WebMarketCentral

SEPTEMBER 16, 2009

Charlie Brown and the Peanuts gang running an ad agency. Ads that never should have seen the light of an LCD screen. A Charlie Brown Ad Agency The Peanuts gang strives dysfunctionally to design an agency holiday greeting card in this clever and outrageous spoof. How Internet marketing is like a ruptured disc.

Creativity 20

Creativity Paid Search Agency Best Practices Adwords 20

WebMarketCentral

MAY 28, 2009

When is it time to drop or rewrite an underperforming ad? This powerful tool automatically optimizes conversions by adjusting ad positions based on keyword match type, the searcher's geographic location and other factors. Where can you find the best resources to help pass the AdWords certification exam?

Adwords 20

Adwords Tactics Tips PPC 20

WebMarketCentral

NOVEMBER 10, 2009

How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Rich Media and Video templates in display ad builder by Inside AdWords Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google's content network.

Adwords 20

Adwords Tactics SEM Tips 20

WebMarketCentral

NOVEMBER 9, 2009

And the reporting in trade publications, despite assertions of a "Chinese wall" between editorial and ad sales, has always been influenced by advertiser spending. Designing clever ads and placing them with targeted publications used to be a primary method for brand building and direct response. Advertising.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

WebMarketCentral

APRIL 7, 2009

Google Adwords Conversion Optimizer Explained by PPC Blog Search marketing expert Gordon Choi explains how the AdWords Conversion Optimizer works, including an illustrative example.

Adwords 20

Adwords Tactics Tips SEM 20

WebMarketCentral

MAY 7, 2008

He makes an insightful and very timely argument, particularly given the spate of news articles over the last six months or so from sources like RCR Wireless News , Wireless And Mobile News and TechCrunch about free, ad-supported wireless calling models currently being tested. Why is this relevant?

Paid Search Agency 20

Paid Search Agency Mobile Advertising Blast Campaigns Mobile Marketing 20

WebMarketCentral

FEBRUARY 24, 2009

Craft more compelling headlines and ads? Copywriting - Write Ads That Get Customers and Cash Fast by Angela Booth's Creativity Factor Copywriting expert Angela Booth explains how to write compelling ad copy using "a simple formula: HPSA. Want to know how to write more effective marketing and sales copy?

Copywriting 20

Copywriting Best Practices Classified Ads Trigger Marketing 20

WebMarketCentral

NOVEMBER 19, 2008

Fewer banner ads on websites, fewer print ads in magazines, and fewer pieces of direct mail in in-boxes mean that your ads and mailers have much less competition for attention. Prospective buyers are more willing to open a piece of mail, take a phone call, or click on a search ad if they are familiar with a vendor.

Paid Search Agency 20

Paid Search Agency Advertorials Telemarketing Lead Gen 20

WebMarketCentral

JANUARY 24, 2008

In Google AdWords, Bidding Wars Are a Thing of the Past: Beat Your Competition with These 4 Tactics by PPC Hero Post demonstrating how tactics such as keyword group optimization, writing relevant ad text, and designing relevant landing pages can save you from over-bidding on keywords. Techniques that Always Work?:

Adwords 20

Adwords Paid Content SEM Google 20

WebMarketCentral

JULY 23, 2009

Wherever consumers are clicking, search marketers and PPC ad buyers are at work. In fact, as more publishers opt to offer a PPC buying option, the universe of PPC ads will continue to increase." The lines between display ads, search and social are blurring rapidly. paid click volume (is) up 18% from January 2007 to March 2009.In

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

SEPTEMBER 20, 2007

A previous post here covered average click-through rates for email newsletter advertising, email campaigns and website banner ads. It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. Write compelling, carefully targeted ad copy. 1.2%, 1%-2% and 3%-5%.

CTR 20

CTR Adwords Practices Doubleclick 20

WebMarketCentral

OCTOBER 27, 2008

The perception that people click on natural search results when they are seeking information, but on sponsored search ads when they are ready to buy. SEO spending, Rand Fishkin, SEOmoz, SEM campaign budgets, sponsored search ads del.icio.us This presumption certainly justifies proportionately greater spending if it's valid.

PPC 20

PPC Cost SEO SEM 20

WebMarketCentral

JULY 14, 2008

Optimize Ads for Content and Search MarketingSherpa recommends setting up completely separate accounts for search and content network ads. The environments are completely different—in search, people are looking for relevant ads. Your ad is competing only against the other search results.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

DECEMBER 3, 2009

Finding Google AdWords Super Converter Keywords by MediaPost Online Media Daily Laurie Sullivan reports on an online presentation by AdGooroo founder Richard Stokes, in which he explained how to find "super converters"—combinations of keyword phrases, ad copy, and landing pages that align to produce "enormous profits."

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

WebMarketCentral

JANUARY 30, 2009

How do you write a killer search ad? Killer PPC Ads: The Fundamentals by Search Engine Watch An outstanding post from David Szetela that walks you step-by-step through the process of turning a boring, unproductive search ad into a "killer ad" that stands out and performs.

Search Engine Marketing 20

Search Engine Marketing Cost per Acquisition Paid Search Agency Search Marketing 20

WebMarketCentral

DECEMBER 11, 2008

Well, because more (or fewer) people clicked on your ads. Sometimes the answer is a complete mystery; your CTR increased 50% this month even though you're running the same ads with the same keywords. Brand advertising-yes, even print ads-support SEM success. No, not annoying , but tenaciously inquisitive. Random variation?

SEM 20

SEM CTR Paid Search Agency Press 20

WebMarketCentral

MARCH 16, 2009

The model behind traditional, interruption-based advertising was that consumers were provided with entertaining or informative content for free, in exchange for viewing ads. As the Nielsen report puts it, "advertising should be about participating in a relevant conversation with consumers rather than simply pushing ads on them.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

WebMarketCentral

MAY 23, 2007

Alan Douglas (AD): An eclectic background with experience as a business executive, attorney and college professor. AD: Business to business publications allow for both creative and financial rewards. AD: Someone who wants to be better, happier and appreciates “cool.” WMC: What sets you apart from your competition?

Telemarketing 20

Telemarketing Paid Search Agency PR Newsletter 20

WebMarketCentral

AUGUST 28, 2008

What really caught my attention, however, was the link at the bottom to Vyatta Ads Not Fit for Print.

Creativity 20

Creativity Paid Search Agency B2B Marketing Advertising Agencies 20

WebMarketCentral

JANUARY 29, 2007

Here the top Internet ad network alternatives: Chitika Serves up mini-malls and guided shopping services through a large network (10,000+) of websites and blogs. AdBrite Runs text ads, banners and interstitials on an extensive network (16,000+ sites) of publishing partners. Strictly B2C. Primarily B2C. Owned by ValueClick.

Advertising Agencies 20

Advertising Agencies Advertisements Advertising Marketing Management 20

WebMarketCentral

AUGUST 31, 2009

Improving Web Site Traffic: Miscellaneous Techniques by PromotionWorld Rob Wood offers 10 ideas for increasing traffic to your business website, from creating a "what's new" page where you can post fresh content to adding articles and incorporating site search.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

AUGUST 5, 2009

If it's possible to do something in Blogger, you can probably find step-by-step instructions for the task in this book.

Blogger 20

Blogger Adsense RSS Tagging 20

WebMarketCentral

MAY 18, 2009

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed).

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

DECEMBER 21, 2009

In this example (with only identifying information removed), notice that this particular site is showing up on page two of Google for a number of key terms.

SEO 20

SEO Tools SEM Advertising Agencies 20

WebMarketCentral

JUNE 25, 2008

Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR) , August 14, 2007—in planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks. There you have it, the ten posts you thought were the best so far.

Web 2.0 20

Web 2.0 Paid Search Agency Advertising Agencies Adwords 20

WebMarketCentral

AUGUST 1, 2007

Spread your viral campaign through direct mail postcards to your house list ads in trade publication print ads. Running online ads on industry trade publication sites and ads in trade magazine e-newsletters are potentially helpful though expensive tactics. Build links from relevant technology forums.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

MARCH 3, 2008

TypePad Widget Gallery An extensive list of widgets that can be added to TypePad blogs to help promote content through sites like Bloglines , Digg and del.icio.us , as well as add cool features, collect email signups, embed a chat box, monitor traffic, create online polls and more.

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

OCTOBER 13, 2008

Challenges of Paid Search Marketing in 2008 by PPC Blog PPC guru Gordon Choi outlines the challenges that pay-per-click advertisers will face as this space becomes more competitive, and provides strategies for addressing these challenges, including how to structure and retain PPC staff, monitor click fraud and write more effective ads.

Search Engine Marketing 20

Search Engine Marketing Paid Content Search Marketing PPC 20

WebMarketCentral

SEPTEMBER 14, 2007

Marketers rate SEO second and search engine marketing (PPC) ads third in terms of ROI, behind only house-list email marketing. Online banner ads and print advertising receive the lowest grades for ROI. A third of respondents anticipate double-digit spending increases on both SEO and Google PPC programs in 2008.

Cost Per Click 20

Cost Per Click Advertising Benchmark Search Marketing CPC 20

WebMarketCentral

SEPTEMBER 5, 2006

In his own entertaining and informative style, Paul addresses topics like mobile ads, effective (and ineffective) tech ad campaigns, video ads, blogging, and viral marketing. Buzz Marketing for Technology : buzz marketing guru Paul Dunay shares his innovative ideas for technology marketing.

Buzz 20

Buzz Viral Marketing CMO Small Business Marketing 20

WebMarketCentral

AUGUST 14, 2008

But the software itself is just a tool; for best results, it needs to used in the hands of an expert search marketing professional who can use it to streamline tedious tasks while applying human judgment in areas such as optimizing ad copy and aligning SEM programs with overall marketing goals.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

WebMarketCentral

JUNE 4, 2007

The notion is that if an advertiser knows the last 100 things you've done online, he or she can place targeted ads in front of you that you have a high likelihood of clicking. Think Tom Cruise in Minority Report. But what if that theory is just plain wrong?

Doubleclick 20

Doubleclick Privacy Paid Search Agency Advertising Agencies 20

WebMarketCentral

MARCH 5, 2008

No highly targeted Google ads based on the search terms you've entered." 4,000 Ads a Day, And Counting by Search Insider After establishing the problem: "the average urban dweller is exposed to between 3,000 and 5,000 advertising messages every day. That means.you're presented with an ad every 14.4 That's every 14.4

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

OCTOBER 16, 2007

In 1998 I co-founded Marzik, a Value Added Reseller (VAR) focused on selling enterprise storage solutions to the Federal Government. I started out as a datacenter operator (I worked in the computer center at Virginia Tech while in high school), turned programmer, sales engineer, salesman and finally business owner.

Lead Qualification 20

Lead Qualification Lead Ranking Sales Qualified Leads Pricing 20

WebMarketCentral

AUGUST 24, 2009

Stupid marketing copy mistakes by iMedia Connection Christopher Richards provides an amusing tour of common mistakes made when ad copy strays, under categories such as "sloppy copy" and "beyond clich é." Example: "Another ad brags about a car that takes you ' beyond your destination.' Why would anyone want that?

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

MARCH 14, 2007

They may be running some Google and Yahoo search ads, but even for these programs, keywords, bids, ad content and landing pages are frequently not optimized. Many companies struggle to implement a comprehensive web marketing strategy. Part of the reason is a shortage of practical models.

Planning 20

Planning Marketing Plans Paid Search Agency PR 20

WebMarketCentral

JUNE 17, 2009

The site offers free listing, as well as couple of affordable fee-based options that provide additional benefits such as an ad-free page and top listing guaranteed. WiseStamp lets you control the look of the email signature as well as adding RSS feeds and social networking links like LinkedIn and Facebook.

Tools 20

Tools Best Practices RSS Adwords 20