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The Digital Markets Act will have downstream effects on marketers and consumers

Martech

The Digital Markets Act (DMA), a regulation the content of which was agreed among European Union officials last month, will most obviously impact tech giants — “gatekeepers,” as they are referred to — like Amazon, Apple, Google, Meta and Microsoft. Downstream effects. That’s not necessarily the case.

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Get Your Business Listed on Google: The Complete Guide

Marketing Insider Group

Around 92% of people don’t go past the first page of Google results upon making a query. Since Google processes about 40,000 searches every second, you need to invest in the best content marketing, search engine optimization (SEO), and marketing services for your business. Create a Google My Business (GMB) Listing.

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Google to make political ads disclose AI content

Martech

Google will soon require political ads to disclose when AI-generated images, videos and audio have been used. Political ads must feature labels to act as red flags when AI content has been used, such as: “This image does not depict real events.” The post Google to make political ads disclose AI content appeared first on MarTech.

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Get Ready for 2024 Email Deliverability Compliance Changes

Act-On

Service providers like Google and Yahoo regularly update guidelines and evolve their standards to protect their email account holders. For 2024, one significant change looms on the horizon: Google, Yahoo and other mailbox providers are making sender guideline updates scheduled to take effect in February 2024.

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Content Marketing Showdown: Google vs. Facebook

Contently

Have any companies shaped the digital era more than Google and Facebook? Since its foundation in 1998, Menlo Park-headquartered Google has won the search engine war so consummately that it’s now a verb. Of course, one could argue that Google hasn’t always lived up to its core “don’t be evil” message.

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Google to remove GA4 integration with Optimize

Martech

Google will be removing the Google Analytics 4 integration with the A/B testing and personalization tool, Optimize. It links to your GA4 properties to unlock additional reporting and more importantly, to act on data from audiences’ behavior on your sites. Dig deeper: All coverage of Google Analytics 4 Why we care.

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5 MarTech Trends to Act on Now for 2020

Martech Advisor

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. By connecting new tech devices back to users, homes, retailers and other businesses, 5G opens the door for the development of next-level innovations and services – much like 4G did for apps such as Google Maps and Uber.

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