Metadata

OCTOBER 6, 2021

When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How long should your ad text be?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. For example, I asked to come up with buyer personas for the campaign: Come up with buyer personas we are targeting on Facebook and craft a copy for each one.

Social Media 108

Social Media Advertisements Advertising Tools 108

NuSpark Consulting

MARCH 30, 2016

If the event has a Facebook page, post some compelling content in order to begin branding yourself as a thought leader. Geofencing is a unique mobile advertising tactic where you can target prospects at locations of interest via mobile ads and mobile apps. Facebook Interest ads. Example of a geofence.

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

Metadata

OCTOBER 6, 2021

When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How long should your ad text be?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Anyword

JUNE 22, 2022

Different ways to leverage expertise in your ad copy. Here we have some examples of Prime Day copy from previous campaigns that generated higher conversion rates: Notice a trend in all of these ads? Whether it be in the headline or ad copy, all of these high-performing Facebook ads mentioned Amazon or Prime Day.

Amazon 52

Amazon Paid Search Agency Ads CPC 52

Hubspot

JULY 31, 2018

Facebook announced today that it has found evidence of another coordinated election interference campaign on its site -- a likely effort to influence the 2018 U.S. This is the second instance of a high-profile effort to weaponize Facebook with the goal of influencing a U.S. Facebook Uncovered Another Election Interference Campaign.

Facebook 51

Facebook Campaigns Paper Paid Search Agency 51

Biznology

MARCH 23, 2018

Here’s another: Google and Facebook are leading the digital marketing revolution. Did you know that both Google and Facebook use dear old direct mail for cold prospecting in their ad sales businesses? I’ve seen actual samples. Budgets continue to shift to digital channels. But hold on.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Sprout Social

OCTOBER 1, 2020

There are tons of variables that go into any given social media ad campaign, though. Why run paid social media ads, anyway? However, there are some key reasons why paid social ads have grown so much in popularity in recent years. In contrast, social ads essentially ensure that you’re getting impressions.

Social Media 144

Social Media Advertisements Advertising Campaigns 144

Hubspot

JULY 26, 2018

The past 24 hours -- and two years, really -- have not been kind to Facebook. Source: Facebook. By the time the call ended, Facebook's stock price dropping over 23% by the time the call ended. Most People Aren't Surprised by Facebook's Slowed Growth -- and Think the Company Will Recover. Sample size: 695.

Facebook 49

Facebook Sample Privacy Correlation 49

Martech

OCTOBER 12, 2022

Sample sources can be facebook, google, twitter, linkedin (UTM source and medium elements must always be lowercase). utm_content — Tracks the ad or the link where the website traffic is sent to. This lets you test variations of the same ad. utm_term — specifically for paid search activities and for Google Ads.

Marketing Analytics Tools 103

Marketing Analytics Tools Tagging Analytics Google 103

Zoominfo

JANUARY 15, 2021

A lead magnet can be anything from gated content like ebooks, whitepapers, e-newsletters or consultations, to free product trials, free tools, demos, or samples. Paid social advertising can be an effective method to get your it in front of a lookalike audience on Facebook, Instagram, and even LinkedIn. Get Your Lead Scoring Right.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Sprout Social

APRIL 25, 2024

Facebook marketing strategy template Facebook is synonymous with social media. This spreadsheet template provides a framework for revamping and revitalizing your Facebook marketing strategy. This spreadsheet template provides a framework for revamping and revitalizing your Facebook marketing strategy. Get the template 17.

Social Media 103

Social Media Template Work Management Marketing Management 103

Sprout Social

JULY 7, 2016

billion people logging in daily, Facebook is a huge resource for your business. Facebook Business Pages need to be treated differently from your personal profiles. There’s plenty of competition for attention on Facebook, but that means a lot of opportunity for inspiration too. Define Your Facebook Goals.

Facebook 72

Facebook Tips Business Webinar Metrics 72

Hubspot

NOVEMBER 30, 2016

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. The lesson for Facebook marketers?

Facebook 28

Facebook Paid Search Agency Work Management Ads 28

Marketing Insider Group

DECEMBER 3, 2020

Some ways influencers can help your business are that they could write guest posts, share your blog, and post Instagram or Facebook stories using your product. By simply adding a personal touch to your products or services, it can make a big difference. Clients and customers expect speed, and it is your job as a business to deliver.

Differentiation 282

Differentiation Service Product Paid Search Agency 282

Bluetext

SEPTEMBER 3, 2021

Have you ever searched for a term or product, then had to wade through a sea of ads before you could find what you were looking for? What’s even more frustrating is seeing the same ads over and over again. Decrease Ad Frequency. Another great way to reduce ad fatigue is by updating your creative frequently.

Paid Search Agency 26

Paid Search Agency Paid Content Advertising Agencies Social Media 26

Content Standard

NOVEMBER 13, 2017

Maybe it’s the result of shortened attention spans, or maybe it has something to do with content creators and their ability to create compelling video ad content. Either way, Facebook is jumping on what it sees as a new ad opportunity, launching short-view video ads that will be a mere two seconds in length.

Research 94

Research Video Marketing Case Studies Top of Funnel 94

Contently

MARCH 28, 2018

Sample a product. Augmented reality lets consumers sample products without going to the store and dealing with the hassle that is brick-and-mortar shopping. AR sampling is already a viable way to attract business, but as digital shopping continues to thrive, that sort of testing is only going to become more important.

Brand Identity 167

Brand Identity Branding Storytelling Sample 167

Webbiquity

MAY 17, 2016

Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Sample review: “This is a very easy-to-use tool for brainstorming and creating mindmaps. Sample review: “Super user friendly, works perfect and is very affordable! Showcase reviews: Online Marketing Institute.

Planning 145

Planning Research Tools Best Practices 145

Paul Gillin

OCTOBER 19, 2011

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. I talked to Brody about tips for SMBs that want to optimize their Facebook presence. Facebook pages and apps offer easy ways to collect e-mail addresses.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Unbounce

FEBRUARY 11, 2021

Google Ads and Facebook Ads offer Store Visits conversion types that allow marketers to see how ad interactions can influence foot traffic in a retail location such as a salon, shop, restaurant, or hotel. Facebook Store Visit campaigns are optimized to show ads to viewers that are more likely to visit.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

ClickZ

APRIL 16, 2020

Besides, AR takes away the need to have a large physical inventory just to provide enough samples to be tried on. Major companies like Apple, Microsoft, Facebook, and Amazon are already using AR in their business processes. Besides, AR takes away the need to have a large physical inventory just to provide enough samples to be tried on.

Planning 127

Planning Work Management Marketing Management Paid Search Agency 127

Ontraport

APRIL 14, 2021

In the Awareness sub-stage, your potential leads have likely already been exposed to your brand, and your new goal is two-fold: You want them to click on your ungated (or free) content so they’ll be added to your retargeting list, and you want them to begin to view you as a reliable source of information. Adding tracking to your pages.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

The Customer

FEBRUARY 10, 2023

Moss The jam-packed day-long event featured top brand CMOs, agency CEOs and expert vendors eager to hear and share how adding OOH in their mix adds consumers connections. Adidas itself moved community management to Discord “where we service 50-60K daily active users – it’s a direct dialogue with the community… and we deprioritized Facebook.”

Paid Search Agency 98

Paid Search Agency Work Management Marketing Management Advertising Agencies 98

Hubspot

FEBRUARY 12, 2020

Facebook Messenger Heart Feature. Just before Valentine's Day in 2018, Facebook Messenger's Twitter announced that if you shared that you were "In a Relationship" with a friend you were messaging, celebratory hearts would rain down in your Messenger thread with that person. In the ad, Burger King explains that Kids' Meals are for kids.

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101

Webbiquity

JUNE 15, 2021

Hosting a giveaway on Facebook or Instagram is a great way to encourage your followers to engage with your brand. For example, Dove’s “Real beauty should be shared” contest on Facebook asked fans to fill in the blank with photos. In the case of Dove’s ad, the reward was winners getting to become the next faces of Dove.

Paid Content 288

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 288

Vidyard

OCTOBER 7, 2019

Dive into full courses or sample individual lessons depending on what you’re looking to find out. Register now to save your spot and receive updates about the action: Get notified when new sessions are added, find out when on-demand access to the recordings is available, and get valuable materials related to the sessions.

Resources 99

Resources Video Marketing Advertising Agencies Paid Search Agency 99

Hubspot

JUNE 7, 2013

My buddy over at Nanigans broke some news to me this morning -- Facebook has announced it''s getting rid of Sponsored Stories. To be honest, it''s hard for me to remember how Sponsored Stories differ from the 26 other ad products Facebook has. Marketers found this less useful than simply using a Page post link ad.

Facebook 28

Facebook Ads Product Mobile Advertising 28

Convince & Convert

SEPTEMBER 11, 2015

You can grab a Twitter handle and start tweeting in a matter of minutes; there’s no potentially paralyzing need to fill out a full profile that you can encounter on LinkedIn or Facebook. When they join a chat and get fifty new followers in an hour, they get a sense of accomplishment that takes a lot longer to achieve on Facebook or LinkedIn.

Loyalty 164

Loyalty Twitter Brand Identity Branding 164

Optinmonster

APRIL 29, 2022

Offer Samples. Another way to generate leads for your business is to offer samples or trials. Costco is famous for its food samples, but you can give away sample products or mini services. Adding a bonus item or upgrade can help people decide to purchase your product or service. Create an Experience.

Lead Generation 98

Lead Generation Lead Ranking Generation Lead Scoring 98

Unbounce

JUNE 28, 2022

If you’re a chronic social media scroller, you’ve probably seen typical social media ads that include an embedded link that takes you to the product page. Instagram, Facebook, and Pinterest all offer in-app shopping experiences. But now, social media can also be used as an ecommerce market of its own: social commerce. Source: YouTube.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Webbiquity

JULY 19, 2016

Sample review: “If your competitor is ranking for particular search terms you may be able to write content and start ranking for this content instead of them…Very handy!! Sample review: “Wordtracker is a helpful keyword research tool that allows you to locate the top-performing keywords in minutes.”

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

SocialPilot

MAY 20, 2024

Facebook has given word-of-mouth marketing a whole new meaning. One of the prominent evidence of this is the Facebook Reviews feature. Facebook Reviews are gold. But the question is, how to get reviews on Facebook? What are Facebook Reviews? A Facebook user can leave reviews or comment on the post of the brand.

Facebook 80

Facebook Word of Mouth Business Ideal Customer Profiles 80

Martech Advisor

APRIL 6, 2020

Let’s look at the role of an e-commerce marketer, key skill sets, and a sample job description. In this article, we will look at the role of an e-commerce marketer, the skills required, and a sample job description. PPC, social media, display, native, and remarketing ads are crucial for e-commerce stores.

Marketing Automation Services 103

Marketing Automation Services Work Management Advertising Agencies Marketing Management 103

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). Not to mention the impact of Periscope and Facebook Live. Overseeing organic Facebook and Twitter is one thing.

Paid Social Agency 164

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 164

Tiecas

AUGUST 14, 2023

So it was a reasonably large sample and representative. It’s all done ad hoc by whoever has some time. They were from around the world, from different industries in varying job functions, and working within companies ranging in size from Micro (1 – 9 employees) to Large (1,000+ employees). These findings match what I see on the ground.

Customer Surveys 52

Customer Surveys Content Marketing Marketing Budget Creation Planning 52

Anyword

APRIL 28, 2022

Headlines come in all forms, and as we’ve tested before, the active voice really has an impact on ad performance. Here, we’ll discuss how publishers and marketers across industries can make a very simple change in their ad copy (specifically, for Facebook) and see a boost in performance. Headlines: It’s A Numbers Game.

Conversion Rate 52

Conversion Rate CTR Conversion CPC 52