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Activate Acquires Green Leads

Smashmouth Marketing

Activate Acquires Green Leads. Activate, a wholly-owned subsidiary of Next Fifteen Communications Group (LON:NFC), announced that it has acquired the company. 2022 Acquired by Activate. We’ve generated over $10B in pipeline, helped our clients close over 60,000 deals, and had a hell of a good time along the way.

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Help Your Employees Feel Safe And Unleash the Power of Employee Activation

Marketing Insider Group

I call this employee activation – a concept that goes much deeper than boosting your marketing ROI. With activated employees, you have access to a vibrant, creative, collaborative culture. But, a lot of companies struggle with employee activation in the long term. Psychological safety starts with empathy.

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Active Listening for Agile Marketing Leaders

Marketing Insider Group

This is referred to as “active” listening as a reminder that we need to do it intentionally. For effective communication, active and resourceful collaboration is necessary. Kanban boards that communicate the status of activities and visualize workflow in a transparent (real, not ideal!) Active Listening in Practice.

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How Great Leaders Use Storytelling to Activate Empathy in Their Teams

Marketing Insider Group

Storytelling can be used to unlock empathy and help people to find the real value in their work. Psychologist and executive coach Vanessa Boris explains that effective storytelling helps us to create a sense of connection and trust. Or check out our services to help evolve your culture. Quick Takeaways. Storytelling and Empathy.

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A Proven Guide to Recruiting Passive Candidates

At some point in your role as a recruiter - perhaps more frequently than not - you'll need to fill a position quickly and you'll look for active recruitment strategies to do it. However, it's not efficient or cost-effective to be in the active recruitment mode all the time.

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The Beginner’s Guide to Brand Activation

Zoominfo

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. But, we’re here to tell you this: brand activation is much more than an industry buzzword. Enter, brand activation. . What is brand activation? Why is brand activation important? 4 Types of Brand Activation.

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The Beginner’s Guide to Brand Activation

Zoominfo

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. But, we’re here to tell you this: brand activation is much more than an industry buzzword. Enter, brand activation. What Is Brand Activation? Why Is Brand Activation Important? Let’s get into it!

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

This means we must intimately understand the customer journey then implement tech that helps us provide an amazing customer experience. Jeff Davis is here to help you think differently about how Sales and Marketing should interact.

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How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

You can manage activities and processes but people need to be guided to reach their full potential. Fortunately, Steve Benson is here to help you create that approach. A great sales team starts with a manager who’s a great coach. This means coaching. Identify your reps’ key sales skills that drive revenue.

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How Intent Data Helps Marketers Convert A-List Accounts

By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates. We’re here to tell you there’s a better way.

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Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

This often means motivating your team through everything from revenue targets, to sales funnel and forecasting, to activity management and collaboration. As a leader in your sales organization, it’s incredibly important to have an accurate picture of your team’s revenue, pipeline, and sales activities in order to deliver results.

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Intent Signal Data 101

How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions? Intent signal data can help. “B2B buyers spend just 15% of their time interacting with brands before making a purchase decision” (Gartner). That means B2B marketers miss out on 85% of a buyer’s journey!

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New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Intent data can help B2B marketers reach active buyers earlier, influence their journey, and close more deals. Most buyers today spend approximately two-thirds of their journey digitally and anonymously before contacting vendors directly. However, not all intent data is created equal.

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The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

With most of the world’s population active on social media, it is imperative that teams improve their sales strategies by investing in sales coaching & training. Investing in high quality sales coaching will help to systemize your sales strategy and teach your team how to navigate social media in an effective and meaningful way.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. Intent signal data can go a long way toward shortening sales cycles and closing more deals.