Marketing Insider Group

APRIL 12, 2021

They actually all work together to drive traffic and conversions. Fast lead generation and traffic to owned media. The top pick for paid social media was LinkedIn with Facebook and Twitter coming in second and third. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media.

Paid Content 362

Paid Content ROI Paid Search Agency Media 362

Stevens & Tate

FEBRUARY 16, 2024

Increases visibility and drives traffic : Effective SEO strategies lead to higher visibility online, making it easier for your target audience to find you. This increased online presence directly contributes to more traffic to your website or social media profiles, potentially leading to higher engagement rates and conversions.

Social Media 101

Social Media SEO Optimization Media 101

Webbiquity

FEBRUARY 10, 2022

Businesses spend significant sums on channels like SEO, paid advertising, and social media to drive traffic to their websites. But too often, they fail to think through the next step: how to optimally engage prospects once they land on the company’s home page. Image credit: Sigmund on Unsplash. Yulia Lapynina is a market research executive.

Conversion 268

Conversion Marketing Websites Work Management Marketing Management 268

Webbiquity

MARCH 8, 2022

So they’ll want to read it, share it, and even link to it helping you generate a lot of traffic, social proof , and sales from different sources. They act as a future discount. There are lots of helpful articles sharing digital marketing tips online. Image credit: Possessed Photography on Unsplash.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Act-On

NOVEMBER 7, 2023

Publishing a piece of content and then doing so little with it afterward means you’re missing out on most of the traffic and conversions it could generate. The average Facebook reach is around 6%. Way too many of us just publish, promote our content only briefly (if at all), and then move on to the next piece. 34% of us, to be exact.

Social Media 181

Social Media Top of Funnel Media Marketing Automation Services 181

Sprout Social

APRIL 10, 2017

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Your Facebook marketing strategy has to be unique. There’s an ocean of potential customers you can reach on Facebook. Looking to get more out of your Facebook marketing?

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

Unbounce

NOVEMBER 18, 2021

Instead of having to knock on doors to sell products—or just having parents pick up the bill—with Raise Craze, kids volunteer acts of kindness in their communities in exchange for donations. Well, Raise Craze facilitates those in a digital, cashless environment—minus the painful sales tactics. Claire Seymour, Marketing Director, Raise Craze.

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143

Go Beyond SEO

MARCH 13, 2024

For instance, Facebook allows for longer-form content and provides opportunities for direct communication through comments and messages. Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. Utilizing various social media platforms is essential to reaching your desired audience effectively.

Social Media 78

Social Media Media Brand Identity Branding 78

Contently

MARCH 1, 2022

In 1709 the British parliament ratified the Statute of Anne, the world’s first copyright act that granted book publishers exclusive rights to their content for an initial 14 years. Facebook recently released a list of its top 20 most-viewed posts. It might not get the same kind of traffic as a news post. One was deleted.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Marketing Insider Group

AUGUST 5, 2020

We all remember that moment we discussed a certain product or brand over the phone with our friends and saw a Facebook ad for it the next minute! Automation allows your company to use promotion techniques like remarketing to keep your brand or product at the forefront of their minds. Improves Personalization.

Enterprise Management 354

Enterprise Management Automation Work Management Marketing Management 354

Marketing Insider Group

AUGUST 25, 2020

And, she’s considering buying your gadget that acts like a booster seat for her drink holder, which would solve her other pain point. She’s posted photos and links to these accessories on her Instagram and Facebook profiles. With cutting-edge sales automation, you can update data in real time across the enterprise. Loves pink anything.

Automation 275

Automation Sales Qualified Leads Lead Scoring Lead Ranking 275

Hubspot

APRIL 28, 2017

Just like last month, Facebook and Instagram continued to compete with Snap Inc. 1) Facebook announced new AR, VR, and AI initiatives at F8 2017. Source: Facebook. With almost no mention of Facebook Instant Articles, publishers, or Pages, it's clear that Facebook is doubling down on high-tech visual content.

Social Media 78

Social Media Facebook Paid Search Agency Marketing AI 78

Unbounce

DECEMBER 1, 2021

Facebook Ads Manager. Despite its name, Facebook Ads Manager manages more than just ads for Facebook—it handles Instagram ads , too. Ads Manager ads appear in Facebook and Instagram feeds, and often have designs similar to each platform’s standard posts. And that’s in the United States alone. Google Ads.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing Strategy 139

Webbiquity

JUNE 15, 2021

Lead magnets should live up to the promise embedded in their name—acting as magnets for potential leads to come to your business. Hosting a giveaway on Facebook or Instagram is a great way to encourage your followers to engage with your brand. What makes a good lead magnet? The best lead magnets have six features in common.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Convince & Convert

DECEMBER 13, 2023

Picking And Choosing Your Audience Social media apps like Facebook have developed business features to target preferred audiences while using specific demographic filters like gender, age, location, and language. As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

SmartBug Media

JULY 11, 2023

It's where a visitor "lands" after clicking on a link in an email or ads from Google, YouTube, Facebook, Instagram, or elsewhere on the web. When done right, it could be your golden ticket to driving traffic, boosting conversion rates, and skyrocketing sales for your online store. Its primary purpose? Lastly, don't forget about SEO.

Landing Pages 75

Landing Pages Conversion Rate Mobile Advertising Click Rate 75

Navigate the Channel

JANUARY 8, 2024

Here’s a quick refresher on the difference between the two: “The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results,” according to Backlinko. “On If customers aren’t engaged, they won’t act.” Indoor studio shot isolated on beige background Why?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Parse.ly

APRIL 20, 2023

These Goals can include things like “increase conversions from email,” “increase traffic from search,” or even simple Page View goals. Campaigns is a feature that helps you track how your team’s distribution efforts—digital advertising, social sharing, and newsletter programs—drive traffic to your site. Why is this exciting?

Features 52

Features Campaigns Advertising Mediums Paid Search Agency 52

Webbiquity

JANUARY 30, 2018

Google Analytics (GA) is the baseline in website traffic monitoring tools. It also connects to Google AdWords, Facebook Ads, and Twitter Ads, as well as several popular ecommerce platforms, so that data can be integrated into the analysis as well. But while GA is wildly popular (and free), it definitely has its limitations.

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225

Sprout Social

MAY 4, 2021

In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. Over 50% of all internet traffic is from mobile devices , and mobile users have a much higher cart abandonment rate than desktop users.

Work Management 139

Work Management Top of Funnel eCommerce Social Media 139

ClearVoice

NOVEMBER 16, 2022

If you’re not new to the social sphere of digital marketing experts, you’ll find that some of the top influencers reference his books, ‘Traffic Secrets,’ ‘Expert Secrets,’ or ‘Dotcom Secrets.’ Neal maintains an active presence on Instagram, Facebook, Twitter, and LinkedIn. Rand Fishkin.

Content Marketing 98

Content Marketing Content Social Media Marketing & Strategy 98

Webbiquity

OCTOBER 9, 2018

Personalized advertising is the act of using insights into whom a customer might be to increase the relevancy of an ad. Later, they see an ad like the one at right on Facebook. Compliment a piece of content published by the prospect. Personalize the call-to-action (CTA) based on prospect’s buyer persona.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Basically, we feel compelled to act if a situation is urgent. Then, visit our gallery for some neat exit intent popup examples you can copy. That’s it!

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

ClearVoice

DECEMBER 8, 2020

Here are the top statements that we will prove to be true or false for various social media platforms, including Facebook, Instagram, Twitter, and Pinterest. ” Although social media comments appear to be isolated conversations among individuals, they act as word-of-mouth advertising. Here’s the short, direct answer: nothing.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Oktopost

FEBRUARY 24, 2022

How to Do Social Selling on Facebook. Social selling, by definition, is the act of creating, maintaining, and fostering a relationship with prospects and customers via social media for commerical and retention purposes. . The Real Benefits of Social Selling. Which Channels Are Best for B2B Social Selling? Key Takeaways.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

ClearVoice

MARCH 26, 2024

It tracks metrics like bounce rates, page views, and traffic sources, but it offers robust capabilities beyond basic metrics. Track website traffic, lead generation, social engagement, and email marketing. Or you want $Y in revenue by the end of the year. But how are you getting to those targets?

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Content Standard

JUNE 25, 2015

Facebook announced on their business blog this past week that they will be rolling out a new “place tips” tool that seeks to augment users’ Facebook experience based on location. This optional Facebook marketing feature is a cross between user a experience improvement and a business page tool.

Facebook 40

Facebook Tools Aggregators Tagging 40

illumin

SEPTEMBER 25, 2023

While Facebook may be only 19 as of 2023, the very first use of the internet to socialize dates all the way back to 1978 with the creation of the Computerized Hobbyists Bulletin Board System. The early 2000s also saw the birth of Facebook in 2004 (originally launched as Thefacebook). This can be through ads or sponsored posts.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Convince & Convert

JUNE 3, 2014

Wow, your traffic numbers look awesome! Getting traffic to your site through your SEO and content marketing initiatives is only half the story. Here are some insights for your consideration: Better than Facebook We all know how few people who like your page on Facebook actually see your posts. But wait a second.

Content Marketing 159

Content Marketing Opt-in Content Open Rate 159

Optinmonster

OCTOBER 31, 2023

Articles with high click-through rates act as ranking factors for search engines , signaling that the content is valuable, potentially boosting its ranking in search results. It taps into the reader’s fear of missing out (FOMO) and encourages them to act now rather than later. But what makes a headline truly stand out?

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? This approach has resulted in a 16% increase in blog traffic month over month. If you’ve got the budget, the fastest way to drive instant traffic to your content is more likely through paid social media , from promoted posts on Twitter to ads on Facebook.

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108

Ontraport

APRIL 14, 2021

The Exposure sub-stage is geared towards people who have never heard of your brand before, and it’s all about using organic traffic from social media and article mentions, media placements and backlinks to create brand awareness. The idea of gaining customers sounds pretty straightforward. Here’s a quick overview of each: Exposure.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Salesforce Marketing Cloud

DECEMBER 1, 2021

Stay on top of these metrics to uncover actionable insights about where there’s room for improvement and how to adjust your ecommerce strategy: Understand the traffic you’re driving to your website or channel. Once you know which types of traffic bring in the most shoppers, you can focus on behaviors that will drive more.

Small Business Marketing 98

Small Business Marketing eCommerce Paid Content Enterprise Management 98

LeadSquared

MAY 21, 2013

As soon as Facebook introduced the Timeline for pages in March 2012, many experts were quick to write off the future of Facebook Landing Pages; but one year hence, Facebook Landing Pages are still relevant for businesses. 1) You can Use them for Lead Capture from Facebook Ads. Familiarity has a major selling point.

Landing Pages 52

Landing Pages Cost Per Thousand Cost Per Click Facebook 52

Exo B2B

NOVEMBER 7, 2023

According to this study, only 2% of website traffic comes from social networks. At first glance, the figures for traffic and participation seem to have nothing to do with each other. And in the absence of renewal, we’re seeing declines in traffic, subscriptions and engagement on every platform. But do they really?

Social Networks 52

Social Networks Network Marketing Marketing AI Social Marketing 52

Porch Group Media

JULY 8, 2019

By 2006, Facebook and Twitter both became available to users throughout the world and other sites rapidly began to be introduced. Just take a look at some of these interesting facts from Sprout Social about social media usage: 97% of social advertisers chose Facebook as their most used and most useful social media platform.

Social Media 58

Social Media Social Marketing Trends Media 58

Optinmonster

JUNE 13, 2022

When they see a message that a promotion only lasts 3 more hours, fear of missing out (or FOMO) kicks in and they’re driven to act faster than they otherwise would. You can even use a digital prize wheel to drive foot traffic to your physical location. Visitors can play against other customers or earn rewards on their own.

Best Practices 72

Best Practices Urgency Marketing Work Management Marketing Management 72