Writing on the Web

MAY 30, 2016

The choices for adding features and widgets to your blog can be overwhelming. Everything on your blog should reflect your branding identity, customer personality preferences, and be clear about the kinds of problems you solve for your clients. Your header needs to clarify what the blog is giving to readers. Easy Navigation.

Business Blogging 100

Business Blogging Banners Business Design 100

Writing on the Web

JULY 24, 2013

So he started wearing a lot of white… then he added glitter… and then he took costumes to an extreme and added furs. At the time, everyone wore black tuxedos and played black pianos. He saw that as boring. Does your business blog “wear black?” ” Dress it up appropriately, without being gawkish.

Business Blogging 100

Business Blogging Business Public Relations Internet Marketing 100

Writing on the Web

NOVEMBER 5, 2014

So I’m adding a couple of writing keys I think are also essential for good business blog writing: 9. Yes, I know, this may seem odd because a blog is published on the Internet and open to be read by the great unknown. Use pronouns liberally, address readers as “you” and tell stories using “I” 10.

Blogger 100

Blogger Business Business Blogging Paid Search Agency 100

Writing on the Web

JANUARY 21, 2015

The choices for adding features and widgets to your blog can be overwhelming. When choosing colors and fonts, focus on contrast (the greater the contrast, the easier it is for tired eyes) and be consistent with your font: larger is better.

Design 100

Design Banners RSS Opinions 100

Writing on the Web

JUNE 26, 2015

Researchers Peter De Vries and Ad Pruyn conducted a study of whether recommendations influenced Web site visitors’ decisions when buying digital cameras and choosing tourist destinations. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products?

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

SEPTEMBER 23, 2015

This is perhaps the toughest part – making yourself re-write the same post another time, but this will ensure that your writing is sharper, removing excess words, adding brilliant metaphors, or new material to make it more relevant to your readers.

Business Blogging 100

Business Blogging Creativity Tips Video Marketing 100

Writing on the Web

AUGUST 21, 2014

76 Reasons Why It Would Have Paid You to Answer Our Ad a Few Months Ago. Six Types of Investor — Which Group Are You In? How to Give Your Children Extra Iron — These 3 Delicious Ways. Free Book Tells You 12 Secrets of Better Lawn Care. What do you think? Do you collect headlines and subject lines as inspiration?

Business 100

Business Sample Business Blogging Budget Programs 100

Writing on the Web

JUNE 26, 2015

Researchers Peter De Vries and Ad Pruyn conducted a study of whether recommendations influenced Web site visitors’ decisions when buying digital cameras and choosing tourist destinations. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products?

Trigger Marketing 100

Trigger Marketing Amazon Validation Click Rate 100

Writing on the Web

JULY 16, 2015

Adding voice makes the testimonial alive and credible. Ask clients to write a testimonial for you and suggest they add a few results from working with you. This makes a testimonial specific and more authentic. Ask clients to call a telephone recording system and record their testimonials. Same is true of video testimonials, even more so.).

Ethics 100

Ethics Trust Marketing Focus Group Consulting 100

Writing on the Web

MAY 17, 2011

I find it annoying when I’m served up pages and ads in Spanish or for local businesses. And they don’t ask you, they simply assume way too much. For example, although I live and work from Mexico, I do almost all my business and shopping in the US, in English. That doesn’t interest me.

Facebook 100

Facebook Google Digg Buzz 100

Writing on the Web

MAY 8, 2013

Here’s what Wikipedia reports: Allen’s first television experience had come in 1949 when he answered an ad for a TV announcer for professional wrestling. Allen started off in radio but got his first TV job as an announcer for wrestling matches.

Content Marketing 100

Content Marketing Television marketing Wikipedia Content 100

Writing on the Web

MAY 15, 2015

To earn these links, you must have high quality and value-adding content to share. However, it’s not about links alone, you have to attract high quality links from relevant authority sites within your niche.

SEO 100

SEO Content Marketing Content High Quality Lead 100

Writing on the Web

APRIL 4, 2011

When was the last time you read a white paper that added real value to your research process? Adding multimedia elements to your traditional white paper can drastically increase reader engagement. Is Your White Paper a Sales Pitch in Disguise? Guest Post by Lauren Carlson, SoftwareAdvice.com.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

JULY 9, 2014

She is using quality content, but there needs to be some personal stories added. You want to come across as friendly and professional, and especially as authentic and real. The articles she uses are 1000 words long, with no personal pronouns. Articles could be shorter, but the issue is whether or not they are engaging.

Newsletter 100

Newsletter Work Management Thought Leadership Banners 100

Writing on the Web

APRIL 24, 2013

Depending on how swift your writing and blogging skills are, it can take you 1-2 hours to publish a post of 350-500 words, including the writing, editing, linking, adding an image, and updating social sites. Let’s face it, publishing frequently on a business blog is time consuming.

Business Blogging 100

Business Blogging Business Buyer Personas Custom Publishing 100

Writing on the Web

AUGUST 2, 2010

Ad people, however, copywriters and marketers don’t use this approach. The people who write ads for TV, or print, or direct mail letters have been using persuasion tactics that appeal to emotions rather than reasons. Business professionals approach online content marketing and writing for the web with this mentality.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

FEBRUARY 21, 2013

I don’t mean you should go over board and use the keyword ad nauseum ). You need to repeat the keywords throughout your piece, so readers don’t get off track and can take away some key learning about your topic. You probably need to remind them of your point in your concluding paragraph to do this. (I

Blogger 100

Blogger SEO Keywords Custom Publishing 100

Writing on the Web

JUNE 21, 2010

In the past, I used Dreamweaver to create web pages, but it gets complicated coding in HTML, and adding graphics is time-consuming. So I wrote the sales copy, added a few graphics, and hit publish. First thing I tried to do was create a registration page using my Wordpress site on this blog. It looked crappy.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Writing on the Web

FEBRUARY 8, 2012

Heck, even adding hyperlinks breaks up the text in a blog post. A lot of text on the screen is like homework shoved in your face and someone telling you, “Here, read this.” ” That’s why images, photos, diagrams, and video are so important. Remember the statistics about communications ?

Statistics 100

Statistics Content Marketing Video Marketing Activities 100

Writing on the Web

OCTOBER 18, 2010

Let’s say Fred is reading the news online, and his eye catches a picture of an ad: a business man driving to work in a red sports car. Let me tell you a story that shows how this works. Information passes to the brain through the sense organs.

Content 100

Content Digg Tagging Marketing Proposals 100

Writing on the Web

SEPTEMBER 30, 2011

Another added bonus of including this step when writing for your business is that it forces you to periodically ask yourself this question. ” What’s your experience? Do you skip over this step when writing your own copy? Or, have you honed this question – or answer – to a simple sentence or two?

Content Marketing 100

Content Marketing Content Marketing Email Marketing 100

Writing on the Web

FEBRUARY 14, 2012

The only way to differentiate a company’s products and services is through adding emotional value. According to Dan Hill in Emotionomics , companies must develop a unique emotional value proposition to provide emotional value to their consumers. This is key to success.

Lead Scoring 100

Lead Scoring Lead Ranking Trigger Marketing Differentiation 100

Writing on the Web

JANUARY 16, 2013

Consider adding specialized images or video content to your posts. Not only will you learn things for yourself, it’s a great way to create content and buzz about your industry. Go multi-media – a blog doesn’t have to be just a block of words on a web page. Tell your company story – this could even work as a series for your blog.

Business Blogging 100

Business Blogging Business Blogger Buzz 100

Writing on the Web

AUGUST 5, 2011

In 2007, Peter De Vries and Ad Pruyn studied whether recommendations influenced Web site visitors’ decisions when buying digital cameras and choosing tourist destinations. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? That’s what researchers wanted to find out.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

JUNE 11, 2010

This is the only blogging platform that works with my screen reader, but I am noticing that they are adding new features [graphics] and that means that I have to pack up my bags full of my content and find another Blogging site. “At the moment I’m using Posterous. “For all those taking this poll try this little experiment.

Internet Marketing 100

Internet Marketing Tagging Business Blogging Social Media 100

Writing on the Web

MARCH 31, 2011

I am taking Joe’s post, and Rohit’s original post, giving you important and relevant information and adding my two cents. Does this make sense to you? I am giving you an example of this here.

Curation 100

Curation Digg Content Buzz 100

Writing on the Web

FEBRUARY 21, 2011

You do this by going to the same page where you added your blog and clicking on the tweets application. The second option is to add your Twitter stream to LinkedIn and then by default as long as your blog posts are appearing in Twitter they will also appear on LinkedIn.

Twitter 100

Twitter Linkedin Digg RSS 100

Writing on the Web

JUNE 19, 2013

c) Adding your own spin, or interpretation to what’s already been published. Simply put, content curation involves: a) Researching and putting together top blogs on a subject. b) Quoting important paragraphs from the blogs, and giving them proper citations and credit. Conduct Competitive Link Analysis Using Free Tools.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

Writing on the Web

JUNE 12, 2013

If your goal is to get your blog post shared with many readers, make it easy for your readers to get it out into Social Media by adding share buttons to your blog. Also, make it easy for readers to share your content. Tell your readers that you would like them to share your post on Facebook , Twitter , and LinkedIn.

RSS 100

RSS Social Media Buzz Internet Marketing 100

Writing on the Web

NOVEMBER 9, 2010

79% of men are alienated and barely able to recognize themselves in the ads portraying their gender (Business Week, 2006). What can we learn from brain science about how to market to men? The Old Spice site has some great TV clips that do a good job of appealing to men’s views of themselves, using humor and exaggerations of stereotypes.

Content Marketing 100

Content Marketing Digg Paid Search Agency Content 100

Writing on the Web

AUGUST 16, 2010

Heck, even adding hyperlinks breaks up the text in a blog post. A lot of text on the screen is like homework shoved in your face and someone telling you, “here, read this.&# That’s why images, photos, diagrams, and video are so important. Remember the statistics about communications ?

Digg 100

Digg Buzz Blogger Class 100

Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

JUNE 4, 2010

And in a way, the same marketing principles exist today on the Web as they did 50 years ago when professionals used newspapers and yellow page ads. To me, online content marketing must include all of these things. If you’ve taken marketing courses, remember the 3 P’s? Position – what makes you unique?

Positioning 100

Positioning Content Marketing Banners Content 100

Writing on the Web

NOVEMBER 15, 2010

The only way to differentiate a company’s products and services is through adding emotional value. According to Dan Hill in Emotionomics , companies must develop a unique emotional value proposition to provide emotional value to their consumers. This is key to success.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

SEPTEMBER 29, 2010

Invite the viewer to engage with you further by adding a call to action. Give your audience something that they can’t find anywhere else. Be entertaining, educational or both. Tell the audience a story. I’d love to get your thoughts. What is your definition of engagement? Is there anything you would add to this list?

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 2, 2010

Here’s what’s coming soon: I’m preparing to deliver a big webinar series on better blog writing , and a live workshop on the psychology of content marketing for an ad agency in the Netherlands in November.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

JANUARY 5, 2011

She is using quality content, but there needs to be some personal stories added. .&# You want to come across as friendly and professional, and especially as authentic and real. The articles she uses are 1000 words long, with no personal pronouns. Articles could be shorter, but the issue is whether or not they are engaging.

Newsletter 100

Newsletter Digg Work Management Banners 100