Hinge Marketing

MAY 22, 2023

The 2023-24 Marketing Budget Benchmarking Study is the latest edition of this research partnership that is dedicated to uncovering the details of high-performance accounting marketing teams. The High Growth firms are growing over 5 times faster than their Low Growth peers. These are substantial firms.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Martech

APRIL 5, 2024

Can they streamline team organization for these processes? By mapping processes and existing features, you can highlight overlap among various platforms (and help your organization save money by removing such overlaps). The underutilization of martech has unintended consequences. Can it cover all channels of customer communication?

Peer-to-peer 97

Peer-to-peer Paid Search Agency SMS Gartner 97

Sprout Social

MAY 15, 2020

You may have reports set up to measure your own key metrics, but in the course of trying to prove the value of social to your larger organization, you’ve likely run into questions about how you stack up to competitors or how your social presence “should” be going compared to your industry. How social stacks up across industries.

Advertising Benchmark 123

Advertising Benchmark Social Media Media Work Management 123

Aberdeen

AUGUST 6, 2020

This begs the question: What are successful organizations doing differently than their less-adapted peers? Savvy organizations are coping with this new environment by leveraging activities and capabilities that correlate with business resilience and agility.

Advertising Benchmark 52

Advertising Benchmark Peer-to-peer Video Marketing Lock-In 52

Marketing Insider Group

SEPTEMBER 9, 2020

Use the right marketing metrics to gather insights to maximize your marketing efforts, align with your organization’s business goals, and improve overall performance. You also grow organic traffic, which is free. Leaders are looking beyond engagement numbers and qualified leads. How much is marketing contributing to revenue?

Cost per Lead 259

Cost per Lead ROMI CPL Churn Rate 259

Heinz Marketing

MAY 13, 2023

How to Measure the Effectiveness of Your Sales Process by Tristen Taylor Keeping tabs on the effectiveness of your sales process is critical to helping you gauge the health of your sales organization and ultimately learning how to sell better. Here are some KPIs that you can use to assess and benchmark sales leaders and managers.

B2B Sales 102

B2B Sales Peer-to-peer B2B Advertising Benchmark 102

Top Rank Marketing

FEBRUARY 1, 2017

This half-competitive, half-isolated feeling is why marketing benchmarks are so valuable. This half-competitive, half-isolated feeling is why marketing benchmarks are so valuable. Benchmarks help us determine if our strategies, investments and results are comparable to our peers. 1: Marketing Organization and Technology.

Advertising Benchmark 52

Advertising Benchmark Marketo Account Based Marketing Organization 52

Valasys

JUNE 25, 2019

Competitive benchmarking helps marketers delve into the vital KPIs of their competitors which eventually improves their data-driven decision making significantly. For B2B marketers entering Social Media advertising, aligning social media objectives with business objectives of the organization remains the biggest challenge.

Advertising Benchmark 58

Advertising Benchmark Social Media Peer-to-peer Media 58

Sprout Social

FEBRUARY 8, 2024

Competitor mapping involves using competitive benchmark data to help you make decisions about the business, and gain intelligence about your competitors’ strengths and weaknesses. For example, monitoring competitive benchmark data can help you set realistic goals and metrics. It’s like preparing for a championship game.

SWOT 109

SWOT Comparison Peer-to-peer Analysis 109

Martech

FEBRUARY 13, 2024

This blueprint provides actionable steps for martech alignment within your organization. Your active collaboration with C-suite peers is pivotal in achieving and maintaining martech-business alignment. Your martech decisions must align with and advance your company’s core business goals for the next one to two years.

Marketing Automation Services 93

Marketing Automation Services Work Management Lead Scoring Lead Ranking 93

Golden Spiral

APRIL 18, 2019

If you’re a healthcare technology solution provider, you need to understand the top pain points for key stakeholders in provider and payer organizations. program recognizing healthcare organizations that use innovative and disruptive technologies to advance health and care. Not sure where to start looking? That’s why we’re here.

Work Management 102

Work Management Marketing Management Research Organization 102

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. A history of ABM ABM’s roots are traced back to the customer-centric philosophy propounded by Don Peppers and Martha Rogers in their work, “The One to One Future.”

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Zoominfo

NOVEMBER 1, 2018

For those not familiar with the concept, demand generation can be defined as the process of engaging buyers with relevant and personalized content throughout every stage of the buyer’s journey, to build and sustain the demand surrounding an organizations product or service. Your best buyers are most active on social platforms.

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204

markempa

AUGUST 1, 2017

Despite all the time, money, resources spent on improving sales productivity, just 13% of sales people produce 87% of revenue in a typical organization according to the Sales Benchmark Index. Let me explain. So, what do the 13% high achievers have that others don’t? They connect emotionally with their buyers. Brian: It is.

Sales Qualified Leads 324

Sales Qualified Leads Peer-to-peer Buyer Personas Work Management 324

6sense

NOVEMBER 10, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,200+ CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. For much of recorded sales history, the prime directive has been: Sell to VITO (the organization’s Very Important Top Officer). Here are a few Aha! Deep Fakes’ .

CMO 62

CMO Peer-to-peer Cross-Selling Work Management 62

ANNUITAS

AUGUST 4, 2020

Many organizations believe they know their buyer well. What needs to change and what steps need to be taken to better align the marketing and sales organizations around an end-to-end demand process? The Insight Phase. We also need to differentiate these insights. They have built personas and they have detailed product marketing plans.

Planning 147

Planning Marketing Plans Demand Peer-to-peer 147

NetLine

MARCH 21, 2022

In Embedding ABM: Next Steps for Market Leadership —ITSMA and the ABM Leadership Alliance’s fifth annual ABM benchmark study—you’ll learn about the current state of ABM and the five ways that ABM leaders stand apart to generate more substantial results. What’s the true impact they’re experiencing? Let’s dive into their findings.

Account Based Marketing 52

Account Based Marketing ABM Advertising Benchmark Studies 52

Martech

JANUARY 30, 2024

Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. How will it impact your marketing and your marketing technology? got rid of all advertising and tracking cookies last July. We took a slightly different approach.

Paid Search Agency 120

Paid Search Agency Marketing Attribution Top of Funnel Companies 120

Martech

JUNE 29, 2022

“The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.” The Benchmarks findings. Fragmented data on the customer journey.

Ideal Customer Profiles 105

Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 105

Sprout Social

SEPTEMBER 18, 2023

Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. Look for industry benchmarks to gain insights into what your competitors are spending on marketing. Managing social media and other marketing channels in this economy can be challenging.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

ANNUITAS

DECEMBER 14, 2022

He added the final details to his presentation, outlining the demand process model, benchmarking and the quantitative modeling showing the ROI and ramp plan for the new GTM strategy. Not just a marketer, though—Randy considered himself a growth marketer, and he had a vision. “Can’t you see? ” His friends merely laughed.

Marketing Analytics Tools 130

Marketing Analytics Tools Planning Peer-to-peer Ideal Customer Profiles 130

markempa

OCTOBER 12, 2011

You should be, too, if you’re eager to find out how you r peers are responding to today’s marketplace, and how this represents an unprecedented opportunity to drive the highest performance from your marketing efforts. Tweet I am especially looking forward to the next B2B Lead Roundtable webinar. We weren’t surprised by their responses.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Peer-to-peer 120

ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Zoominfo

NOVEMBER 1, 2018

For those not familiar with the concept, demand generation can be defined as the process of engaging buyers with relevant and personalized content throughout every stage of the buyer’s journey, to build and sustain the demand surrounding an organizations product or service. Your best buyers are most active on social platforms.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Social Media Demand 130

SmartBug Media

JUNE 9, 2023

As your business grows, your email marketing needs change, and strategies that worked for a small organization don’t always translate to a larger one. Benchmarking capabilities provide access to Klaviyo peer and performance data to help you prioritize campaign priorities and resources. Your email and SMS systems can’t co-exist.

Peer-to-peer 52

Peer-to-peer SMS Work Management Deliverability 52

6sense

JANUARY 20, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. We covered a wide range of topics — what investors want to hear, which potential executive peers need to be part of the process, red flags to watch for, and more.

CMO 62

CMO Peer-to-peer Sample Account Based Marketing 62

Marketing Insider Group

MARCH 18, 2020

When it comes to employee advocacy, we tend to start with its benefits in aligning employees to communicate with people outside your company, however, it also strengthens the connections between peers and coworkers inside your company. Start with Your Employee Activation Goals.

Effectiveness 232

Effectiveness Peer-to-peer Guidelines Thought Leadership 232

Zoominfo

APRIL 24, 2020

Over a jarring two day stretch, the World Health Organization (WHO) officially declared COVID-19 a global pandemic , and a day after that, it was declared a national emergency in the US on the same day the NBA suspended their 2020 season. We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success.

Work Management 227

Work Management Marketing Management Intent Data Business 227

6sense

JANUARY 6, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. means of accelerating sales impact, and more leaders across the organization will understand its value. . Too often, this comes from ineffective roll-outs. .

Sales Management 62

Sales Management CMO Top of Funnel Peer-to-peer 62

Vision Edge Marketing

NOVEMBER 12, 2019

Alignment and accountability are the first steps every aspiring Marketing organization must take to improve its performance management and measurement (MPM). Alignment and accountability are the first steps every aspiring Marketing organization must take to improve its performance management and measurement (MPM).

Planning 159

Planning Peer-to-peer Work Management Paid Search Agency 159

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). As it pertains to tactic effectiveness, software marketers claim to get better results from webinars than their B2B peers do (71% vs. 61%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

LeanData

SEPTEMBER 22, 2022

In July and August, LeanData, along with Atrium, Clearbit , Modern Sales Pros and RevOps Squared , surveyed sales and marketing leaders to benchmark inbound and outbound sales pipeline performance, as well as the associated metrics used to measure and report upon pipeline performance. Data discipline missing from many sales pipelines.

Cost per Lead 52

Cost per Lead CPL Peer-to-peer Advertising Benchmark 52

Marketing Insider Group

DECEMBER 11, 2019

Link game incentives to corporate benchmarks: Prizes and other incentives associated with gamification shouldn’t just be appealing to your employees; they should also advance the company’s strategic goals. A monetary incentive isn’t compatible with satisfaction that comes from within. The game shouldn’t be boring.

Social Media 182

Social Media Media Marketing & Strategy Peer-to-peer 182

Onalytica B2B

NOVEMBER 15, 2018

The concept of your employees being influencers may sound odd to some. When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Sprout Social

JUNE 15, 2021

As you scroll through the Index, keep an eye out for our 2021 Content Benchmarks Report and The Digital Natives Report , as well as the Sprout Social Index™, Edition XVII: Accelerate PDF compiling the full dataset plus a few surprises. If it feels like competition is heating up (and fast), you’re not alone.

Peer-to-peer 115

Peer-to-peer Social Media Advertising Benchmark Marketing Report 115

markempa

NOVEMBER 19, 2012

Tweet In the MarketingSherpa 2012 Lead Generation Benchmark Report , we asked 1,915 marketers about traffic volume and traffic that converts. Let’s look at what your peers thought of this data …. Which best describes the type of organization you work for? Here’s what the data revealed …. Click to enlarge. Click to enlarge.

Organic Leads 120

Organic Leads Lead Generation Traffic Peer-to-peer 120

Martech Advisor

DECEMBER 6, 2019

Customer Lifetime Value (CLV) Benchmarks. Unless you want to drive blind-folded, customer lifetime value is a critical metric for any organization’s capacity to remain or become profitable. Customer Lifetime Value (CLV) is defined as the entire value of a customer to a brand for the entire relationship with that customer.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59