Act-On

APRIL 26, 2024

So before you start assigning points and determining thresholds, recruit active participants to help develop your lead scoring framework from the ground up. They describe the individuals working at your ICP companies, and give sales and marketing teams a fictionalized human to target with messaging, content, and campaigns.

Lead Ranking 195

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 195

Marketing Insider Group

JULY 20, 2021

It’s an open secret: for many companies, corporate content marketing just isn’t working anymore. They have trouble contending with data privacy laws, social media algorithms, and the public’s general mistrust of sponsored content. It means that for companies to succeed with online content marketing, they have to adapt.

Distribution 350

Distribution Tips Peer-to-peer Marketing & Strategy 350

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. And what sets great content apart from the rest? In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities.

Paid Content 260

Paid Content Budget Programs Research Marketing Analytics Tools 260

ClearVoice

DECEMBER 18, 2023

What is a content brief? A content brief is a guide you create for your freelance team to ensure that your outsourced content is on-brand and resonates with your target audience, just like you’d created it yourself in-house. Why is a content brief important? Why else is a content brief important?

Content 88

Content Work Management Bandwidth Marketing Management 88

Webbiquity

SEPTEMBER 28, 2022

Benefits of personalizing your email marketing messages include: Higher open and click-through rates; Greater engagement with your email content; Increased conversion rate of prospects to buyers; and. Customize your email messages based on the user’s activity or interests. The Importance of Email Personalization in Marketing.

Email Marketing 338

Email Marketing Personalization Psychographics Marketing & Strategy 338

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. I would venture to guess that this problem is largely due to the fact that brands focus so much on new content that they forget to assess what they’ve already published.

Lead Scoring 343

Lead Scoring Lead Ranking Marketing Analytics Tools Content 343

Choozle

MARCH 18, 2022

And with over 2 billion monthly active users on their websites, the potential reach, scalability, and accuracy of Amazon’s advertising tools and data are some of the best available. About the author: Zack Rosse is a Content Specialist at Choozle – Easy Digital Advertising®.

Amazon 84

Amazon Activities Ads Cost Per Click 84

Content Marketing Institute

OCTOBER 11, 2018

If your brand is starting to hear Siri’s siren-like call to action, here are some insights and considerations you might find helpful: HANDPICKED RELATED CONTENT: Voice Search: Is Your Content Prepared for the Verbal Revolution? Read: Is Voice Search the Future of Content Marketing? Click To Tweet. technology Click To Tweet.

Activities 99

Activities Marketing AI Enterprise Management Paid Search Agency 99

Zoominfo

MARCH 6, 2021

When you get customer segmentation right, you not only show leads content that makes sense to them, but you get your audiences excited about buying from you. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. Demographic and Firmographic Segmentation.

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Marketing Insider Group

JANUARY 12, 2021

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Content personalization is a way to build trust and loyalty with customers. Quick Takeaways.

Marketing & Strategy 286

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 286

SnapApp

SEPTEMBER 19, 2019

Lead scores are commonly calculated using numerical point values for various activities—the higher the number, the better the chance that when handed to sales, the lead will convert. The problem with this approach is that marketers are grading their leads on limited criteria (the activities prospects engage in).

Lead Ranking 85

Lead Ranking Lead Scoring Activities Sales Qualified Leads 85

Contently

MARCH 23, 2023

Content marketing is no exception. However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing. Engagement content metrics are a powerful way to gain deeper insights into our content’s performance and determine whether or not it’s having the desired effect.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Marketing Insider Group

MARCH 31, 2021

Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Learn how to master customizing content to each locality, and you’ll have a formula for content marketing success no matter what markets you move into. Include local communities in your content.

Buyer Personas 329

Buyer Personas SMS Content Communities 329

Content Standard

NOVEMBER 14, 2023

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. Are we, perhaps unwittingly, sacrificing core tenets of effective content marketing in a scramble to weather the storm? So, how do we fix it? You’re a premium pet food brand.

Budget Programs 96

Budget Programs Content High Quality Lead Correlation 96

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Ask users to keep it short and simple.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Quick Takeaways: Your content marketing strategy needs more than a perfectly optimized website.

Social Media 327

Social Media Top of Funnel Social Marketing Marketing & Strategy 327

B2B Marketing Analytics

OCTOBER 3, 2022

PLG and customer activation powered by advanced marketing analytics capabilities is among the top priorities for all business and growth marketing leaders across B2B SaaS organizations. PLG GTM motion positions the product as the main driver of customer acquisition, activation, retention, and expansion.

Marketing Attribution 52

Marketing Attribution Activities Marketing Analytics Tools Analytics 52

SocialPilot

APRIL 22, 2024

People are active at certain times during the day, and if you want to get the best engagement from them, you need to post when they are active. If you know the optimal times when your audience is most active on Instagram and time your Reel posts accordingly, you are setting them up to appear in front of the maximum number of people.

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

ClearVoice

JULY 31, 2023

In the realm of content creation, this blueprint comes as a well-constructed brief. A brief is the first step toward building content that not only meets your requirements but truly captures your vision. Streamlining the Writing Process An effective brief also serves as a roadmap, guiding writers through content creation.

Optimization 92

Optimization Content Enterprise Management Psychographics 92

Oktopost

OCTOBER 20, 2021

One of the hottest marketing trends to come along in recent years is content personalization, which might provide them a path out of the lead generation wilderness. It’s not hard to argue in favor of content personalization, but figuring out how to actually implement it is another matter entirely. What is Content Personalization?

Top of Funnel 122

Top of Funnel Personalization Sales Qualified Leads Generation 122

Launch Marketing

NOVEMBER 8, 2023

These characteristics include demographics, firmographics, psychographics and behaviors: Demographics: These are the general characteristics and personal traits of your ideal customers. Some demographic components include age, education, job title, geographic location and gender.

Buyer Personas 127

Buyer Personas Startups Lead Ranking Psychographics 127

Scoop.it

APRIL 13, 2023

billion active users, and 68% watch a video to help them make a purchase decision. Think of video content when creating your small business marketing strategy and optimize it accordingly for higher rankings and maximum results. Here go five steps to optimizing your content strategy at YouTube. 2023 is here, and what do we have

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

SocialPilot

APRIL 15, 2024

If content is king, then conversion is queen -John Munsell Think about it. The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. As a marketer, you post content daily or sometimes weekly. Points to remember Streamline your social media marketing activities.

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

Navigate the Channel

JANUARY 29, 2024

The Importance of Demographics Demographics play a pivotal role in determining the effectiveness of your social media strategy. If you are not tailoring your content to appeal to your target audience, you might as well be shouting into the void. Understand their demographics, interests, and preferences.

Social Media 65

Social Media Media Demographics FAQ 65

Navigate the Channel

OCTOBER 10, 2023

This ensures that people actively searching for relevant information are more likely to discover your website. The key here is to avoid direct sales pitches in your content. Instead, focus on providing informative content. Reach a Different Demographic Consider your ideal customer, the one most likely to purchase your products.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

Litmus

SEPTEMBER 19, 2022

B2B and B2C customers don’t just think personalized content would be nice — they expect it. Over 75% of consumers indicated that personalized communications factored into their brand considerations — and a whopping 78% said personalized content would increase the likelihood they’d make another purchase. How it works. Challenges.

Automation 92

Automation Top of Funnel Psychographics Loyalty 92

illumin

APRIL 30, 2024

Simply put, geotargeting is the practice of delivering advertising content within a defined geographic boundary to customers who meet specified criteria. Geotargeted marketing also lets brands identify and target consumers based on certain demographics and behavior aside from just location. How does geotargeting work?

52

52

ClearVoice

SEPTEMBER 22, 2023

5 Foremost Software and Tech Content Ideas for 2024 Take inspiration from the top five software and tech content ideas below to help drive your content strategy forward in 2024. Optimize your content for voice search Modern users rely on smart assistants and use voice to search topics, products, and solutions online.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Scoop.it

JULY 22, 2021

If you want to see the best possible results from your content curation strategy, you need to routinely audit it and improve it. So what’s the best way to approach a content curation strategy audit? So what’s the best way to approach a content curation strategy audit? The Goals of a Content Curation Audit.

Curation 103

Curation Content Advertising Mediums User-Generated Content 103

Martech

FEBRUARY 13, 2024

Generation Z demographic by the end of 2025. It’s now widely accepted that what users value in these short-form video channels is not high-end content from brands but authentic content from their peers. Activate organic and paid campaigns. Measure creator content performance. Why we care.

Advertising Agencies 97

Advertising Agencies Peer-to-peer API User-Generated Content 97

Navigate the Channel

DECEMBER 15, 2023

One powerful strategy that has emerged as a game-changer is content marketing. In this article, we will explore why content marketing is crucial and how you can effectively incorporate it into your overall business strategy. Focus and Direction : Setting clear objectives provides your content marketing efforts with focus and direction.

Allocation 65

Allocation Marketing & Strategy Marketing Strategy Content Marketing 65

SocialPilot

JANUARY 15, 2024

Even with the unstable balance sheets, Snapchat has managed to keep 363 million daily active users, which is clearly far from being “dead.” Snapchat has all the bells and whistles to get your brand engaged with its amazing user-generating content-creating community. If you are targeting the younger demographics of the U.S.,

Statistics 72

Statistics Business Customer Satisfaction Stats 72

Only B2B

FEBRUARY 21, 2024

It goes beyond demographics and past purchases, revealing the “why” behind their actions: their specific needs, motivations, and anxieties. Imagine delivering content that resonates perfectly with their current situation, not just broad topics based on keywords. That’s personalization that packs a punch!

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Sprout Social

DECEMBER 5, 2023

Even the majority of our own team fit within that demographic. We asked social professionals outside of the majority demographic to weigh in, and got their take on what’s amiss in the industry and how we can chart a more inclusive path forward. Which means the industry is primarily made up of Millennial white women.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Navigate the Channel

FEBRUARY 5, 2024

Job platforms are a great way to get in front of those actively searching for jobs but not really looking for a specific position within their chosen field. These postings are far more targeted, and the person who views them may or may not be actively looking for a new position. Why does this matter?

Paid Content 65

Paid Content Media Marketing AI Work Management 65

SmartBrief - Marketing

JANUARY 30, 2024

Research Get to truly know your audience, before and even during your marketing campaigns and outreach, to ensure content is on target. Also, if you don’t have someone on your team who is a member of your targeted demographic, be sure to check content elements with members of that community.

Practices 93

Practices Advertising Agencies Planning Best Practices 93

Martech

FEBRUARY 22, 2024

Overcoming common challenges Niche advertising has distinct challenges, such as limited audience size, intense competition and the need for highly specialized content. It also means diving deeper into specific demographics by segmenting already niche markets.

Advertising Agencies 106

Advertising Agencies Advertisements Advertising Tactics 106