What Are Paid, Owned, and Earned Media, and Which One Drives More ROI?
Marketing Insider Group
APRIL 12, 2021
They actually all work together to drive traffic and conversions. Each type of media has its place in the lead generation process. You can do this with: Paid search on Google or other search engines. Fast lead generation and traffic to owned media. The leader was social media, followed by paid search.
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