Scoop.it

JANUARY 4, 2022

Marketing used to be a nagging-like and pushy affair. Thank God, the birth of the Internet and search engines have reshaped the marketing world. Undeniably, digital marketing has taken our world by storm. Now, content marketing is a lot more fun and rewarding with search engine optimization or SEO. Local Packs.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

Biznology

OCTOBER 10, 2013

Photo credit: Wikipedia. For digital marketers, the implications are clear: post a static web site that never changes or self-serving advertising that doesn’t engage users, and you will drop in the search rankings. You need a contractor you will actively manage and who will essentially become an extension of your team.

RFP 80

RFP Advertising Agencies Internet Marketing Wikipedia 80

Biznology

FEBRUARY 17, 2014

Boxing Day at Eaton Center (Photo credit: Wikipedia). Wikis: they showed the potential behind a more “social” model of authorship, and Wikipedia is still proof that the model can be very effective under ideal conditions. Most of them never enjoyed the sustained success of Wikipedia in the corporate world.

Peer-to-peer 80

Peer-to-peer Wiki Wikipedia Business 80

Biznology

DECEMBER 21, 2011

Image via Wikipedia. The Internet has driven dramatic changes in business buying behavior. The so-called Buying Circle in large enterprise B-to-B—the influencers, specifiers, users, decision-makers—comprises as many as 21 people, according to Marketing Sherpa. So marketers have to think differently today.

B to B 80

B to B Marketing Automation Services Wikipedia Ad Exchange 80

Biznology

DECEMBER 26, 2012

Photo credit: Wikipedia. I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. B2B marketers were early to the content marketing game.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Writing on the Web

JUNE 8, 2010

Content Marketing?" alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?" width="110" height="90" /> True confession time: I am not even close to being smart about using social media for online marketing. Facebook claims over 400 million active users.

Twitter 100

Twitter Linkedin Facebook Content Marketing 100

Conductor

OCTOBER 11, 2022

e-commerce purchases start with an organic search on the internet, which is why learning how to increase your brand’s visibility in search results is critical. Knowledge Graph: Wikipedia-like, a knowledge graph provides brief information about a person, entity, or other search topic. What are the SEO implications of Twitter?

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Biznology

JANUARY 8, 2014

(Photo credit: Wikipedia). As marketers we tend to focus attention on early adopters and marvel at the promise of new technologies and the “next big thing” We believe that the digital revolution has been won, and that with the right digital strategy and great execution, we will succeed. You can sign up here.

Webinar Metrics 80

Webinar Metrics Wikipedia Transparency Social Media 80

Biznology

APRIL 4, 2013

Photo credit: Wikipedia. Last month, I explained how I help executives descend a common learning curve, to get them to buy into outside-in marketing. Most executives from traditional marketing backgrounds build branding campaigns and drive eyeballs to them through advertising. This scenario might seem obvious to some of you.

Demand Generation Agencies 80

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 80

Biznology

MARCH 5, 2012

Image via Wikipedia. Likewise, physical goods benefit from a well optimized market place: several mechanisms ensure supply and demand are aligned. That’s exactly what happened when Wikipedia, Google and Facebook won the battle for online attention over Encyclopedia Brittannica, the original Yahoo!

Peer-to-peer 80

Peer-to-peer Wikipedia Business Enterprise Management 80

Biznology

FEBRUARY 8, 2013

Photo credit: Wikipedia. Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. Some are still around, others fell into obsolescence, but each one of them changed the way users perceived and used the Internet.

Enterprise Management 80

Enterprise Management Wikipedia Wiki Work Management 80

Hubspot

NOVEMBER 1, 2019

As a marketer, schema markup is important because you want to make it as easy as possible for search engines to crawl your website. According to Wikipedia , “microdata is an HTML specification used to nest metadata within existing content on web pages. Ultimately, schema markup is a form of microdata.

Marketing Websites 76

Marketing Websites Click Rate Wikipedia Pricing 76

Biznology

NOVEMBER 14, 2013

(Photo credit: Wikipedia). By actively contributing to these communities you can build credibility and show that you are a legitimate authority within your niche which will make these blog owners much more willing to feature your guest posts on their sites.

Link Building 80

Link Building Ad Building Wikipedia Outreach 80

Biznology

JUNE 5, 2013

Image courtesy of Wikipedia. Last month, I argued that your marketing investments should not be influenced by measurement limitations. The higher you get in the marketing funnel, the harder it is to demonstrate the value of your content marketing. At base, awareness marketing content is a great branding vehicle.

Effectiveness 80

Effectiveness Opt-out Correlation Lead Ranking 80

Chris Koch

JUNE 25, 2010

Image via Wikipedia. Then David Weinberger, big thinker, co-author of the Cluetrain Manifesto (and nice guy) proposed an interesting framework for determining our internet personalities. Reading these got me thinking that we probably need to rethink the concepts of introversion and extroversion in social media marketing.

Social Media 100

Social Media Peer-to-peer Media Wikipedia 100

Biznology

JULY 19, 2011

Image via Wikipedia. I've run a social media marketing agency since Autumn 2006 so Abraham Harrison is almost five years old. Social media marketing and blogger outreach and activation can be effective for everything, though it isn't always clear how. by Chris Abraham. In that time, we've learned quite a lot.

Effectiveness 80

Effectiveness Wikipedia Advertising Agencies Paid Search Agency 80

Biznology

OCTOBER 15, 2012

Content page-2 (Photo credit: Wikipedia). Content marketing is being integrated more frequently and more fully by marketers of every stripe and size. An additional third (36%) were “moderately integrated” and the final third were only “somewhat” integrated or did no content marketing. (23%

BtoB 80

BtoB Content Marketing Wikipedia Content 80

Hubspot

OCTOBER 29, 2019

Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews. In fact, according to Adaptive Marketing, 97% of consumers use the internet to find a business. Be active online. Be competitive.

CMS Development 101

CMS Development Ad Building Effectiveness Buyer Personas 101

Biznology

OCTOBER 23, 2012

We utilize the people we know and engage with deeply as active extensions — prostheses — of our thinking, reasoning, and creating brain. I posit that our brains can expand this prosthesis of other minds deeply into the Internet , virtually, and can readily physiologically benefit.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Biznology

SEPTEMBER 6, 2011

Image via Wikipedia. Today I gave a talk to Denmark’s FDIM group in Copenhagen (and I’ll give a similar talk tomorrow at Wednesday Live in Stockholm ) on how to figure out what’s working and what’s not in the latest digital marketing techniques. In e-mail marketing, people unsubscribe.

Mobile Marketing 80

Mobile Marketing ROI Social Marketing Opt-out 80

Biznology

DECEMBER 22, 2015

Pre-order Outside-In Marketing by James Mathewson and Mike Moran. . It’s just like investing in the stock market: brokerages and agencies always have the advantages; and, high-revenue corporations can just absorb some bad decisions as part of a larger plan (which is, they can afford to make bad decisions). Want to learn more?

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Tony Zambito

JULY 24, 2011

Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    We know from such sources as Basesone’s Buyersphere Report what B2B buyers are doing respective to the use of social media and the Internet as they ultimately make purchase decisions. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Biznology

MAY 25, 2012

Photo credit: Wikipedia. Then use those goals to drive your activities before, during and after peak season. Just like no swim suit works for everyone, not every marketing activity you’re trying today works for your business. What does summertime have to do with your waistline and your business? Accessorize.

Online Marketing 80

Online Marketing Tips Wikipedia Work Management 80

Webbiquity

JULY 28, 2010

Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan.

Social Media 100

Social Media Social Marketing Planning Media 100

Biznology

JANUARY 10, 2014

(Photo credit: Wikipedia). Likewise, a community can have lots of activity but not necessarily generate much business value, if all that people are doing are talking about the weekend on sports or how cute their cats are. Internet Marketing Slider metrics Social business' Are metrics important?

Business 80

Business Wikipedia Communities Internet Marketing 80

Biznology

NOVEMBER 21, 2012

Photo credit: Wikipedia. Business marketers have much to gain from retention marketing. But how do you keep your customers active and buying from you, versus the competition? Traditional approaches in B2B retention marketing. New developments in loyalty for business markets. How do you prevent defection?

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80

Biznology

JULY 11, 2012

Panda (Photo credit: Wikipedia). You might have lots of links, and you might have lots of social activity, but it’s no longer enough. What does Panda mean to search marketers? Our monthly Biznology Webinar yesterday was “Inside the Google Panda Update.” Watch the recording to find out.

Google 80

Google Wikipedia Webinar Metrics High Quality Lead 80

Biznology

MARCH 15, 2013

Photo credit: Wikipedia. If you are even a casual reader of my posts here at Biznology you will see that one of my hobbies is to observe what might called the “conventional wisdom” of the Internet space and then call b t on it if I think it’s a fair assessment. Did I just see a drone in the distance?!)

Wikipedia 80

Wikipedia Social Media Eye-Tracking Internet Marketing 80

Outreach

MAY 4, 2018

Our activity increased by 6X in the first quarter of use and meetings were up nearly 50%. The bastion of internet truth, Wikipedia, tells us that a baller is one who has swag and lives an extravagant lifestyle. If you’ve got a great process, you’re going to ball out and capture more prospects and market share.

Outreach 58

Outreach Salesforce.com Wikipedia Fulfillment 58

Biznology

APRIL 9, 2012

Photo credit: Wikipedia. What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace? What advice can we give the next generation of digital media marketing or PR pros for landing a job in digital marketing or communications?

PR 80

PR Tips Public Relations Work Management 80

Hubspot

FEBRUARY 26, 2019

If your business doesn't have a blog, you might want to reconsider -- B2B marketers who use blogs receive 67% more leads than those who do not, and blogs have been rated the 5th most trusted source for accurate online information. The Benefits of Blogging for Business and Marketing. In fact, if you're reading this, guess what?

Wiki 101

Wiki Top of Funnel Lead Scoring Lead Ranking 101

Contently

JUNE 13, 2016

Three years ago, I sat in a sleek startup office as the co-founders of Rap Genius told me about their master plan for taking over the internet. It’s more like a blend of Wikipedia and Reddit. Brands are already active on every major social network, and this could just be another place to connect with consumers.

Paid Search Agency 60

Paid Search Agency Ads Ad Building Ad Exchange 60

Biznology

OCTOBER 28, 2011

You know that I talk a lot about local marketing. Here is the first verse of the song as taken from Wikipedia: Oh, the old gray mare, she ain’t what she used to be, Ain’t what she used to be, ain’t what she used to be. Well, the same basic principle applies regarding things aging on the Internet.

Marketing Websites 80

Marketing Websites Internet Marketing Wikipedia Opinions 80

Biznology

AUGUST 26, 2010

Image via Wikipedia. The Internet helps companies and individuals do many things, not the least of which is the ability to re-create yourself. These are all good things and activities that help inject new life into a struggling entity. Tags: Internet Marketing internetmarketing socialmediamarketing. by Frank Reed.

Intent 80

Intent Content Wikipedia Internet Marketing 80

Biznology

JUNE 13, 2012

Photo credit: Wikipedia. Being very active in this “social business” world for over six years now, several people came to me asking about what I thought it was going to happen with Zuckerberg’s creation and other popular social websites: Is Facebook here to stay? will look like?” The opposite is also true.

Web 2.0 80

Web 2.0 Wikipedia Twitter Facebook 80

Biznology

FEBRUARY 21, 2012

Image via Wikipedia. In order to mine social media marketing gold, you really need to roll up your sleeves, put on a pair of sturdy work boots, get into that little elevator, and descend that deep shaft into the gold mine yourself, pick in hand, and get to work. Actually I know it was.

Wikipedia 80

Wikipedia Communities Internet Marketing Fulfillment 80

Biznology

MARCH 29, 2012

(Photo credit: Wikipedia). Social media marketing should be integrated within cross-country markets. Such organizations can market different products in different countries, some of which could potentially complete with each other. In offline marketing it was a lesser issue. How do marketers respond?

Social Media 80

Social Media Product Media Cross-Selling 80