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Is Your Marketing Working? Good Data Correlation Will Tell You

Salesforce Marketing Cloud

The answer lies in good data correlation. Data correlation is a statistical measure that describes the relationship between two or more things. For example, how does a person’s weight correlate with what they eat? How does a marathon runner’s race time correlate with the number of hours they train? Download the playbook.

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Everyone Is Miserable. Nobody Cares. And Why That Matters To Your Business

Marketing Insider Group

Quick Take: Empathy in the workplace has a direct, positive correlation with engagement and business outcomes. Lack of empathy is a problem not just in politics, possibly the media, and business overall. Emotions are paramount when you’re trying to grow a business. No matter our employment situation. But is it a crisis?

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What Is Your Sales Messaging Activation Strategy?

OnMessage

Research by CSO Insights found there is a direct correlation between the quality of the messages salespeople use in their selling process and their ability to close business. The post What Is Your Sales Messaging Activation Strategy? Bridging this gap is paramount to delivering a consistent and compelling buyer journey.

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4 Practical Tips to Avoid Confirmation Bias with AI

Vision Edge Marketing

But AI -amplified confirmation bias can sneak into your research, skew results, and negatively impact decision-making and business outcomes. To combat this, it is crucial to actively seek out dissenting voices and alternative perspectives. This overreliance on correlation without context can lead to misguided conclusions.

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How to Grow Your Small Business with Data: 4 Practical Tips

Marketing Insider Group

It doesn’t matter if you’re a new company looking for a strong start or a town staple looking to break bad habits, you can always improve and grow your small business. Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction.

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Performance Reviews Suck – The Case for Eliminating Annual Reviews

Marketing Insider Group

A recent study found that only 8% of companies believe their performance management drives business value. Research indicates that job satisfaction is directly correlated to the role an employee has with their immediate manager. Stories abound on the Internet of people complaining about the dreaded annual performance review.

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Business Leaders Not Satisfied with Marketing Success Metrics

ANNUITAS

These business leaders come armed with legitimate concerns about Demand Generation performance. Brand-Focused CMOs tend to rely more on activity-based metrics that have a more tenuous correlation to actual business outcomes, relying on response or engagement metrics because they’re easier to measure than closed-loop revenue-based KPIs.

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