmark Infographic.

Advertising Benchmark 79

Advertising Benchmark Video Marketing Forrester Forecasting 79

Sprout Social

MAY 7, 2024

By utilizing social media monitoring tools that offer advanced TikTok analytics , brands gain valuable insights to steer their strategies in the right direction. In this guide, we’ll define TikTok monitoring, why it’s so valuable, how to do it and six TikTok monitoring tools you can use. What is TikTok monitoring?

Marketing AI 98

Marketing AI Work Management Tools Marketing Management 98

Webbiquity

AUGUST 7, 2018

Broadly speaking, analytics tools help optimize your content marketing efforts by providing four types of information: Trends: What patterns are you seeing on your website in terms of traffic sources and levels, visitor engagement, popular content, and which CTAs are driving conversions? Web Analytics Tools.

Marketing Analytics Tools 209

Marketing Analytics Tools Class Budget Programs Analytics 209

Martech

OCTOBER 5, 2023

A new, free tool from independent analyst firm Real Story Group is designed to show them just that. Tony Byrne, president of RSG (and a MarTech contributor), said the tool came about because marketing executives reported getting an increasing number of questions about effectiveness. .'” Get MarTech! In your inbox.

Peer-to-peer 101

Peer-to-peer Tools Comparison Advertising Benchmark 101

KoMarketing Associates

MARCH 7, 2017

The following is a list of 20+ performance metrics and benchmarks we recommend that B2B marketing managers use to establish performance benchmarks for their search engine optimization programs. SEO Competitive Benchmarking. We would be remiss if we did not briefly address the need to benchmark against the competition.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Benchmark Email

MARCH 15, 2022

Now, coming… The post How to Use AI Copywriting Tools to Level Up Your Email Marketing appeared first on Benchmark Email. However, if your email copy is uninspiring, you run the risk of making your audience apathetic to your drip marketing efforts and either ignore your outreach or unsubscribe to your campaigns.

Copywriting 145

Copywriting Email Marketing Tools Advertising Benchmark 145

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”. Video in Business Benchmark Report. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Hubspot

OCTOBER 18, 2021

One way to get there is through something called "competitive benchmarking" — the process of looking externally to see how your business stacks up against your competitors and industry standards. You might already practice a form of benchmarking in your business. You might already practice a form of benchmarking in your business.

Advertising Benchmark 61

Advertising Benchmark SWOT Lead Ranking Analysis 61

Vidyard

APRIL 8, 2021

To help you understand the market better, we created the 2021 Video in Business Benchmark Report , which analyzes how businesses create and use video to support marketing, sales, and communications efforts. Our video for sales benchmarks infographic has quick hits for you. Not ready to dive into the full report?

Advertising Benchmark 65

Advertising Benchmark Video Marketing Forrester Forecasting 65

Benchmark Email

FEBRUARY 23, 2023

So,… The post 42 Best Sales Prospecting Tools for Sales Teams in 2023 appeared first on Benchmark Email. But it is not as easy as sending a simple message randomly to people. Most sales reps consider prospecting to be the toughest part of the sales process.

Tools 98

Tools Best Practices Advertising Benchmark Process 98

Brandwatch Marketing

NOVEMBER 8, 2023

If you are a social media rookie, this list of the top free social media monitoring tools might come in handy. When looking for a tool, it’s a good idea to try a couple of them and choose the one that suits your needs best. 3) Klout Klout is probably one of the most controversial social media monitoring tools.

Social Media 98

Social Media Tools Media Lead Scoring 98

Webbiquity

APRIL 30, 2020

Are you using efficient Instagram tools to boost your sales? Here’s why you need various tools to support your Instagram marketing efforts, along with guidance to help you determine which tools are likely to work best for you. Eight top Instagram tools to boost marketing. Coronavirus pandemic and economic downturn.

Tools 237

Tools Social Media Social Networks Work Management 237

Benchmark Email

DECEMBER 13, 2021

Sure, there is a widespread belief that social media and chatbots have pushed… The post Email Marketing in 2022: Trends and Useful Tools appeared first on Benchmark Email. Despite what you may think, people keep reading emails and are ready to interact with interesting content being shared with them.

Email Marketing 119

Email Marketing Trends Tools Advertising Benchmark 119

Benchmark Email

JANUARY 5, 2021

Email marketing is such a powerful strategy, yet if the right tool isn’t being used or the right approach isn’t taken, the benefits that come from it will never see the light of day. Don’t become victim to an email marketing strategy that falls flat.

Advertising Benchmark 98

Advertising Benchmark Case Study Case Studies Studies 98

Benchmark Email

FEBRUARY 15, 2022

The complex task of managing your lists,… The post The 10 Best Free Email Marketing Tools appeared first on Benchmark Email. All it takes is knowing your audience, peppering in some personality and a bit of help from a robust email marketing toolkit arsenal. There’s no way to do practical, consistent email marketing alone.

Email Marketing 105

Email Marketing Tools Best Practices Advertising Benchmark 105

Benchmark Email

DECEMBER 20, 2023

Email marketing stands as a cornerstone of customer engagement and… The post Ultimate Guide to Email Marketing for Retail Businesses: Strategies, Tools, and Customer Engagement Techniques appeared first on Benchmark Email.

Email Marketing 72

Email Marketing Marketing & Strategy Marketing Strategy Tools 72

Benchmark Email

JANUARY 5, 2022

… The post 6 Best Social Media Tools for Your 2022 Strategy appeared first on Benchmark Email. There are 4.55 billion active social media users around the globe, representing 57.6% of all people on the planet.…

Social Media 118

Social Media Tools Media Marketing & Strategy 118

Benchmark Email

NOVEMBER 23, 2021

You’re busy, with a lot of other… The post Bulk Email Senders: What Are They and Tools We Recommend appeared first on Benchmark Email. The time it would take to put together hundreds of emails just doesn’t exist.

Tools 122

Tools Advertising Benchmark Email Marketing Efficiency 122

Brandwatch Marketing

JUNE 15, 2022

If you are a social media rookie, this list of the top free social media monitoring tools might come in handy. When looking for a tool, it’s a good idea to try a couple of them and choose the one that suits your needs best. Klout is probably one of the most controversial social media monitoring tools. 1) Hootsuite.

Social Media 144

Social Media Tools Media Lead Scoring 144

Benchmark Email

DECEMBER 18, 2023

Yet, achieving this prowess demands more than financial acumen alone;… The post Sales Enablement in the Financial Sector: Tools and Strategies appeared first on Benchmark Email.

Tools 52

Tools Advertising Benchmark Demand Product 52