Companies by and large are being affected — either positively or negatively — by the economic changes brought upon buy the COVID-19 pandemic. Some industries are suffering to the point of closing their doors permanently, whereas others are not only surviving, but thriving.
This begs the question: What are successful organizations doing differently than their less-adapted peers?
Savvy organizations are coping with this new environment by leveraging activities and capabilities that correlate with business resilience and agility. They’re finding opportunities to grow and expand their business through investments in new technology that support the digital workforce, simplified operations, and service innovations, etc.
In the video below, Aberdeen’s SVP of Research, Mike Lock and his team of market insight analysts take a look at the results from their recent survey of nearly 2,000 companies that explored the state of the market in today’s altered reality brought on by the COVID-19 pandemic.
Watch here for more insights:
For more industry specific research related to how COVID-19 continues to impact the market, check out Aberdeen’s B2B Research Spotlight.
