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How to use AI analytics for targeted business decisions

Sprout Social

AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP). It is used to identify patterns and trends in data for informed decision-making. What is AI analytics? What are the four pillars of AI Analytics?

Analytics 109
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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

At the center of all this discussion was the desire for email marketers to send highly relevant emails that their customers would see in the inbox, open and act on. Whoa, did you just hear that? At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race.

Planning 129
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Are You Using Your AI to Target Properly?

Navigate the Channel

The impending marketing frontier revolves around the integration of AI, making it paramount for businesses to not only possess advanced AI technology but also to wield it effectively to target their ideal audience. The days of solely relying on AI for initial targeting and then reverting to traditional marketing practices are outdated.

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The moving target of permissible PII

Martech

Often, all this hyper-focused personalization requires the use of personally identifiable information (PII). What constitutes personally identifiable information (PII)? The first is usually referred to as “ linked information ,” which is any information that can be used to identify a person or household. Phone number.

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How to Build Target Account Lists with Audiences Ready to Engage or Buy

Madison Logic

Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage. This data-informed list is your target account list—and it’s foundational to your ABM strategy’s success.

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How to Leverage Intent Data for Personalized B2B Marketing to Achieve Sales Target in 2024?

Only B2B

Laser-Targeted Campaigns: Tailor targeted campaigns that highlight your unique value proposition and win them over before they even consider your competitors. Hyper-Personalized Content: Use intent data to understand your audience’s specific needs and challenges, then craft targeted content that speaks directly to them.

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10 social media monitoring tools to inform your campaigns

Sprout Social

Sprout Social gives you everything not only to track important interactions but also to act on them. These types of conversations don’t typically pop up in your notifications. This is especially true if you’re active on multiple networks. That’s why brands use social media monitoring tools to supplement their native data.