Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. One of the tell-tale causes of low engagement rates is having the wrong audience on your email list in the first place. Because your emails are winding up in spam folders.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Sharpspring

AUGUST 27, 2021

Ultimately, your email campaigns’ open rate comes down to the appeal of your subject line. All the email marketing tricks in the book won’t entice people to open your email if the message isn’t compelling. Why good copywriting is crucial to email marketing success. Part 2: How to Write Compelling Subject Lines.

Copywriting 74

Copywriting CAN-SPAM Urgency Marketing Trigger Marketing 74

SalesIntel

AUGUST 23, 2023

In digital marketing, a key decision businesses face is whether to build their own email list over time or buy one. Both approaches have their merits, but determining the best strategy for your company requires careful consideration of the pros and cons.

Buy 52

Buy Email Marketing Ad Building Ethics 52

PureB2B

DECEMBER 3, 2017

Email is still king in digital marketing, but with all the marketing emails, personal, and work messages that people get in their inbox, it’s hard for any brand to stand out. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. We’ve all done it.

Creativity 62

Creativity Open Rate Urgency Marketing CAN-SPAM 62

Content Marketing Institute

JUNE 4, 2018

There’s one thing I hate about email marketing copy: You never know how it’s going to perform until the campaign goes live. 59% of surveyed B2B marketers say #email is the best channel for generating revenue via @adage. Here’s how I approach writing new marketing emails: Write a rough draft. Use it to create two variations.

Copywriting 111

Copywriting Conversion Top of Funnel Urgency Marketing 111

Optinmonster

APRIL 9, 2020

Email marketing is a great way to share your brand’s message, connect with your customers, and turn leads into subscribers. With these email marketing content ideas, you can keep your newsletter content strategy exciting and your subscribers will love seeing your new messages in their inboxes. Don’t worry though, we’re here to help.

Newsletter 114

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 114

Liveintent

MAY 23, 2018

“The time for marketers to fully implement email targeting and personalization strategies is now,” travel business website Skift wrote recently while offering a $495 report on how travel businesses can better use email marketing. Create urgency. Playing the email game. So, what are the lessons?

Email Marketing 67

Email Marketing Advertising Agencies Newsletter Work Management 67

Biznology

APRIL 24, 2014

It’s a free service that helps people batch unsubscribe from email newsletters and subscriptions and in January, they gave out “awards” to the companies who lost the most email subscribers in 2013. unsubscribe rate. Here are some tips on how to do your email marketing right and keep people from unsubscribing. Don’t believe me?

Email Marketing 80

Email Marketing Opt-out Public Relations Opt-in 80

Optinmonster

APRIL 5, 2023

But most importantly, we’ll also share 184 email subject line examples you can use to increase open rates. They are a summary of the email’s contents intended to entice the recipient to open it. 47% of email recipients open an email based on the subject line alone. This can increase open rates and engagement.

Open Rate 145

Open Rate Best Practices CAN-SPAM Urgency Marketing 145

Rev

MAY 24, 2023

We may not technically be in a recession, but for years now, companies have been tightening their belts against spending that’s anything less than a sure thing. Now, answer this: How often does the company revisit that ICP, and how thoroughly does the ICP understand your best customers? I use this opener all the time,” James says. “It

Ideal Customer Profiles 15

Ideal Customer Profiles Urgency Marketing Cold Calling Outreach 15

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. But it needs to be.

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

ConvertKit

DECEMBER 19, 2018

These tactics are most commonly used in the B2B world, meaning businesses who sell products and services to other businesses, but conversion copywriting is still important in B2C (business to consumer) markets. Before you craft a sales email template, it’s good to start with market research. How do you get better at making the sale?

Template 70

Template Top of Funnel Copywriting Open Rate 70

Hubspot

JANUARY 9, 2015

It’s time to shine through their inbox and get your email content opened, read and clicked! Think about when you call a company and can’t get a hold of an actual person. Not only does it make it look less personable (therefore less likely for your recipient to open it), it also stops people from adding your email to their address book.

Email Marketing 28

Email Marketing Tips Paid Search Agency Advertising Agencies 28

Act-On

OCTOBER 6, 2023

Though many people have now grown up with SMS technology at their fingertips, it is only recently evolving as a key part of marketing and communication strategies for both B2B and B2C businesses. If you have the right strategies, content and timing in place, this immediately can work in your favor for automated SMS marketing.

SMS 181

SMS Advertising Mediums Work Management Marketing Management 181

Zoominfo

DECEMBER 20, 2019

For example, we sell to sales and marketing, so the fiscal calendar year drives decisions for our prospects. The budgeting process is top of mind for our target market during October-November (and we want to get in during budget planning!).”. XX email marketing trends you must know.” What’s Hot in Cold Email Subject Lines.

B2B 243

B2B CAN-SPAM Zoominfo Open Rate 243

Litmus

JUNE 17, 2021

Even for someone like me who’s been doing email marketing for over a decade and now does content for a living. What will get your email opened, clicked on, and converting? Use urgency—sparingly. Heck, get the whole company involved! Call out for company-wide brainstorms and get those creative juices flowing.

Open Rate 117

Open Rate Tips CAN-SPAM Click Rate 117

DiscoverOrg

APRIL 27, 2017

There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for 2,500 companies worldwide. It is clear from this definition that if you are doing your job as an email marketer, you should NEVER be sending spam. The CAN-SPAM Act.

CAN-SPAM 292

CAN-SPAM Deliverability Opt-out Opt-in 292

Salesforce Marketing Cloud

MARCH 30, 2023

Dear Salesblazer: “What email subject lines for sales actually get opens?” ” — Candi Chuburu, membership director at Inspirato, a luxury vacation company Dear Candi: I’ve spent much of my decades-long career helping teams get email communication down. Have a question? Ask it here. Short and sweet. Personalized.

Burn Rate 98

Burn Rate Open Rate Work Management Click Rate 98

Zoominfo

DECEMBER 20, 2019

For example, we sell to sales and marketing, so the fiscal calendar year drives decisions for our prospects. The budgeting process is top of mind for our target market during October-November (and we want to get in during budget planning!).” XX email marketing trends you must know.” Offer new information.” “XX Not selling.

B2B 130

B2B CAN-SPAM Zoominfo Open Rate 130

Single Grain

JUNE 1, 2021

Another is that, just like any other business, SaaS companies need to market their products to find new leads and customers. In this post, I’ll discuss how to achieve this, but first let’s take a brief look at how cold email campaigns for SaaS companies are different from those in other industries. .

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Ideal Customer Profiles Work Management 98

Vision6

MARCH 15, 2021

If you use an email marketing platform, chances are you’ve got access to some great reporting data that walks you through the performance of your email campaigns – as well as some aggregated email metrics to compare them to others in your industry. Email opens are generally driven by: Sender name: Do I recognise this person or company?

Clickthrough 98

Clickthrough Urgency Marketing POS Domain 98

Litmus

JUNE 23, 2022

Prioritizing personalization, zero and first-party data capture as we see privacy measures come into effect is one of the major challenges marketers face–and it’s not always an easy balance to strike. How will marketing change with the eventual loss of third-party cookies and other data privacy measures?

Privacy Protection 63

Privacy Protection Personalization Privacy Mobile Advertising 63

Hubspot

APRIL 27, 2012

you send an email marketing campaign to a lead or customer in your database that encourages them to purchase from you again. A key takeaway of this abandoned shopping cart email is how easy they've made it for the recipient to understand the purpose of the email, and to act on it. Pretty much what it sounds like. Them's not good odds.

Email Campaigns 28

Email Campaigns Buy Campaigns eCommerce 28

Sharpspring

MAY 15, 2019

Subject lines are arguably the most important part of your email marketing message. So they choose to open the most interesting/relevant ones based on one thing: The subject line. Even if your email really is just from the company as a whole, use a sender name that’s from a real person, such as your CEO or marketing manager.

Urgency Marketing 65

Urgency Marketing Trigger Marketing Click Rate Segmentation 65

SmartBug Media

JUNE 21, 2019

Your open rates were high, people were clicking on your calls to action, and they might have even forwarded your email to a friend! All was good in your little email marketing land until suddenly, now, you’re sitting in the trash bin. This will keep their open rates up and continue to warm their subscribers with free coffee.

Creativity 88

Creativity Urgency Marketing Open Rate Click Rate 88

Optinmonster

JANUARY 26, 2024

That’s right, and this article will show you why webinars are so successful and provide an introductory guide to webinar marketing. By the end, you’ll understand why you should use webinars for marketing and how to use them effectively to sell products and services. What Is Webinar Marketing? What Are Webinars?

Lead Generation 68

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 68

Hubspot

JULY 31, 2020

In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ). Not only is email not dead, but 78% of marketers have seen an increase in engagement on this channel over the course of the last year. What Is an Email Marketing Campaign?

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

B2B Marketing Directions

JUNE 19, 2022

Source: The Marketing Practice and B2B DecisionLabs One of the most difficult challenges facing B2B marketers is creating demand generation messages that will persuade potential buyers to act. For example, some recent data indicates that the average open rate for B2B marketing emails is between 15% and 20%.

Demand Generation 52

Demand Generation Demand Effectiveness Generation 52

Content Marketing Institute

SEPTEMBER 27, 2018

The urgency and intimacy of text-based marketing make it attractive to businesses. However, when done strategically, respectfully, and in a contextually relevant way, Ardath Albee, CEO of Marketing Interactions Inc., says the profitable benefits of SMS marketing easily supersede the most common pitfalls of this unique channel.

SMS 109

SMS Marketing Automation Services Planning Opt-out 109

Content Marketing Institute

DECEMBER 24, 2018

Given the hundreds of sessions at Content Marketing World, I never find the time to attend them all or watch every on-demand video. Content Marketing Institute writers (and some speakers), shared the most relevant and helpful details on the CMI blog. But I don’t have to, and neither do you. They tested three calls to action: “Submit”.

Top of Funnel 89

Top of Funnel Content Marketing Planning Click Rate 89

SnapApp

NOVEMBER 22, 2016

Marketing automation tools save marketers a lot of time – but there are so many more benefits beyond that. Marketing automation tools also allow us to better serve our customers by sending meaningful, targeted content that really makes a difference in their lives. Don’t just talk about your company or products.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Email Marketing Automation 48

Single Grain

AUGUST 27, 2019

They’re the people who know that email delivers the highest ROI for marketers – even higher than social, paid search and affiliate marketing: They know that with email marketing : For every $1 spent, email generates $32 in ROI. The average email open rate is 20.81%. 21% response rate. 16 new customers.

Open Rate 103

Open Rate Work Management Click Rate Paid Search Agency 103

Hubspot

JUNE 21, 2016

Practicing good inbound marketing means sending emails to people who actually want to hear from you. And then, when someone actually opens your email, they don't actually click through. Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails.

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

SnapApp

AUGUST 1, 2017

Savvy marketers use demand gen to skip the growing pains. . Many marketers get overwhelmed, and end up deferring to an unstructured spray-and-pray approach. . . Marketing teams have gotten more complicated in recent years. With new technologies hitting the market, new roles are emerging. Not anymore. . . Source ). .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

Scoop.it

FEBRUARY 22, 2022

Once in a while, people make the sweeping declaration that “email marketing is dead,” yet no other marketing channel can compete with email in terms of Return on Investment (ROI). . Email marketing generates an impressive $36 for every $1 spent. Embrace personalization. Try power words. Source: Sleeknote.

Email Marketing 69

Email Marketing Tips Planning Work Management 69

Marketing Interactions

MAY 23, 2018

As B2B marketers sprint forward, full of anticipation and excitement to help our companies grow and thrive based on the success of our customers, there are a few content marketing insights, 11 actually, that CMOs wish all marketers knew. I’ve been a marketer for a very long time. Some of these may sound familiar.

Planning 118

Planning Paid Search Agency Content Marketing Marketing & Strategy 118