Zoominfo

JULY 15, 2019

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. But, we’re here to tell you this: brand activation is much more than an industry buzzword. Enter, brand activation. . What is brand activation? Why is brand activation important? 4 Types of Brand Activation.

Activities 246

Activities Brand Identity Branding Sample 246

Webbiquity

AUGUST 22, 2019

According to Forbes , it costs five times more to acquire a new customer than to retain an existing client. Understanding and fulfilling your existing customers’ expectations will help you build a loyal base of customers. Creating engaging experiences through marketing strategies will help to grow that base.

Marketing Strategy 246

Marketing Strategy Marketing & Strategy Loyalty Churn Rate 246

Zoominfo

OCTOBER 5, 2021

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. But, we’re here to tell you this: brand activation is much more than an industry buzzword. Enter, brand activation. What Is Brand Activation? Why Is Brand Activation Important? Let’s get into it!

Activities 130

Activities Brand Identity Branding Sample 130

InsightSquared

JUNE 15, 2021

InsightSquared Unveils Predictive Analytics and Activity Reporting for Staffing Industry. Now available, InsightSquared for Bullhorn delivers best-in-class activity reporting, dashboards and machine-learning insights to drive more placements and revenue . When it comes to recruiting, activity matters.

Activities 156

Activities Analytics Work Management Class 156

InsightSquared

APRIL 6, 2021

Say hello to InsightSquared’s industry-changing report, Activity by Day, which presents every activity, email, meeting, call, and more without you or your sales reps spending countless, valuable hours manually updating your CRM data each and every week. . The Rundown on Activity by Day.

Activities 156

Activities Top of Funnel Forecasting CRM 156

Marketing Insider Group

APRIL 20, 2020

In marketing today, one of the most impactful trends is the use of employees to build trust with customers and to establish your brand as a thought leader within your industry. I call this employee activation – a concept that goes much deeper than boosting your marketing ROI. Psychological safety starts with empathy.

Activities 262

Activities Work Management Marketing Management Opinions 262

Marketing Insider Group

MARCH 17, 2020

No matter what the economy does, there’s a statistical relationship between employee activation and ROI. Activating Your Employees Is the Secret to Success in Any Economy. There’s another side to EX that impacts a company’s ROI: employee activation. Employee activation takes engagement up to a whole new level.

Activities 258

Activities ROI Customer Satisfaction Guidelines 258

Hubspot

APRIL 12, 2023

When assessing your team’s performance, sales activities offer crucial metrics. With proper sales activity management, you can influence sales objectives and business results. When building your strategy, you’ll need to set sales activities goals and track how your team measures up.

Work Management 83

Work Management Marketing Management Activities Marketing Proposals 83

Martech

JANUARY 11, 2023

As a result, Coca-Cola is better positioned to match customers with over 250 products in the company’s portfolio. Another goal was to use the data to have more engaging conversations with customers. “It Dig Deeper: What is a customer data platform? Matching the right products with two billion customers. “We Get MarTech!

Enterprise Management 112

Enterprise Management Activities Advertising Agencies Work Management 112

Zoominfo

APRIL 1, 2018

Here are four sure signs your B2B database could use a little help. If, after several attempts to re-engage, a contact still remains inactive, remove them from your active lists and suppress them from future sends. Unfortunately, 94% of businesses suspect their customer data is inaccurate ( source ). Worried about data quality?

Contacts 207

Contacts Zoominfo B2B Sales Buyer Personas 207

Marketing Insider Group

SEPTEMBER 10, 2019

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. Here are some employee activation case studies from those who have. Quick Takeaways: Activate your employees with the freedom to innovate and communicate.

Case Study 145

Case Study Case Studies Activities Studies 145

Heinz Marketing

AUGUST 21, 2021

Here are five strategies to help you do just that. 3 Projects to Refresh Your Customer Service Strategy and Relieve Stress. We all know how important it is to deliver the best customer experience but over time, your once-polished customer service strategy grows stale. Beyond Profit Podcast: Seth Maxwell on Youth Activism.

Activities 112

Activities B2B Thought Leadership Allocation Thought Leadership 112

Markempa

MAY 24, 2021

Customers care more about the values of the companies they buy than ever before. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University and co-author of Brand Activism: From Purpose to Action. To start, what is brand activism? So, her brand was active.

Activities 76

Activities Brand Identity Branding Planning 76

Liveintent

APRIL 21, 2023

Obviously, acquiring new customers is 5 – 25x more expensive, and research shows that increasing customer retention by just 5% means a 95% increase in profits , so why are senders of email so reluctant to activate their dormant list? Winback only high potential customers.

Activities 62

Activities Advertising Agencies Deliverability Custom Publishing 62

chiefmartech

JANUARY 25, 2023

With a little help from my friends (thank you, Alexander and Jaime!), I’m willing to bet that in that journey, as they identify opportunities to significantly improve the efficiency of their marketing efforts and the digital experience their prospects and customers have with them, they’ll be seeking martech talent.

Marketing Management 116

Marketing Management Activities Paid Search Agency Marketing Automation Services 116

Liveintent

SEPTEMBER 20, 2021

Here’s what they had to say about activating first-party data to improve audience targeting, engagement, and revenue. Women’s intimates retailer ThirdLove runs a virtual fitting room where customers can answer questions about their specific needs and receive personalized product recommendations. .

Advertising Agencies 125

Advertising Agencies Activities Advertisements Advertising 125

Cintell

FEBRUARY 7, 2019

Cintell and the Customer Intelligence Institute today announced their partnership aimed at providing greater customer intelligence for building stronger customer relationships. The Customer Intelligence Institute’s approach to customer research fits perfectly with our mission and vision.”

Advertising Agencies 100

Advertising Agencies Buyer Personas Paid Search Agency Companies 100

Martech

MAY 3, 2022

Customer data platforms (CDPs) centralize data from customer touchpoints. A CDP joins disparate systems and improves operational efficiency, providing a centralized location to collect, clean and control customer data,” said Cecilie Burleson, manager at consultancy EY, at The MarTech Conference. “A

Activities 97

Activities B2B Marketing Digital Marketing Funnels B2B 97

Choozle

MARCH 18, 2022

Targeting tools like geolocation, site, category, and keyword targeting help your campaigns find your ideal audience on the open web, but using exclusive ad inventory, proprietary data, and targeting tools from Amazon Ads will help you to launch campaigns for massive audiences programmatically and with precision. Amazon DSP Ads.

Amazon 81

Amazon Activities Ads Cost Per Click 81

Oktopost

JUNE 6, 2020

As the Director of Social Strategy, I felt it my duty to halt all Oktopost social media activity. Within seconds, all social media activity across corporate publishing and employee advocacy came to an immediate halt. Within seconds, all social media activity across corporate publishing and employee advocacy came to an immediate halt.

Activities 98

Activities Thought Leadership Work Management Marketing Management 98

Contently

MARCH 22, 2019

Good journalists and good marketers have something in common: They’re obsessed with understanding their audience so they can help people learn something new. Our inbound lead machine via The Content Strategist helped make us a top 100 company on the Inc 5000. You see the same pattern with every content marketing success story.

Top of Funnel 152

Top of Funnel Marketing Funnels Activities Content Marketing 152

EveryoneSocial

JUNE 16, 2020

One of these newish terms is brand activation , which can appear to be just another idea that people throw around and does not really matter. Here’s what is covered in this article: What is Brand Activation? Why is Brand Activation Important? Types of Brand Activation Brand Activation Tips.

Activities 103

Activities Brand Identity Branding Sample 103

ABM in Action

JUNE 29, 2023

SalesboxAI aims to help organizations detect, engage and convert intent into revenue using its conversational marketing platform and programs. Avatars help identify intent and then drive meaningful conversations to improve lead quality. Avatars help identify intent and then drive meaningful conversations to improve lead quality.

Demand Generation 52

Demand Generation Account Based Marketing ABM Marketing Management 52

EveryoneSocial

JANUARY 12, 2022

alone — are also active on social media, including 90% of physicians. How Activating Employee Networks Helps the Healthcare Industry. That’s not only what current and potential customers want to see, but also potential employees. Healthcare workers — of which there are 22 million in the U.S. It shortens the sales cycles.

Social Networks 97

Social Networks Activities ROI Enterprise Management 97

Salesforce Marketing Cloud

JUNE 15, 2022

You may still wonder: What is an NFT and how can it help my business ? Here, we offer a primer to help make sense of NFTs and how they can benefit businesses. Wow your customers wherever they are. Consumers can even “ rent ” your NFT to use in games and other activities. What is an NFT? First of all: fungible?

Ad Building 98

Ad Building Wiki Communities Loyalty 98

PureB2B

MAY 30, 2022

We often talk about the importance of creating a rich and meaningful customer experience (CX) without fully understanding what CX even is. For one, it isn’t just about customer service as many people think—though customer service is part of CX. Happy customers sell your brand for you. Defining The Customer Experience.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel Intent Signal Touchpoints 62

Adobe Experience Cloud Blog

MARCH 23, 2018

A shifting focus to a more customer-centric world makes this true: Consumers demanding personalized and on-demand products and services, and brand recall becoming more critical than ever as customer attention span decreases. And who’s on the ground, interacting with customers? Knowing Your Customers. CMOs and their teams.

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

EveryoneSocial

DECEMBER 28, 2020

60% of sales reps have increased their time meeting with customers and prospects virtually since 2015. Here we will focus on how remote sales teams can stay active and grow leads, gain traction in the pipeline, and close more deals – no matter where they are working. But even before the pandemic, virtual selling was on the rise.

Activities 99

Activities B2B Thought Leadership Social Networks Thought Leadership 99

B2B Marketing Analytics

OCTOBER 3, 2022

PLG and customer activation powered by advanced marketing analytics capabilities is among the top priorities for all business and growth marketing leaders across B2B SaaS organizations. PLG GTM motion positions the product as the main driver of customer acquisition, activation, retention, and expansion.

Marketing Attribution 52

Marketing Attribution Activities Marketing Analytics Tools Analytics 52

Outreach

APRIL 22, 2021

Customer engagement and conversions go hand-in-hand, but building a loyal customer base doesn't happen overnight. With a strategic customer engagement plan, brands can leverage each interaction with a lead as an opportunity to meet their needs and expectations and, ultimately, increase customer conversion rates.

Conversion 52

Conversion Webinar Metrics Resource Management Marketing & Strategy 52

EveryoneSocial

JANUARY 28, 2020

At EveryoneSocial, it’s how we maintain long-term relationships with customers. Sure, employee advocacy is certainly used to help your organization grow. Show your team how it helps their: professional careers Social network growth credibility and thought leadership knowledge and expertise. Admins Need to Be More Active.

Activities 126

Activities Enterprise Management Work Management Marketing Management 126

Outreach

APRIL 20, 2020

And without Bombora’s data we might not have not noticed what happened at the end of March and early April (weeks 8-10 below): B2B intent activity is picking back up as companies are getting used to operating remotely and in uncertainty. Thankfully, activity data quickly returned to normal. The Integration & Offer. Stay Tuned.

Intent 102

Intent B2B Sales Activities Bombora 102

Adobe Experience Cloud Blog

MAY 17, 2019

Activity #1: Set up and maintain a calendar. It also helps if your scheduling tool has content categories to tag the types of content you routinely share to create a robust posting schedule. Activity #2: Break your feed’s monotony with curated content. Activity #3: Post as you browse the web.

Social Media 134

Social Media Activities Media Curation 134

EveryoneSocial

APRIL 14, 2020

This is not about activating employee content creators for the sake of checking a box, but enabling content that has purpose and results in tangible value for your audiences. Great content creation continues to succeed and help all areas of your business thrive. Why Activating Employee Content Creators Matters. Of course not!

Activities 98

Activities Peer-to-peer Marketing & Strategy Content 98

EveryoneSocial

JULY 21, 2022

Ninety-five percent of employees say a company’s reputation is a key factor when considering a new job — just one reason why employer branding activities are so important. If you’re serious about improving your company’s reputation and reaping all the benefits, here are the five employer branding activities to prioritize.

Activities 52

Activities Brand Identity Branding High Quality Lead 52

ClearVoice

APRIL 25, 2021

The difference between these sentences is their voice: the first sentence uses passive voice, while the second uses active voice. Passive voice means the subject of the sentence receives the action, while active voice means just that, the subject acts. Active Voice in Marketing. Active Voice in Marketing.

Activities 64

Activities Act-On Paid Search Agency Opinions 64