Zoominfo

AUGUST 1, 2023

While it’s undeniable that generative AI is already changing how businesses engage with the world, sales and marketing leaders are quickly realizing that AI alone isn’t the solution to all their problems. Acting upon increasing amounts of data in a timely way to capitalize on emerging opportunities is difficult to impossible.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Webbiquity

JANUARY 18, 2024

Moreover, they can complement your other marketing strategies in substantial ways. Instead, you can gather opinions related to your products/services through surveys, and then utilize them to adjust the overall marketing campaign accordingly. Remember, though, that you don’t have to pitch to them.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

SendX

NOVEMBER 10, 2021

They are automatic emails sent when clients do a particular act: establishing a subscription, making a purchase, or changing the password. If your customers have recently begun a subscription or are consuming your digital product, you should send them a welcome email to walk them through the process. Source: Pinterest. Welcome Email.

Examples 195

Examples Best Practices Ideal Customer Profiles Cross-Selling 195

SendX

NOVEMBER 10, 2021

They are automatic emails sent when clients do a particular act: establishing a subscription, making a purchase, or changing the password. If your customers have recently begun a subscription or are consuming your digital product, you should send them a welcome email to walk them through the process. Source: Pinterest. Welcome Email.

Examples 195

Examples Best Practices Ideal Customer Profiles Cross-Selling 195

Litmus

MARCH 6, 2024

If you want to create good looking emails that sell, you need conversion-centered design. Optimize your emails 9 tips to create high converting emails There are several principles of CCD, all of which can be applied to email marketing. This upholds expectations and helps build trust for the long haul. Every time.

Design 98

Design Conversion Urgency Marketing Cross-Selling 98

SendX

AUGUST 2, 2021

They are automatic emails sent when clients do a particular act: establishing a subscription, making a purchase, or changing the password. If your customers have recently begun a subscription or are consuming your digital product, you should send them a welcome email to walk them through the process. Source: Pinterest 2.The

Examples 195

Examples Best Practices Ideal Customer Profiles Cross-Selling 195

Tiecas

MAY 7, 2024

What the heck am I talking about, and why am I suggesting the pillar of B2B industrial marketing success is somehow broken? He says, “Seventy-three percent (73%) of B2B revenues come from existing customers in the form of renewals, cross-sell, and upsell, and the remaining 27% comes from new business. Is this clickbait?

Demand Generation Agencies 52

Demand Generation Agencies Lead Ranking Resources Advertising Agencies 52

Heinz Marketing

JUNE 23, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Interested in hearing seasoned CMOs’ insights on 2023 go-to-market strategies? TRUST “We are a human-first business.” – Helen Baptist As we track progress toward our bigger strategic vision with small wins, admit where you suck.

Marketing Analytics Tools 71

Marketing Analytics Tools Urgency Marketing Cross-Selling B2B 71

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Advertising Agencies 103

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 103

Hubspot

DECEMBER 13, 2023

You'll provide a brief overview of your product or service and try to gain their interest. You’ll ask open-ended questions to understand their pain points and determine if your product or service is a good fit. What are the key decision criteria for your team when evaluating a new product or solution?”

Work Management 73

Work Management Marketing Management Cross-Selling Budget Programs 73

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

SalesIntel

APRIL 15, 2024

However, sales and marketing teams play a pivotal role in guiding customers through the sales funnel by addressing the unique demands and obstacles t customers encounter at each stage of the B2B buyer journey. Online reviews are crucial in building trust and credibility with potential customers.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

However, sales and marketing teams play a pivotal role in guiding customers through the sales funnel by addressing the unique demands and obstacles t customers encounter at each stage of the B2B buyer journey. Online reviews are crucial in building trust and credibility with potential customers.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Martech

OCTOBER 19, 2022

Data-driven marketing has had a transformational shift not only in how we engage with our customers but, even more importantly, in how we target new prospective customers. This recent backlash led to California’s Consumer Privacy Act (CCPA) which went into effect in 2018. Sensible vs. sensitive data targeting.

Ideal Customer Profiles 127

Ideal Customer Profiles Tips Privacy Ad brokers 127

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

Work Management 115

Work Management B2B Marketing Marketing Management Paid Search Agency 115

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

Get AI-driven insights that help you boost revenue Sell smarter with a revenue intelligence platform built into Sales Cloud. Revenue intelligence is a data-driven way to sell. It uses AI and automation to create visibility across the revenue lifecycle — from marketing to sales to finance — and generate insights you can act on.

Forecasting 59

Forecasting Work Management Cross-Selling Marketing Management 59

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Here’s a guide on how to do that. And that’s where ABM comes in.

Account Based Marketing 99

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 99

Influitive

OCTOBER 11, 2015

Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. The B2B Marketer’s Field Guide To Customer Engagement.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

ClearVoice

JULY 17, 2023

High-quality finance content marketing can help generate leads, build authority and convert users. Finance writing can not only sway readers to convert. Employing the right content marketing for financial institution tactics is vital. Learn more about finance content marketing strategies to boost engagement and the bottom line.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Content Marketing Planning 52

Litmus

NOVEMBER 3, 2021

If you want to create good looking emails that sell, you need conversion-centered design. There are several principles of CCD, all of which can be applied to email marketing. This upholds expectations and helps build trust for the long haul. A good CTA doesn’t merely amplify the act of proceeding, it amplifies the value of it.

Design 126

Design Conversion Urgency Marketing Cross-Selling 126

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Branding Brand Identity 171

Hubspot

AUGUST 30, 2023

79% reported that AI helped them focus more on the selling part. In our survey, 49% of salespeople said they don’t wholly trust AI tools such as ChatGPT, which sometimes provides false and inaccurate information. But what changes will it bring to the sales industry? For example, some sales reps are skeptical about the accuracy of AI.

Marketing AI 63

Marketing AI Top of Funnel Lead Ranking Work Management 63

Salesforce Marketing Cloud

JUNE 2, 2022

Pipeline is the glue between the marketing and sales departments. It’s what helps drive forecast accuracy, and it’s how we drive accountability by product, geography, and segment. Cloud Sales are dedicated to a specific product (for example, Salesforce Service or Platform). How marketing fuels pipeline. How do we do it?

Enterprise Management 98

Enterprise Management Peer-to-peer Demand Generation Agencies Account Based Marketing 98

Hubspot

AUGUST 22, 2022

Building trust and rapport, crafting a personalized sales approach, and prioritizing existing customers are more important than ever to a successful sales strategy that not only attracts customers, but turns them into promoters of your brand. Selling by offering a solution rather than pitching a product/service is key to sales pros.

Marketing Budget 62

Marketing Budget Trends Cross-Selling Marketing & Strategy 62

ClickZ

SEPTEMBER 24, 2020

And business leaders are expecting marketers to leverage this space. September 17 saw ClickZ host a webinar by David Greenberg , SVP of marketing at Act-On. The presentation really dug into lifecycle marketing best practice. The presentation really dug into lifecycle marketing best practice.

Practices 134

Practices Planning Digital Marketing Funnels Best Practices 134

Madison Logic

NOVEMBER 30, 2023

B2B marketing is not just about selling a product or service. It’s about building positive brand awareness and strong relationships throughout the entire customer lifecycle. We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers.

Demand 52

Demand Branding Brand Identity Work Management 52

KoMarketing Associates

AUGUST 7, 2018

You tested whether adding a testimonial or a trust certificate might help. They stripped everything down to its essence, from product lines to the design of individual products. That makes it easier for them to act, and thus more likely to act. This applies to marketing, too. Hopefully, you got lucky.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

Zoominfo

MARCH 6, 2019

How do you convince someone to buy a product? There are more answers to that question than ever before, thanks to the variety of tools and channels at a modern marketer’s disposal. We touched on this phenomenon in a recent blog post about word-of-mouth marketing. What Is Referral Marketing?

Peer-to-peer 130

Peer-to-peer Work Management Word of Mouth Churn Rate 130

Huptech Web

APRIL 30, 2024

How can you make your product unique to your customer? Repeat purchasing refers to the behavior of customers who buy the same product or service multiple times or at least 2 times over a time frame. A higher RPR means solid customer loyalty—indicating that customers are satisfied with their previous experiences and products.

Purchase 52

Purchase Examples Lead Ranking Click Rate 52

Hubspot

NOVEMBER 16, 2023

It’s no longer just about acquiring information, but knowing how to act on intelligence. For me, it’s impossible to talk about a truly connected customer without talking nearbound — the GTM strategy that leverages intel and influence from the partners your customers already trust to surround their journey. But I wasn’t worried.

Work Management 57

Work Management Marketing Management Marketing Analytics Tools Marketing AI 57

ANNUITAS

JUNE 25, 2020

Driving a long-term strategic growth plan requires alignment across all organizational business functions – from product marketing, analytics, and sales, to operations and customer success. We’ve written about the results of real-world marketing strategy shifts since the onset of COVID-19. However, the rewards are big.

Cost per Lead 147

Cost per Lead Enterprise Management Work Management Marketing Management 147

Mailmunch

JULY 13, 2021

While every department needs your attention, you cannot look after every functionality, marketing campaign, or optimization requirement. . Improve your email marketing impact. Their digital marketing toolkit is helpful in collecting leads and providing engaging experiences via . Goals to Achieve. Goals to Achieve. You want to.

Marketing Automation Services 90

Marketing Automation Services Work Management Conversion Marketing Management 90

Sprout Social

MARCH 9, 2023

There are two main aspects of internal communication: employee engagement and internal marketing. The former is to enrich employee relations, increase their productivity and retain them, while the latter is to build more awareness about the company’s offerings among employees. Generate awareness on new products and company milestones.

Public Relations 110

Public Relations PR Thought Leadership Advertising Agencies 110

Optinmonster

APRIL 10, 2023

Do you want to understand the difference between upsell vs cross sell? In this article, we’ll define upselling and cross selling, share examples, and explain the difference. By the end, you’ll know how upselling and cross selling are different, and when to use each strategy.

Cross-Selling 66

Cross-Selling eCommerce Bundling Customer Satisfaction 66

Salesforce Marketing Cloud

DECEMBER 12, 2023

“The best leaders prioritize values that center around their customers, and they consistently communicate and act from that customer-obsessed foundation, empowering all employees to do the same.” That allows them to see what their customers care about and how they interact with your product offerings.

Lead Ranking 59

Lead Ranking Examples Ideal Customer Profiles Lead Scoring 59

Convert

AUGUST 3, 2022

This allows you to easily change things like helping visitors discover products, improving website navigation, or posting customized banners. No more waiting for developers to release your winning test variations into production. A client sells products across the US-Canada border on his website. What is Convert Deploy?

Optimization 52

Optimization Marketing Websites Banners Cross-Selling 52