Navigate the Channel

AUGUST 10, 2017

Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. When done with a bit of planning and creativity, social media can help maximize visibility and attendance at your next big event. At the Trade Show.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

The Point

JANUARY 24, 2017

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy.

Trade Show 100

Trade Show Traffic Demand Creativity 100

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. New platforms are being developed, and new features added to existing platforms, to more closely replicate the live experience. Host virtual conferences, trade shows, job fairs, and more.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Before the Event.

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 92% of trade shows attendees are on the lookout for new products.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Conversica

OCTOBER 30, 2019

We are in the middle of conference season and Marketers are hard at work promoting events, building booths, crafting meeting spaces, selecting swag and giveaways, and polishing their messaging. Needless to say, trade shows and conferences require large investments of time, energy and resources from Event Marketers.

Trade Show 45

Trade Show Marketing AI Enterprise Management Marketing Budget 45

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. How to Track Event ROI in Your CRM.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. Banner ads? co-exhibiting at trade shows and conferences. Host and Exhibit at Live Events.

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

Marketing Insider Group

JANUARY 12, 2021

We’re sharing some of these proven tips with you so that you can implement those that are right for you during your upcoming event. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals. Create Special Packages for Your Mobile Event App.

Tips 298

Tips Co-Registration Microsite Pricing 298

Lead Liaison

AUGUST 13, 2019

So your trade show was a big success! The event helped you capture a lot of leads. Now is the time to consider your post-event marketing strategy. You captured leads at the trade show. Now, post-event, you need to nurture those leads. Everyone knows that digital marketing is the way to go.

Event Marketing 70

Event Marketing Trade Show Paid Search Agency Lead Liaison 70

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

SpotMe Blog

JUNE 29, 2022

With the right virtual event software , you can turn conferences, trade shows, company-wide events, sales events, and product launches into successful hybrid experiences. . Why should enterprise companies host a hybrid event? Hybrid events are the future — especially for enterprise companies.

Event Marketing 52

Event Marketing Enterprise Management Webinar Metrics Paid Search Agency 52

B2B Marketing Analytics

AUGUST 24, 2019

But there is 1 additional tactic in the marketing mix where the engagement times of customers span not just for a few seconds but over a couple of days. Yes, we are talking about events and field marketing, which includes customer user conferences and trade shows.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

sagefrog

NOVEMBER 14, 2023

Diving deep into your decision-makers and crafting well-defined ICPs provide the foundation for a successful B2B marketing strategy, guiding how you communicate with your target audience for maximum effectiveness. This proactive management enhances ad performance and ensures a better quality of leads at a lower cost.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Zoominfo

OCTOBER 5, 2021

While they enjoy their complimentary hot dogs and hamburgers, customers get the chance to interact directly with the people who create, market, and sell your products. Industry events and trade shows Last but not least, trade shows and industry events provide ample opportunity to activate your brand.

Activities 130

Activities Brand Identity Branding Sample 130

Brandpoint

NOVEMBER 15, 2021

If you’re like us, you had email after email flooding your inbox notifying you of conferences and trade shows that were set to be in-person suddenly switched back to virtual, as if we were in 2020 again. How can you incorporate these activities into your marketing plan?

Trends 157

Trends Planning Work Management Contingency Planning 157

Webbiquity

FEBRUARY 21, 2019

Technology plays a huge role in contemporary exhibitions and trade shows. The technology needs to fulfill a goal or objective rather than just adding expense and complexity. Whatever technology you are adding, you need to make sure it aligns with your audience. Guest post by Stephen Lindsay. Does it fit your audience?

Work Management 203

Work Management Trade Show Paid Search Agency Marketing Management 203

Zoominfo

JULY 15, 2019

While they enjoy their complimentary hot dogs and hamburgers, customers get the chance to interact directly with the people who create, market, and sell your products. Industry events and trade shows. Last but not least, trade shows and industry events provide ample opportunity to activate your brand.

Activities 246

Activities Brand Identity Branding Sample 246

Webbiquity

SEPTEMBER 12, 2023

There’s lots, lots more to discover in this study, from concerns about venues and the role of event technology to the challenges of demonstrating event marketing ROI and the top priorities and expectations for attendees when deciding which in-person events to participate in. .” Just 1% strongly disagree.

Marketing Report 307

Marketing Report Event Marketing Stats Paid Search Agency 307

Brandpoint

MARCH 31, 2020

Work must go on, even though a lot of marketing plans look obsolete compared to what they did at the start of the year. Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

SmartBug Media

AUGUST 17, 2022

Are you going to use the “trade show floor” (formerly Club INBOUND) to source new technology and services to improve your marketing ROI? And if you need to prioritize who to reach out to, here are some tips for Further Qualifying Your Trade-Show Leads with Inbound Marketing.

ROI 105

ROI Paid Search Agency Advertising Agencies Trade Show 105

BOP Design

OCTOBER 7, 2020

Bop Design has a current client that has relied on a 1-page website for years because most of their sales were based on networking at trade shows and one-on-one relationship building. Since events and in-person meetings aren’t possible now, they realized they needed a better B2B website to help them with sales and conversions.

Marketing Websites 117

Marketing Websites B2B B2B Thought Leadership Cold Calling 117

SpotMe Blog

JULY 25, 2021

.” There may be a physical event with bonus online access, a primarily online event with limited in-person aspects, or an even blend of both. A live-streamed product reveal presented in front of a limited physical audience broadcasted to millions of people, also with an event app. Trade shows. Team meetings.

Examples 111

Examples Enterprise Management Work Management Conference 111

markempa

AUGUST 25, 2014

Before this program was created, the company had a rudimentary Web presence – essentially no Internet marketing and no digital marketing strategy in place. To create the program, the team began with the website and from there, added paid search and SEO to the digital marketing initiative.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Conversica

NOVEMBER 18, 2019

This year the Conversica team is excited to sponsor and attend OpsStars , a three-day conference focused on providing quality advice and networking opportunities for Marketers, Salespeople, Revenue Operations professionals and Demand Gen leaders. Like many other Event Marketers, we are hard at work crafting our messaging, swag and experience.

Outreach 40

Outreach Practices Trade Show Best Practices 40

SmartBug Media

JULY 31, 2023

Are you going to use the “trade show floor” (formerly Club INBOUND) to source new technology and services to improve your marketing ROI? And if you need to prioritize whom to reach out to, here are some tips for further qualifying your trade-show leads with inbound marketing.

ROI 52

ROI Marketing AI Paid Search Agency Advertising Agencies 52

Delivra

JANUARY 15, 2021

Attend events. Event marketing , like attending trade shows, is one of the oldest B2B product marketing tricks in the book. Events in your industry bring your audience together physically in one place. Run PPC ads. Pay-per-click (PPC) advertising is the gold standard in B2B digital marketing.

Tactics 64

Tactics B2B Marketing Marketing Automation Services Budget Programs 64

Biznology

SEPTEMBER 3, 2015

Kathleen Schaub, vice president of IDG’s CMO Advisory Service, reports that customer events are twice as common (at 48%) as participation in trade shows (27%) among tech marketers. Here’s why B2B companies are jumping into proprietary events. Uninterrupted face time.

Conference 80

Conference Trends B2B Trade Show 80

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. The attendees receive the kit in advance and can start engaging online, and the items in the kit make for a great photo shoot and video to built excitement for the virtual event.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Heinz Marketing

APRIL 24, 2020

If you allow the lead source field to be an open text field, you’ll be wading through values like this: Tradeshow event. Trade show. You can always add to the list later if there is a real ongoing business case for adding a new value. Say you had a whitepaper called “How to get the most from Event Marketing”.

Lead Scoring 98

Lead Scoring Lead Ranking Sales Qualified Leads Leads 98

Martech

JULY 28, 2021

When the pandemic started, we were only weeks away from one of the most important trade shows in our space, the NAB Show,” Rowley said. When the pandemic hit, that show was impacted. His team is watching attendance rates closely and is finding that virtual events are producing more qualified leads, in many cases.

Marketing & Strategy 109

Marketing & Strategy B2B B2B Thought Leadership Trade Show 109

Hubspot

JANUARY 25, 2021

Was it a conference or trade show? These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. That’s why we created this guide — to equip you to leverage event marketing for your own business. events work.

Event Marketing 101

Event Marketing Marketing Budget Planning Work Management 101

Pam Didner

OCTOBER 15, 2022

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Let’s start with the basics of tech event management. However, I know many event managers thrive on managing complex events. Event management is teamwork.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

KoMarketing Associates

APRIL 24, 2014

Keyword strategy , particularly for new website components or sections being added. Social Media Marketing. Live Events & Trade Shows. Casie recently wrote about the mechanisms in pre-show, during event, and post-event marketing that tie-in to SEO link building campaigns.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Martech

AUGUST 25, 2021

Respondents on average gave it a 6 out of 10 likelihood that they would attend an in-person event in the first half of 2022. All of this suggests that the kind of attendance seen in conferences, trade shows and more before the pandemic will not return in the near future. That jumped to 7 out of 10 for the second half of 2022.

Transparency 100

Transparency Work Management Marketing Management Merchandising 100

Bluetext

OCTOBER 2, 2023

There are a few networking features that have been added this year to help you expand your professional network. The best trade show booths have a simple layout, are accessible to attendees, and probably entice visitors with swag. Know the Area Around the Convention Center: The Walter E. Vernon Square in DC.

Conference 42

Conference Trade Show Lead Nurturing Organic Leads 42

Bluetext

FEBRUARY 12, 2020

For a top marketing agency, trade shows are essential events to attend to learn all the tricks of the trade. It is usually a one time a year event where all the major industry players convene to learn about new products, network and promote their brands.

Paid Social Agency 26

Paid Social Agency Paid Search Agency Trade Show First-Mover Advantage 26