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10 Best Content Management Systems (CMS) Software in 2020

Martech Advisor

A content management system (CMS) is a software platform that enables users to add, publish, modify, and manage website content without requiring users to have specialized programming knowledge. A CMS provides an intuitive and user-friendly way to manage websites without any hassles by a user. How to Pick the Right CMS?

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9 Website Marketing Ideas for Manufacturing Companies

Brandpoint

It needs to be welcoming, educational and helpful to your users. Your website is arguably even more important because you need to provide your audience with all of the information they need to understand your company along with resources that are beneficial to them. Your blog can be a great place to drive traffic and goal completions.

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What is a customer journey map and how to make your own [examples included]

Sprout Social

Do you know what your customers see and do before they purchase from you? All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. Let’s explore what customer journey mapping is and how it helps your brand. What is customer journey mapping?

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B2B Lead Generation: The Ultimate Guide

Zoominfo

A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Sales and marketing work to build on existing interest by identifying key customer profiles and selling the right value proposition to each of them through various strategies.

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8 Reasons to Switch to PWA eCommerce

ATAK Interactive

That’s why today’s eCommerce businesses are now turning to progressive web applications (PWA’s) built on a Jamstack architecture to enhance their user experience for its customers. Unfortunately, many eCommerce sites are not optimized for mobile and, even those that are, do not deliver the performance needed to retain their customers.

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Will Marketing Be Replaced by AI?

SmartBug Media

Content Creation When used responsibly, generative AI tools such as ChatGPT can be great assistants for refining messaging and improving engagement and conversion. Developing social media content with AI support can help you go beyond generic posts. Sales AI is also gaining momentum for sales and service.

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Content Your Audience Wants But Isn’t Getting

Navigate the Channel

You are in good company, too. RELATED: Don’t Let Your Company Make These Content Marketing Mistakes! When you upload passive or static content, it’s often just uploading an image via your CMS. Oftentimes this leads to higher satisfaction levels and loyalty from viewers—and customers.